IAB Europe agrees to change Transparency and Consent Framework for EU ad industry
Martech
FEBRUARY 3, 2022
This week, Belgium’s data protection authority, APD, fined IAB Europe 250,000 euros for GDPR-related complaints against its standardized Transparency and Consent Framework (TCF), which is used by publishers and advertisers in the EU. In acknowledging the ADP decision, IAB Europe held that it contains no prohibition of their TCF standard.
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