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12 Best Mobile App Monetization Platforms for Publishers in 2023

Brid.tv

Being one of Google’s products, this platform ensures publishers access only the highest-quality mobile ad inventory and features some of the highest CPMs in the industry. Google AdMob gives users access to various ad formats, including different types of display ads , video ads, and native ads. ironSource.

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Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

Smart-Hub

Demand-Side Platform (DSP): how advertisers automatically bid on ad inventory With the help of demand-side platforms (DSPs), solo advertisers and agencies buy audience. They buy an audience, not an ad space. If somebody sees an ad they are not interested in, no one benefits. It is essential to understand.

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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

billion USD in 2023 to 1,496.2 Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

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Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. What is ConnectID?

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

Here is an example table listing some goals and their description to help you define your own custom strategy: 2) Set Data Privacy Standards The next step is to familiarize yourself with relevant data protection regulations such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA).

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Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. Finding a balance between scalability and customization is crucial for ensuring ads stand out and resonate with the target audience. Work With Us What Is Programmatic Advertising?