Ad Monsters

DECEMBER 26, 2023

In 2023, the ad tech industry was preparing for many significant shifts — Chrome cookie deprecation, the generative AI takeover, and supply chain complexity — but we had leaders guiding the industry and learning from one another. GDPR, CCPA, and other privacy rules are not to be trifled with.”

Ad Ops 52

Ad Ops Cookies Ad Tech Audience 52

Mediavine

JANUARY 19, 2023

Let’s begin this 2023 preview post by addressing the elephant in the room: December 2022 was soft, or underwhelming, compared to previous years. Moreover, January 2023 is down as well compared to January 2022. In 2023, five U.S. The era of privacy is upon us and it’s bigger than Google. Which leads me to ….

Pop-Up 52

Pop-Up GDPR Cookies Ad Tech 52

PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. But signal loss is nothing new. A core part of our advancement of our portfolio strategy is through participating in Google’s Privacy Sandbox.

Audience 76

Audience Cookies GDPR Retargeting 76

Clearcode

JUNE 7, 2023

Then, in the mid- to late-2000s when real-time bidding (RTB) was introduced, companies started utilizing web cookies to identify individuals across different websites. These cookies, known as third-party cookies, grew in numbers and were soon being used to identify and track millions of users across the Internet.

Cookies 69

Cookies GDPR Ad Targeting Advertising 69

AdvertiseMint

OCTOBER 31, 2023

We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Cookies are being crumbled. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads.

Cookies 98

Cookies Marketing SEO GDPR 98

Media Math

OCTOBER 3, 2022

This PART 2 of our client privacy newsletter is filled with information to help our MediaMath clients prepare for multiple changes coming in global privacy laws in 2023. Part 1 was with a focus now on preparation for compliance with 5 new US State Laws, some of which are in force from 1 January 2023. GDPR & E-Privacy .

GDPR 52

GDPR Advertising Cookies Electronics 52

illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. There are two variations: first-party cookies and third-party cookies.

Advertising 98

Advertising Cookies First-Party Cookies Pop-Up 98

Digiday

NOVEMBER 4, 2022

Going into 2023, the same forces that have been driving the emphasis on building first-party data assets are simultaneously pushing third-party data into a renaissance period that will enable teams to meet and exceed their acquisition and retention goals. For these marketers, there’s good news. Now, in the U.S.,

Cookies 62

Cookies GDPR Audience Marketing 62

Ad Monsters

APRIL 5, 2024

While we still need to prepare for this transition, it parallels the period before GDPR’s enforcement, where readiness evolved gradually. GDPR fines in Europe surged from 300,000 euros in June 2021 to 4.2 billion euros in June 2023, a remarkable 14,000-fold increase in just 24 months. Our PCI serves as a compliance score.

GDPR 87

GDPR Impressions Machine Learning Viewability 87

MNTN

SEPTEMBER 4, 2023

As a Reuters article put it in early 2023, “The implications of this fundamental shift in the underlying philosophical framework regarding data privacy protection will be profound in the years and decades to come. 2023 will mark the shift.” United States At this time, there is no comparable national policy in the US to the GDPR.

GDPR 52

GDPR Cookies Pop-Up Audience 52

illumin

APRIL 29, 2024

Tech giant Google has announced that it is once again delaying its planned phase-out of third-party cookies. In a (maybe not so) surprising turn of events, Google issued a company statement on April 23rd stating that it is halting its plan for the phase-out of third-party cookies on its Chrome browser.

Advertising 59

Advertising Cookies Ad Tech GDPR 59

VideoWeek

MARCH 10, 2023

In this week’s Week in Review: TikTok launches Series, UK unveils GDPR replacement, and publishers report slow revenue growth. Significantly for the advertising industry, the government says the law will cut down on the need for cookie popups, suggesting that consent collection requirements will be reduced.

GDPR 52

GDPR Ad Tech Media Finance 52

Martech Series

JULY 13, 2022

The martech industry faces several challenges this year, including an increasingly complex privacy landscape, shifting trends in consumer attitudes on data-sharing, and an impending change in the way digital marketers can access and share tracking cookies. The types of cookies installed through the site. How that data is collected.

Cookies 97

Cookies Marketing Advertising GDPR 97

Martech Series

JANUARY 3, 2023

as well as the Europe-centric GDPR regulation.” Global ransomware damages are estimated to exceed $30 billion by 2023. Facial recognition technology and services will be a $10 billion industry by 2025, with Article 4(14) of the GDPR specifically designating facial data as needing protection. . ● billion by 2030.

GDPR 87

GDPR Cookies MarTech Marketing 87

Martech

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). GA4’s data collection also takes into account the increasing concerns consumers have around privacy and, in particular, cookie tracking. Does GA4 use cookies?

Agency 88

Agency Cookies Marketing First-Party Cookies 88

Martech

SEPTEMBER 14, 2023

First-party data for personalization is also harder to come by with more privacy regulations and the phasing out of third-party cookies. Privacy and security: Comply with privacy regulations like GDPR and CCPA and implement stringent security measures to protect user data. Top reasons for RMN advertising.

Retail 116

Retail Media Cookies GDPR 116

Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. The postponed, but still imminent, deprecation of third-party cookies by Chrome, the concentration of big tech players, and the inadequacy of data from many channels are leading many marketers to adopt identity resolution platforms.

Marketing 103

Marketing GDPR Cookies Audience 103

InMobi

FEBRUARY 26, 2023

Long gone are the days when the programmatic ecosystem was bracing up for the roll out of the General Data Protection Regulation (GDPR) in May 2018. privacy string is a cookie that stores information about disclosures made and choices selected by the user regarding their rights. InMobi will look to support the IAB GPP in Q2 2023.

GDPR 52

GDPR Ad Tech Ad Inventory Audience 52

Digiday

JANUARY 5, 2023

At its core, Galileo is an advertiser-focused offering engineered by The Trade Desk that aims to help brands chart the internet without traditional targeting tools such as third-party cookies via its platform. or “UID2,” serving as the fulcrum of the offering. ” Lurking competition.

Cookies 61

Cookies Advertising Demand Side Platform Audience 61

Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. It’s the direct result of emerging consumer privacy laws like GDPR and CCPA. Ironically, U.S.

Marketing 108

Marketing GDPR Cookies Education 108

Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. those with first-party relationships) indicate that the industry’s self-regulatory GDPR solution may require a rethink.

Ad Tech 75

Ad Tech GDPR Demand Side Platform Conversion 75

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. The number of devices connected to IP networks is projected to climb to more than three times the global population by 2023, with 3.6 What identity resolution platforms do.

Cookies 115

Cookies GDPR Mobile Ads Ad Tech 115

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. The death of the third-party cookie. ” So, what happens in the absence of third-party cookies?

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Ad Monsters

MARCH 31, 2023

Online privacy regulations continue to evolve, and as third-party cookies depreciate, first-party data is taking over as the gold standard of consumer data. To go beyond third-party cookies and understand your audience so that you can provide the best value data output, it all boils down to trust. “The

Cookies 66

Cookies GDPR Retargeting Banner 66

Ad Monsters

JANUARY 29, 2024

Publisher Compliance Index – 2023 Report’ utilizes Compliant’s proprietary Publisher Compliance Index (PCI) to reveal insights into data compliance risks within U.S. In Europe, GDPR mandates advertisers and publishers to secure consent before collecting and sharing personal data, resulting in higher compliance.

Viewability 84

Viewability GDPR Cookies Ad Tech 84

Ad Monsters

DECEMBER 28, 2023

While 2023 was a year for antitrust suits filed and in some cases lost, 2024 will be a year when key decisions will be made and appealed. United States Google Google has been in the crosshairs of regulators all year, beginning with the news in January 2023 that the FTC filed a suit against the company over its digital ad tech monopoly.

Cookies 64

Cookies GDPR Retail Banner 64

Martech Series

JULY 1, 2022

With the guidelines from GDPR, CCPA, CASL, and Google phasing out the third-party cookies support by 2023, companies will have a hard time collecting customers’ data. The term, zero-party data, was coined by Forrester in 2020. Zero-party data is data that a customer willingly shares with the brand.

GDPR 82

GDPR Cookies MarTech Audience 82

Ad Monsters

FEBRUARY 6, 2023

Third-party cookie deprecation negatively impacted data enrichment and modeling support advertising targeting and customer acquisition. Future-Proofing: Balancing Monetization and Data Ethics AB: With privacy regulations and third-party cookie deprecation around the corner, the industry knows the importance of first-party data.

Cookies 93

Cookies Audience Machine Learning GDPR 93

Martech

JANUARY 3, 2022

Whether it’s GDPR, CCPA, or upcoming U.S. Apple has restricted third-party tracking cookies and Google is doing the same thing by 2023.”. Data privacy is arguably the most pertinent topic in marketers’ minds these days. federal privacy laws, brands know they may face legal jeopardy if any of these pieces are out of place.

Marketing 138

Marketing MarTech GDPR Healthcare 138

Martech

OCTOBER 30, 2023

Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies. Cookies were initially designed to store small pieces of information on a user’s computer, such as login details and preferences. As we moved into the early 2000s, the role of cookies evolved. Consumer privacy.

Conversion Rate 119

Conversion Rate Cookies A/B Testing ROI 119

PrograMetrix

AUGUST 17, 2022

These changes have led major players like Google and Apple to end their dependence on third-party cookies to track user activity on the internet. They announced they'd officially shut down UA on July 1, 2023. GA4 doesn't rely on third-party cookies. Now is the time to dive in, though. Are You Ready to Migrate to GA4?

Advertising 52

Advertising Click Through Rate Cookies GDPR 52

Digiday

FEBRUARY 8, 2023

Meanwhile, Europe’s General Data Protection Regulation (GDPR) continues to crack down on privacy violations. The European Commission will soon require EU nations to share GDPR investigations and actions taken on them every two months to step up enforcement. million to more than $420 million. As Stacey Stewart, U.S.

Agency 65

Agency Media GDPR Pharmaceuticals 65

Ad Monsters

MARCH 23, 2023

This may include using cookie banners and consent and preference management, with forms that clearly explain data collection and use practices, giving users control over their data preferences. Kacey Perinelli: How does first-party data work to create a more personalized user experience online?

Advertising 83

Advertising GDPR Click Through Rate Audience 83

Automatad Inc.

DECEMBER 23, 2022

Share Tweet Share California Privacy Rights Act (CPRA) will come into effect from January 2023. CCPA & CPRA Like its European counterpart – GDPR, CCPA was introduced to protect consumers from the mismanagement and misuse of their personal data. Businesses must make the data from January 2022 available to the related consumers.

GDPR 52

GDPR Non-Profit Ad Tech Advertising 52

Digiday

FEBRUARY 1, 2023

WARC’s Marketer’s Toolkit 2023 listed retail media as the fourth-largest advertising medium with an ad forecast of $121.9 billion globally in 2023, up 10.1% Some growth in retail is also spurred by privacy changes to third-party cookies. from the previous year. In the U.S., to reach $51.36 billion this year and $61.15

Retail 60

Retail Media GDPR Shipping 60

Automatad Inc.

FEBRUARY 7, 2022

Concerning TCF and GDPR compliance, the Belgian DPA has found IAB Europe to be non-compliant with various provisions of Europe’s privacy regulation and levied the trade body with a fine of €250,000 and multiple sanctions. IAB’s TCF and GDPR Compliance. They cited that TCF fails to comply with various provisions of the GDPR.

Header Bidding 52

Header Bidding GDPR Retargeting Cookies 52

InMobi

APRIL 11, 2022

And I think this trend is going to intensify from now until the end of 2023.” ” How To Balance Advertising Identity and User Privacy: “This is the key question on everyone's mind today, especially in Europe with GDPR and TCF. Publishers are ultimately the gatekeepers of user data. That's the truth.

Advertising 52

Advertising Cookies GDPR Banner 52