Martech

MARCH 15, 2022

At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.

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First-Party Cookies Cookies Impressions Ad Exchange 115

Smart-Hub

DECEMBER 22, 2023

billion USD in 2023 to 1,496.2 Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities. Regulatory initiatives such as GDPR and CCPA aimed to empower users with control over their data.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Brid.tv

NOVEMBER 17, 2023

Although it is still one of the most common advertising methods, advertisers are actively looking for alternatives to behavioral targeting (such as contextual, semantic, permission-based, and so on). Secondly, behavioral targeting seems to have missed the mark on making advertisements “less annoying” for the consumer.

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Single Grain

JUNE 30, 2023

AI-powered technologies can automate repetitive tasks, enhance data analysis, and provide valuable insights for targeted marketing campaigns. Plus, it can’t crawl the web, so you can’t, for example, ask ChatGPT to provide 2023 stats on SEO. The post Reasons Why AI Is Overrated for Marketers in 2023 appeared first on Single Grain.

Marketing 52

Marketing GDPR SEO Ad Targeting 52

Brid.tv

NOVEMBER 22, 2022

Users who choose this platform will also get a dedicated account manager to help them monitor ad performance and optimize their campaigns. Key Features: Comes with automatic optimization features Excellent ad targeting options Supports advertising in multiple languages Dedicated account manager Comes with a regularly updated SDK.

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Header Bidding Banner A/B Testing Video Ads 52

Smart-Hub

DECEMBER 8, 2023

Advantages of Programmatic Advertising Without Third-Party Data The introduction of data security standards such as GDPR and TCF forces companies to abandon third-party data. Run a Profitable Ad Exchange Business! This ensures that the ecosystem of programmatic receives precise ad targeting without user privacy violations.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Basis

MAY 20, 2022

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now it’s latest target: misinformation and hyper-personal ad targeting on social media.

Advertising 67

Advertising Marketing Cookies Pop-Up 67

Kevel

JUNE 14, 2022

But contextual targeting is having a resurgence for a couple of reasons: Chrome’s deprecation of third-party cookies - Programmatic publishers and advertisers alike know that user targeting will be hindered when Chrome ends third-party cookies in 2023. With many privacy laws on the books - GDPR, CCPA, LGPD, etc.

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Single Grain

MAY 16, 2023

Native advertising is a paid media format where your ads look organic, blending in with other posts on the platform. In other words, native ads look more natural than traditional display ads. billion by the end of 2023, and that’s because it works. The average CTR of native ads is 8.8X

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Single Grain

MAY 31, 2023

Here is an example table listing some goals and their description to help you define your own custom strategy: 2) Set Data Privacy Standards The next step is to familiarize yourself with relevant data protection regulations such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA).

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Machine Learning Advertising Marketing Conversion 52

Clearcode

MAY 10, 2023

I’ve been on both the AdTech side and also on the publisher side, and since the rise of GDPR, the move towards the privacy-first type of advertising has taken hold and data clean rooms aim to fill that gap. And in order to do that, they would use a data clean room to match the two different data sets together. Juan Baron : Exactly.

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Pharmaceuticals Advertising Media GDPR 52

Single Grain

JULY 18, 2023

Finding a balance between scalability and customization is crucial for ensuring ads stand out and resonate with the target audience. Programmatic algorithms analyze the webpage’s content in real-time and deliver ads that align with the user’s current interests and the context of the content they’re consuming.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. What is ConnectID?

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Clearcode

JANUARY 22, 2023

2006: Popular ad-blocking software, Adblock Plus, launches. 2016: The European Union publishes its General Data Protection Regulation (GDPR), setting off a two-year countdown to its enforcement. 2018: The EU’s GDPR goes into force on May 25, 2018. 2006: Popular ad-blocking software, Adblock Plus, launches.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 65

Marketing Retail Ad Targeting Conversion 65

Basis

FEBRUARY 21, 2023

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.

Advertising 65

Advertising Marketing Pop-Up Cookies 65

Basis

JULY 11, 2023

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.

Advertising 40

Advertising Marketing Pop-Up Cookies 40