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11 Native Advertising Trends that You Can’t Ignore

Single Grain

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. Work With Us What Is Native Advertising?

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Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

Smart-Hub

The oldest and most commonly used method of organizing bidding on ad exchanges is real-time bidding (RTB). Although it is not the only programmatic ads framework method, there are others: mobile advertising; native advertising; video advertising; pre-bidding; direct automated advertising; and combined technological methods.

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Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

Native Ads Native ads blend effortlessly with a website or app’s overall look and feel, matching its design and structure: They offer a smooth and uninterrupted advertising experience by appearing as sponsored or recommended content.

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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

The Role of Third-Party Cookies in Programmatic Advertising and AdTech What’s Happening With Third-Party Cookies? Although third-party cookies power key programmatic advertising processes and enable advertisers to reach their target audiences and publishers to earn ad revenue, they raise a number of privacy concerns.

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