Adweek

DECEMBER 20, 2023

There was plenty to celebrate for the advertising and marketing industry in 2023, from taboo-busting creative work to media innovation and leaps in technology. However, some are ready to leave this year in the rearview mirror. As marketers look forward to 2024, we would be remiss not to reflect on some of the PR crises.

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Adweek

SEPTEMBER 28, 2023

Adweek's biggest marketing event of the year returned for its sixth annual edition in 2023. Brandweek took place from Sept. 11-14 in Miami, where the marketing and advertising industry's leaders gathered to discuss how brands can stay relevant amid economic and consumer uncertainty.

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Adweek

DECEMBER 25, 2023

With macroeconomic conditions affecting advertising and Hollywood strikes affecting content, 2023 was a year of lessons for the TV and streaming industry. So, as part of Adweek's year-in-review TV coverage, we asked 28 TV executives and insiders to explain the most important thing they learned this year.

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Adweek

OCTOBER 24, 2023

While the long-lasting impacts of the 2023 FIFA Women's World Cup are still unfolding, the rapid growth of Spanish-speaking audiences is easy to see. Despite the U.S.

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Adweek

JANUARY 12, 2023

In tandem with the dwindling dominance of the duopoly, direct-to-consumer brands are diversifying their playbook for 2023. In 2023, brands are diversifying. You could run a successful DTC brand and really only do Facebook, Instagram and Google a couple of years ago," said Adam Lovallo, founder of digital agency Thesis.

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Adweek

SEPTEMBER 8, 2023

To celebrate the kickoff of the 2023 football season, the NFL partnered with Snapchat on augmented reality experiences to stoke fans' excitement. To start, the new NFL Kickoff Lens can be customized to a person's favorite team. It places a truck, grill and other tailgating-related objects into the world in front of the user through.

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Adweek

NOVEMBER 29, 2023

For all those who observe the annual tradition, it's time to delve into your 2023 listening habits. It's the most wonderful time of the year: Spotify Wrapped season. Did Beyonce or Taylor Swift dominate? How many times you hit play on "Flowers" by Miley Cyrus? Were you the only person who made an unhinged playlist.

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Adweek

MAY 1, 2023

Adweek's 2023 Sustainability. During the conversation, they give on-the-ground insights and share their experiences from behind-the-scenes at major brand activations and experiential marketing stunts.

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Adweek

FEBRUARY 1, 2023

TelevisaUnivision's 2023 upfront event just got bigger. Top line TelevisaUnivision has revealed the plans for its 2023 upfront week event. The company will hold a morning event on Tuesday, May 16, at a new venue: Pier 36 in New York. Between the lines TelevisaUnivision is opting to change venues from its 2022 location, the Jacob.

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Adweek

JANUARY 18, 2023

YouTube is back as the title sponsor of VidCon Anaheim 2023 after holding that role from 2013 through 2019. VidCon Anaheim 2023 will take place at the. The event was canceled in 2020 and 2021 due to the pandemic, and TikTok, which was slated to be the title sponsor in 2021, did so last year.

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Adweek

MAY 1, 2023

Adweek is proud to announce its 2023 class of Brand Genius honorees. For nearly three decades, the Brand Genius Award has stood as the marketing world's highest honor for the most dynamic and results-oriented brand builders.

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Marketing 266

Adweek

JANUARY 30, 2023

My overall prediction is that 2023 will look a lot like 2022. I have a rule: If you make the predictions before the end of January, they still can come true for that year. We made a lot of progress on the retail media front. But because things moved fast, I would argue we now.

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Adweek

FEBRUARY 22, 2023

With that in mind, Adweek's 2023 sustainability. As much as it is a scientific, technological or political problem, climate change is a communications problem--as celebrated broadcast journalist and natural historian David Attenborough has said.

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Adweek

JANUARY 20, 2023

Now, despite the year just starting, the 2023 upfront season is well underway, with some new players already entering the arena. It's that (advertising) time of the year again. The 2022 upfront season saw a return to normal, with companies hosting their first in-person events since 2019.

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Advertising 255

Adweek

DECEMBER 6, 2022

LinkedIn Marketing Solutions vice president of marketing Jim Habig and LinkedIn global vp of sales solutions Alyssa Merwin shared their takes on three trends that they believe will strongly impact business-to-business marketing in 2023.

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AdExchanger

DECEMBER 21, 2023

2023 was an eventful year in the land of TV ad measurement, from buy-side demand for performance-oriented CTV campaigns to the dramatic competition between alternative TV measurement providers. The post The 2023 TV Measurement Shakeout appeared first on AdExchanger.

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Adweek

JULY 12, 2023

The 2023 Emmy nominations have arrived, and HBO/Max is leading the way. It's the most wonderful time of the year. awards season. Yvette Nicole Brown of A Black Lady Sketch Show and Television Academy chairman Frank Scherma announced the nominations Wednesday morning amid a tense time for Hollywood. The industry has been paralyzed since.

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Adweek

JANUARY 9, 2023

For many b-to-b chief marketing officers and their marketing organizations, 2023 will be a crucible year. After three pandemic years, marketers are facing not only budget cuts and hiring freezes but also pressure from their C-suite to do more and do better. Much like their b-to-c counterparts, b-to-b CMOs are being asked to take the.

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Marketing 314

Adweek

MARCH 16, 2023

To underscore the beauty industry's role in driving inclusion, Sephora tapped TBWAChiatDay LA to lead creative ideation and execution for its 2023 holiday campaign, eyeing the agency's commitment to multicultural messaging.

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Agency 257

Adweek

DECEMBER 1, 2022

Reddit is gearing up for its first ever CES activation with plans to release new research at CES 2023 in Las Vegas Jan. 5 through 8. CES attendees can expect the following at Reddit's Future Tellers installation, which will be located in the Alsace Ballroom of the Wynn Hotel from 9 a.m. to 5 p.m.

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Adweek

JANUARY 13, 2023

million square feet and more than 115,000 attendees, CES 2023 was as daunting as it was exciting. Futuristic tech innovation collided with real world challenges that marketers will face throughout 2023. With 3,200 exhibitors across 2.2

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Adweek

NOVEMBER 17, 2022

As the world resets and looks towards the future amid continued economic uncertainty, what recent evolutions will remain true and what previous trends will experience radio silence as we head into 2023? In today's special edition of The Speed of Culture Podcast,

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Adweek

FEBRUARY 8, 2023

In 2023, movie trailers are putting the super back in Super Bowl. Though movie studios have typically held off on making big ad investments in the Big Game in recent years, several companies are reportedly doubling down on Super Bowl Sunday's matchup between the Kansas City Chiefs and the Philadelphia Eagles to promote upcoming films.

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Adweek

JULY 21, 2023

With ongoing writers and actors strikes, as well as major studios such as Disney skipping out on their usual panels, it's a very different San Diego Comic-Con in 2023. But the (TV) show must go on. Despite the unusual circumstances surrounding this year's SDCC, several TV networks and publishers are continuing to provide activations for.

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Marketing 243

Adweek

OCTOBER 14, 2022

Now-Meta said Friday that support for Instant Articles will be no more as of mid-April 2023. Then-Facebook introduced Instant Articles in May 2015 with the aim of letting publishers on its platform provide users with content that boasted faster load times and more rich media. The demise of Instant Articles continues the trend by Meta.

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Adweek

JANUARY 5, 2023

As early as summer 2022, forecasters began muting their ad spend growth projections for 2023. Now, as we shake the dust off last year, the outlook isn't much different: Budgets will grow in the next 12 months, albeit at a slower pace than anticipated. Against a backdrop of economic and geopolitical crises, rising inflation, supply.

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Adweek

JUNE 27, 2023

The awards will be revealed in October 2023. (In Adweek values creativity, business results and, ultimately, how agencies treat their people because it's the people who drive the business forward. In previous years, they.

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Agency Advertising 239

Adweek

DECEMBER 15, 2022

TikTok released its third annual trend forecast Thursday, TikTok What's Next Report 2023, aimed at giving marketers some insights into how consumers' wants and needs will change in the upcoming year and how they should adjust their off- and on-platform strategies.

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Marketing 255

Adweek

DECEMBER 7, 2022

Pinterest is looking ahead to the new year with Wednesday's release of its Pinterest Predicts 2023 report on trends that it sees coming to fruition. The platform wrote in its introduction, "Over 400 million people come to Pinterest each month to plan for the future. Because people turn to Pinterest to look forward and get.

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Adweek

FEBRUARY 2, 2023

If 2021 was the Great Resignation and 2022 was the Great Reshuffle, I'm calling 2023 the Great Course Correction--the year when the power dynamic between employee and employer equalizes somewhere in the middle. When we read about the labor market these days, it's rarely positive.

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Adweek

OCTOBER 27, 2022

In 2023, Forrester predicts, industry leaders will finally understand that hybrid work is here for good, and opt to leave their old ways behind. Agency employees probably aren't ever returning to the office for a five-day work week.

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Adweek

FEBRUARY 8, 2023

Adweek's Outlook 2023 event, which took place Jan. Each year presents new opportunities--though this one comes with a long list of challenges as well. 25, featured a swath of CMOs and executives from the biggest brands and agencies.

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AdExchanger

DECEMBER 25, 2023

But 2023 saw SPO become further cemented in the strategies of DSPs and SSPs for capturing market share. Last year, The Trade Desk and GroupM […] The post 2023: The Year SPO Went Mainstream appeared first on AdExchanger. Supply-path optimization (SPO) is nothing new.

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AdExchanger

DECEMBER 20, 2023

Consolidation happened at record pace in 2023. One former great, MediaMath, bit the dust as […] The post The Top 10 AdExchanger Stories Of 2023 appeared first on AdExchanger. Challenging economic conditions led many companies to prune their tech stacks or offer more direct options to buyers concerned about fees.

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AdExchanger

APRIL 16, 2024

US digital ad revenue grew at a slower rate in 2023 compared to 2022, hampered by inflation, climbing interest rates and advertising industry layoffs, according to the IAB/PwC Internet Advertising Revenue Report released Tuesday.

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AdExchanger

DECEMBER 25, 2023

Rather than rounding up the obvious online privacy trends of 2023, let’s dive into the weeds. That said, this article would be […] The post The Top Ad Tech Data Privacy Stories Of 2023 appeared first on AdExchanger.

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AdExchanger

DECEMBER 21, 2023

2023 was the year live sports entered the streaming arena in full force, creating a new form of fragmentation in the process. The post Sports Took Over The Streaming Wars In 2023 appeared first on AdExchanger.

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