AdExchanger

APRIL 9, 2024

focused on ad targeting and analytics. Sonne only began bootstrapping his current venture in 2023, having missed the heady days of low interest rates […] The post A New Day For Targeting And Analytics appeared first on AdExchanger. Jeromy Sonne has experienced the ups and downs of programmatic.

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Ad Targeting 107

Basis

MAY 31, 2023

Meta Outlines Its Evolving AI Ad Targeting Process [:03] Meta recently announced its new machine learning-based ad delivery process, Meta Lattice. Highlights from YouTube Brandcast: 2023 [:04] During this year’s upfronts, YouTube shared a slew of new stats related to the rise of their app on home TV sets.

Machine Learning 69

Machine Learning Food Conversion Education 69

Ad Badger

JANUARY 17, 2023

Updated 2023]. Updated 2023] appeared first on Ad Badger. ACOS, or Advertising Cost of Sales, is how much you. Read More ACOS for Amazon: What is ACoS and how Do I calculate It for Amazon PPC? The post ACOS for Amazon: What is ACoS and how Do I calculate It for Amazon PPC?

Advertising 77

Advertising Ad Targeting Education 77

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. The following parameters are mandatory for detailed targeting: #1. Demographic Location.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

FEBRUARY 7, 2023

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? What are the best alternatives to third party cookies in 2023? TOPICS Google’s Topics API is a tool for publishers and advertisers to target their audience. Google’s Privacy Sandbox Google’s Privacy Sandbox i.e

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Ad Monsters

JANUARY 3, 2024

2023 felt like the beginning of the end. Ad spend was plummeting. AdMonsters Publisher Playbooks of 2023 AdOps Are Rock Stars. According to the FBI, American consumers lost $10 billion to online scammers in 2022, and 2023 promises to be an even worse year for consumers. There’s a storm a’ coming.

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Digiday

FEBRUARY 27, 2024

Dubbed Forward ‘24: TV’s Tipping Point , the event was hosted the same month as the industry’s largest independent demand-side platform revealed GAAP revenue of nearly $2 billion for 2023, up 23% from the previous year.

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Digiday

DECEMBER 3, 2023

Originally published on January 27, 2021, this article has been updated to include an explainer video and to reflect Google renaming FLEDGE to Protected Audience in April 2023. Google has gathered its evolving collection of ad targeting and measurement methods in what it calls a Privacy Sandbox.

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Audience Cookies Ad Targeting Media 81

Basis

FEBRUARY 21, 2023

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.

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Monetize More

MAY 31, 2023

In addition to analytics and reporting, many high RPM ad networks also offer advanced ad optimization tools that can help you display the most relevant and engaging ads to your audience. Another advantage of using high RPM ad networks is their level of support and guidance.

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Ad network Click Through Rate CPM Impressions 52

Exchange Wire

JULY 4, 2023

Nano Interactive, leaders in ID-free ad targeting solutions, today (July 4th, 2023) announces the launch of Intent Personas, a more accurate way to target users based on demographics using AI-led contextual advertising – without the use of cookies, user profiling [.]

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Monetize More

MAY 16, 2023

In this article, we will explore the state of CTV for publishers in 2023, examining the growth, opportunities, challenges, and best practices for success in this exciting and dynamic market. Publishers also need to work with advertisers to deliver ads that are both effective and respectful of user privacy.

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Ad Inventory Entertainment Audience Advertising 52

Clearcode

JUNE 7, 2023

In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., Read Clearcode’s piece in Exchange Wire’s Industry Review 2023 to learn more about: The privacy landscape in programmatic advertising.

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Cookies GDPR Ad Targeting Advertising 69

Monetize More

APRIL 19, 2023

Additionally, Mediavine provides decent analytics and reporting tools, enabling publishers to track their ad performance and revenue, allowing them to fine-tune their ad strategy and maximize their earnings. Features: Ad Formats : Google AdSense supports various ad formats, including display ads, text ads, and link units.

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Header Bidding Ad Inventory Ad network Ad Server 52

Monetize More

MARCH 2, 2023

Artificial Intelligence (AI) and Machine Learning (ML) in RTB are also expected to improve ad targeting, leading to higher conversion rates and ROI for advertisers. Furthermore, integrating RTB with other ad tech technologies like Header Bidding and Programmatic Direct will enhance its capabilities and drive its adoption.

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Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Exchange Wire

JANUARY 10, 2023

Today (January 10th, 2023) Nano Interactive, leaders in ID-free ad targeting solutions, announces the bolstering of its team with a new vice-president of programmatic demand, Hannah O’Neill, who joins with immediate effect. Hannah is tasked with continuing to build on Nano’s [.].

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Digiday

JUNE 27, 2023

It’s a development that has obsessed the entire digital media industry for the last four years and has had some of the largest names in ad tech seeking alternatives for online ad targeting — the very lifeblood of their business.

Cookies 62

Cookies Ad Tech Ad Targeting Media 62

Monetize More

JANUARY 2, 2023

A profitable mobile app monetization strategy in 2023 is vital to get some good returns out of your app. With the benefit to avoid paying up-front, apps using in-app advertising are able to successfully attract a decent to large enough user base and collect all the user data they need for detailed ad targeting.

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Banner Non-Profit Affiliates Conversion Rate 52

Brid.tv

NOVEMBER 22, 2022

Users who choose this platform will also get a dedicated account manager to help them monitor ad performance and optimize their campaigns. Key Features: Comes with automatic optimization features Excellent ad targeting options Supports advertising in multiple languages Dedicated account manager Comes with a regularly updated SDK.

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Header Bidding Banner A/B Testing Video Ads 52

MNTN

SEPTEMBER 1, 2023

eMarketer cites a number of reasons for this shift: retailers are expanding their horizons with off-site ads, streamers are harnessing first-party data for precise ad targeting, and brands are going beyond conventional search ads and diving deeper into the customer journey. billion by 2027.

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MNTN

FEBRUARY 17, 2023

Streaming services are more popular than ever, the CTV landscape is changing rapidly, and while the ad sector may see a slowdown in overall spending in 2023, Connected TV is expected to do the opposite and see a 14.4% 2023 is going to signal a new shift in how brands, streaming services, and advertisers think of CTV,” said Silva.

Audience 52

Audience Conversion Education Ad Targeting 52

Digiday

JANUARY 10, 2023

In 2023, we expect to get north of 40 million data points. Finally, there’s a cross campaign performance analyst part of the plan, which we’ll launch early in 2023. We’re already performing better than a lot of the other ad targeting systems out there. What makes you so confident in this plan?

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Ad Tech Finance Ad Targeting Advertising 65

Ad Monsters

FEBRUARY 7, 2024

Oliphant then led a Solutions Team at IBM’s Watson Advertising division, utilizing Weather Company assets and IBM tech to help create and scale products like the AI-based Watson ad unit and real-time weather-enabled ad targeting inside Facebook. Give yourself some flowers.

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Ad Tech Media Agency Audience 105

Ad Monsters

APRIL 4, 2023

What’s really important is that brands evaluate each of those IDs, like the ones you’ve mentioned, and others that are available based on the use cases that are important to them and understanding the components that make up the ID to understand ID viability and durability Many of these IDs can handle ad targeting.

Banner 105

Banner Cookies Audience Advertising 105

Basis

JANUARY 26, 2024

We need those skills to fuel 2024’s forecasted ad spend growth , which follows 2023’s rocky start but generally stable finish. Of course, advertising industry professionals are no strangers to goal setting, strategy development, and performance measurement.

Advertising 77

Advertising Marketing Cookies Impressions 77

Martech Series

FEBRUARY 20, 2023

. – Jim Habig, VP of Marketing at LinkedIn Top MarTech News of The Week: 13 th Feb to 19 th Feb Appfire and monday.com Join Forces to Expand the monday.com App Marketplace Narrative BI Partners with Semrush to Amplify Website Analytics For Digital Marketers Evolv AI Announces the Launch of Evolv Accelerator, a Free, One-Year Managed Services (..)

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Machine Learning Marketing MarTech Cookies 52

Clearcode

APRIL 7, 2022

Apple’s Safari and Mozilla’s Firefox already blocked third-party cookies by default and Google Chrome will be shutting off support for them in 2023. So how can advertisers still run personalized ads, measurement, and attribution without third-party cookies while still ensuring a certain level of user privacy protection? Conclusion.

Cookies 97

Cookies Ad Targeting Retail Audience 97

Brid.tv

NOVEMBER 17, 2023

In fact, according to Twilio Segment’s 2023 report , only around half of consumers believe that brands will keep their personal information private. And third, by giving the users control over which information is shared, they can introduce themselves free of the systemic biases integral to behavioral targeting.

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GDPR Cookies Real Estate Non-Profit 79

VideoWeek

JANUARY 19, 2024

Meta Removes Ad Targeting Options in AI Push Meta is removing ad targeting options that “people may perceive as sensitive”, the company announced this week, including those related to health, race or ethnicity. percent falls in ad spend in real terms for 2023 and 2024 respectively. percent and 0.7

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Non-Profit Media Agency Audience 52

VideoWeek

JANUARY 26, 2024

In this week’s Week in Review: Publicis plans AI investment after a strong 2023, Skydance makes a bid for Paramount, and Stephen van Rooyen leaves Sky. Publicis also pre-released its 2023 earnings, which came in above the group’s guidance. Ad spend climbed by 15.9 The company reported 6.3 percent growth in Q4.

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Media Agency Entertainment Cookies 52

Monetize More

JANUARY 10, 2023

This post was most recently updated on January 18th, 2023 What is an AdOps Grader? The AdOps Grader is a free site audit for publishers looking to optimize their ad inventory performance. With its accessible and user-friendly interface, this tool makes it easy for publishers to assess and understand their ad inventory performance.

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Header Bidding Ad Inventory Click Through Rate Ad Server 52

Clearcode

MARCH 23, 2023

According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023.

Retail 59

Retail Media eCommerce Audience 59

Monetize More

JUNE 13, 2023

Declining 2023 Ad Rates: Impact on Publishers’ Revenue Streams In 2023, publishers have been grappling with a challenging reality: ad rates have taken a notable plunge compared to previous years, casting a shadow on their revenue streams.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.

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Ad Tech Ad Server Media Agency 98

Martech

AUGUST 23, 2022

Planning, executing and measuring streaming TV in a uniform, coordinated way across multiple lines in the media plan is a noble goal, but almost laughably out of reach for most marketers — at least in 2022 and 2023. A more practical streaming TV planning approach accepts the unknowns.

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Marketing Audience Media Ad Targeting 97

Digiday

OCTOBER 13, 2022

Viewers will be shown four to five minutes of ads per hour, on average. Targeting options will be limited to country and content-based categories at launch. Starting sometime in 2023, advertisers will be able to use Nielsen’s Digital Ad Ratings to measure ads. Programming and ad placement.

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CPM Viewability Advertising Ad Targeting 65

Ad Monsters

MARCH 23, 2023

It can lead to increased form submissions, page views, longer time spent on the site, and higher click-through rates on ads, all of which can help boost revenue. Improved targeting: The collected data will likely be more accurate and relevant when users are empowered to choose what information to share.

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Advertising GDPR Click Through Rate Audience 98