Digiday

DECEMBER 26, 2023

2023’s biggest takeaway: We might actually enter a world without cookies next year — to varying degrees of preparedness The death of the third-party cookie is actually a real thing that is coming in the near future (we think). So Digiday readers wanted to know what marketers and publishers alike were doing to prepare.

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AdExchanger

DECEMBER 25, 2023

Rather than rounding up the obvious online privacy trends of 2023, let’s dive into the weeds. Because we’ve spent enough time and spilled more than enough ink this year talking and writing about Big Tech privacy fines, enforcement actions and the unutterably slow phaseout of third-party cookies in Chrome.

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VideoWeek

OCTOBER 16, 2023

Once third-party cookies are finally removed from Google’s Chrome browser next year, we’re likely to see significant shifts in where advertisers spend their money. Filmed in Cologne at DMEXCO 2023. And one big winner could be CTV says James Wilhite, VP of product at Publica by IAS. Follow VideoWeek on Twitter and LinkedIn.

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Cookies Advertising Ad Tech 119

Ad Monsters

JANUARY 2, 2024

These were your favorite ad tech news stories, as told and dissected by the AdMosnters staff in 2023. This list is a compilation of readers’ favorite stories from 2023. ) The Top Ad Tech News of 2023 U.S. One hundred percent, we are deprecating the third-party cookie in the second half of 2024 – full stop,” said Trotz.

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Ad Tech Cookies Retail Media 98

AdExchanger

MARCH 3, 2024

The three-year-old company began looking for a potential investor and a new investment round in the back half of 2023. “It

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Cookies Marketing Retail Ad Tech 112

VideoWeek

MARCH 5, 2024

percent fall in total revenues in 2023 in its full-year financial results this morning. Reach’s average data-driven RPM was up 23 percent in 2023. Optimism for post-cookie world Mullen said that despite the revenue drop, the company is optimistic for the year ahead.

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Cookies Advertising Audience Media 52

Ad Monsters

DECEMBER 14, 2023

In 2023, the ad tech hot topics were boiling, and we explored some of the juiciest ones in our LinkedIn Live, “AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media.” Is the industry truly braced for the post-Chrome cookie era? Who foresaw MediaMath’s dramatic twists? Are walled gardens forever?

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Cookies Media Ad Tech Impressions 111

Martech

JULY 27, 2022

Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. In June 2021, Google had moved the deadline back from 2022 to 2023. In January 2022, it abandoned its highest profile alternative to cookies, FLoC, and turned to targeting by Topics. Processing.Please wait.

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Cookies Non-Profit Advertising MarTech 124

Monetize More

FEBRUARY 7, 2023

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies !

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Cookies Header Bidding First-Party Cookies Retargeting 52

VideoWeek

APRIL 23, 2024

million) grew 21 percent YoY, accounting for 17 percent of all video spend in 2023. billion in 2023. With the impending deprecation of third-party cookies, digital advertising is undergoing a shift and we know that the year ahead will reshape the industry in new ways,” said James Chandler, CMO of IAB UK. billion in 2023.

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Cookies Advertising Entertainment Retail 59

Ad Monsters

DECEMBER 5, 2023

Google is preparing for its third-party cookie deprecation, and for all intents and purposes, the industry feels ready for the new world order. Here at AdMonsters, we cover all things ad tech, and we wanted to present you some of the hottest ad tech and digital media topics of 2023. How will this play out in 2023?

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Ad Tech Media Cookies A/B Testing 105

Digiday

FEBRUARY 14, 2024

They’re testing alternatives to third-party cookies now that the tech giant has clipped one percent of them in its Chrome browser. These marketers understand the tests won’t be perfect, but they’re seizing the moment to make a start. After all, as they argue, if not now, then when? Continue reading this article on digiday.com.

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Cookies Marketing Agency Media 87

Exchange Wire

DECEMBER 9, 2022

In the third article of ExchangeWire's 2023 Predictions series, we turn our attention to contextual targeting. Context has long been lauded as 'King', but will contextual prove to be the foundation of the post-cookie advertising ecosystem? The post Contextual: Predictions for 2023 appeared first on ExchangeWire.com.

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Cookies Advertising 105

TechCrunch Ads

JULY 27, 2022

Google is again delaying plans to phase out Chrome’s use of third-party cookies — the files websites use to remember preferences and track online activity. Last June, Google said it would depreciate cookies in the second half of 2023. It’ll be a long time coming. ”

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Cookies Electronics Advertising Marketing 108

Mediavine

JANUARY 19, 2023

Let’s begin this 2023 preview post by addressing the elephant in the room: December 2022 was soft, or underwhelming, compared to previous years. Moreover, January 2023 is down as well compared to January 2022. In 2023, five U.S. The post 2023 Mediavine Roadmap appeared first on Mediavine.

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Pop-Up GDPR Cookies Ad Tech 113

Digiday

MARCH 6, 2024

In this week’s Digiday+ Research Briefing, we examine how the end of third-party cookies could be a win for ad tech vendors, how publishers’ Q4 earnings paint a gloomy picture of 2023, and how sports media investments are rising in a fragmented media landscape, as seen in recent data from Digiday+ Research.

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Ad Tech Cookies Media Marketing 78

VideoWeek

JULY 28, 2022

Google’s latest delay in its plans to phase out third-party cookies may not come as much of a surprise – the deadline was already pushed back last year to 2023 – but the tech giant’s new extension to 2024 has raised eyebrows among those companies currently testing ways to target ads in a privacy-first environment.

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Cookies Ad Tech Manufacturing Advertising 130

Exchange Wire

DECEMBER 7, 2022

In the second article in the ExchangeWire 2023 predictions series, privacy and identity takes centre stage. While third-party cookies will live to see another year, thanks to Google delaying their depreciation to 2024, players across the ad tech ecosystem have [.].

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Cookies Ad Tech 115

Ad Monsters

JANUARY 27, 2023

With that in mind and Data Privacy Day 2023 now here, I wanted to talk about which privacy trends you should keep an eye on in 2023. 4 Data Privacy Trends to Watch for 2023 State Laws Will Drive Compliance Needs The alphabet soup of state privacy legislation in the U.S. will continue to expand.

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Ad Tech Cookies Communications Advertising 138

Digiday

SEPTEMBER 24, 2023

The death of the third-party cookie was one of the top topics discussed during the September 2023 edition of the Digiday Publishing Summit. As it was at the March 2023 edition. We’ve been talking about cookie deprecation for the last three years now,” said Ariscelle Novicio, svp and head of technology at New York Post.

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Cookies Media Marketing 73

AdExchanger

NOVEMBER 15, 2022

People spend a lot of time talking about the Chrome Privacy Sandbox, third-party cookies and drama at the W3C. Continue reading » The post The Android Privacy Sandbox Will Enter Beta In Early 2023 appeared first on AdExchanger. But there’s rapid progress being made on the Android version of.

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Cookies Mobile Ads 122

Exchange Wire

DECEMBER 28, 2022

This latest article in ExchangeWire's 2023 Predictions series contemplates what the next year could hold for the Open Web and Walled Gardens. As the death of the third-party cookie inches closer and questions loom over the future of identifiers, will more [.].

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Cookies 98

VideoWeek

OCTOBER 4, 2023

Despite (or perhaps because of) the multiple delays to Google’s timeline for completely removing third-party cookies from Chrome, many businesses still don’t have their post-cookie strategies in place. French publisher Les Echos-Le Parisien Group is one of those which has been testing out cookieless solutions.

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Cookies Click Through Rate Audience Ad Tech 98

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

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Cookies First-Party Cookies Audience Retargeting 90

Martech

MARCH 16, 2022

Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023. Google Analytics 4 (GA4) differs from its predecessor in that it operates across platforms, doesn’t rely on cookies and uses an event-based data model for measurement.

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Cookies MarTech Marketing 111

illumin

FEBRUARY 8, 2024

The other shoe has dropped – by the end of 2024, Google will have eliminated third-party cookies from its Chrome browser. According to a March 2023 Adobe study, 75% of marketers still heavily rely on third-party cookies for targeting and measurement – this needs to change.

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Cookies Ad Tech Marketing Audience 52

Clearcode

FEBRUARY 21, 2023

In this article, we recap the main trends, challenges and opportunities from 2022 and outline what’s in store for 2023. Google Chrome once again announced that it would be delaying the shutdown of third-party cookies until 2024 delaying the shutdown of third-party cookies until 2024. and TCF 2.0)

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Cookies GDPR Advertising Display Advertising 89

Digiday

JANUARY 26, 2023

24, 2015, this article has been updated to include an explainer video that covers a cookie-stuffing scheme exposed by cybersecurity firm Confiant in January 2023. One of the more tried-and-true techniques is cookie stuffing. First: explain what a cookie is? So WTF is cookie stuffing? Originally published on Mar.

Cookies 60

Cookies Affiliates Pop-Up Conversion Rate 60

AdExchanger

DECEMBER 18, 2023

From clear-eyed looks at the industry’s shortcomings and conflicts of interest to prognostications that presage the next batch of conference panel […] The post The Industry Speaks: AdExchanger’s Most Popular Opinion Columns Of 2023 appeared first on AdExchanger.

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AdPushup

JANUARY 22, 2023

Yes, the time is near – Third-party cookies are about to disappear very soon, and it is necessary to prepare early for the consequences. Let’s discuss the 7 Best Alternatives to Cookies (Third-Party).

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Cookies Ad Ops Ad Tech 52

Monetize More

JUNE 7, 2022

In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie? The deadline was kicked back multiple for various reasons.

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Cookies Header Bidding Clickbait First-Party Cookies 52

AdExchanger

FEBRUARY 28, 2024

Magnite’s Q4 numbers, alongside PubMatic’s from earlier this week, are more evidence that advertisers are back to spending […] The post Magnite’s CTV Spend Swelled By 20% In 2023 appeared first on AdExchanger.

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Advertising Cookies 104

Exchange Wire

DECEMBER 21, 2022

In the context of economic uncertainty, staffing shortfalls, and the necessity to leverage signals beyond the third-party cookie, it is unsurprising that advertisers are now turning towards artificial intelligence (AI) and other automated solutions to repurpose their ad infrastructure for [.].

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Cookies Advertising 105

AdExchanger

DECEMBER 27, 2023

Sometimes, the jokes in our weekly comics are ripped from headlines – like when the Department of Justice dropped its long-awaited antitrust lawsuit in […] The post AdExchanger’s Most Popular Comics Of 2023 appeared first on AdExchanger.

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Advertising Cookies 107

Ad Monsters

NOVEMBER 16, 2022

His team has coined him the post-cookie savior. Core to his role is figuring out how to keep making programmatic money when the cookie crumbles. How Cookies Stole Ad Tech. How Cookies Stole Ad Tech. We constantly talk about the future of the cookie, but does anyone remember how we got here? . Bridging the Gap.

Cookies 97

Cookies Viewability Click Through Rate Food 97

Martech

MARCH 14, 2022

In 2023, Google says it will stop supporting third-party cookies in its Chrome browser , which represents about two-thirds of the global browser market. Google is following the lead of Apple and Mozilla, which already block those kinds of cookies in their Safari and Firefox browsers. The problem with third-party cookies.

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Cookies First-Party Cookies Conversion Impressions 93

Ad Monsters

FEBRUARY 3, 2023

At the start of IAB ALM 2023, incoming chair Alysia Borsa took the audience on a journey where she explored the current state of the industry and what we can expect for the rest of the year. In 2023, attention is the new real estate and it’s all about reaching consumers and getting their meaningful attention.

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