Monetize More

DECEMBER 28, 2022

Demand-Side Platforms (DSP). Tag management. Data Management Platforms (DMP). Data Aggregators. With cookies soon to become unsupported, contextual retargeting will help publishers focus on relevant ads only. Data Management Platform Solutions. Data Suppliers.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc.

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

Monetize More

JULY 8, 2022

While mobile app revenue is estimated to cross the $900 billion mark by 2023, only 10% of app publishers monetize their app’s traffic. Real-time Metrics : AdOps experts can optimize prices and sell ad inventory by analyzing bid request data in a unified auction environment without the need to rely on historical data.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information. Worse cookie matching.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

JULY 18, 2023

Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space. Data Management Platforms (DMPs): These platforms collect, analyze and manage data from various sources, helping advertisers to target their ads more effectively.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52