PubMatic
APRIL 25, 2024
The industry has been experiencing, anticipating and slowly preparing for it since the introduction of GDPR, when data privacy became central to digital advertising strategies. But signal loss is nothing new. A core part of our advancement of our portfolio strategy is through participating in Google’s Privacy Sandbox.
MNTN
SEPTEMBER 4, 2023
As a Reuters article put it in early 2023, “The implications of this fundamental shift in the underlying philosophical framework regarding data privacy protection will be profound in the years and decades to come. 2023 will mark the shift.” United States At this time, there is no comparable national policy in the US to the GDPR.
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Digiday
DECEMBER 19, 2022
“Our trust in the privacy of Flowcode’s platform was a big factor in this partnership and they are the safest QR platform and the only GDPR and CCPA compliant company on the market,” Kardashian said.
Clearcode
JANUARY 26, 2023
They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. There are 6 legal bases for collecting personal data as outlined in the GDPR. How Are Third-Party Cookies Created?
Martech Series
JULY 13, 2022
Cookies drive the creation of custom content, including retargeted ads that seem to follow us everywhere (and which can be very effective). However, the way cookies are used and shared will change in 2023 when Google Chrome becomes the last major web browser to eliminate third-party cookie tracking capabilities.
Ad Monsters
MARCH 31, 2023
It is expected that by the end of 2023, 75 percent of the world will be affected by one of the recent privacy regulations, and more privacy regulations are actively coming down the pipeline all over the United States. The post Webinar Replay: Consumer Consent & Trust Are Competitive Advantages appeared first on AdMonsters.
Digiday
FEBRUARY 1, 2023
WARC’s Marketer’s Toolkit 2023 listed retail media as the fourth-largest advertising medium with an ad forecast of $121.9 billion globally in 2023, up 10.1% He advises: Look for spend shifts from search to display and put more emphasis on retargeting. from the previous year. In the U.S., to reach $51.36 billion in 2024.
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