Post-Cookie Ecosystem: Publishers and Advertisers Focus on Contextual and Attention in 2023
Ad Monsters
MAY 6, 2023
Buy-side, sell-side, and every other nook and cranny of the ad tech ecosystem raised alarm bells a few years ago when Google first announced the annihilation of the third-party tracking cookie. But that has not stopped publishers and advertisers from preparing for a post-cookie world, at least not most of them. and increased to 45.1%
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