Monetize More

DECEMBER 26, 2022

What’s more, in this era of ad blocking, third-party cookie blocking, and ever-increasing privacy regulations, advertisers cannot simply and easily intrude on the digital wanderings of a consumer. Third , while the publisher has the potential to increase his revenue, the CPM will fall off with refreshing. Let’s Recap.

Viewability 52

Viewability CPM Ad Inventory Ad Space 52

YieldBird

NOVEMBER 10, 2023

As consumers become more accustomed to online shopping and continue seeking great deals, robust sales during this holiday shopping weekend are expected to persist and possibly reach new heights in 2023. Focus on high-quality, engaging ad formats to attract more advertisers and increase your CPM.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! PAAPI enhances user experience through relevant ads, adding value to the website, such as increased traffic, ad viewability, and ad revenue. If PAAPI is used correctly, it can be strengthened by the data from Topics API and other cookie-less standards.

Audience 52

Audience Cookies Ad Server Viewability 52

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc.

First-Party Cookies 117

First-Party Cookies Cookies Impressions Ad Exchange 117

Automatad Inc.

MAY 9, 2023

advertisers are expected to spend $75 billion on video ads by 2023. Video ads boost CPM rates. However, with the growing number of privacy laws and a cookie-less future, context-based targeting is the best. Increase ad viewability. Increasing ad viewability means increasing the opportunity to get your video ads viewed.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

VideoWeek

JUNE 24, 2022

The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. UK Shifts to Opt-Out Model for Cookie Consent, read on VideoWeek. Discovery the first to participate.

Ad Tech 98

Ad Tech Agency Media Audience 98

Monetize More

JULY 8, 2022

While mobile app revenue is estimated to cross the $900 billion mark by 2023, only 10% of app publishers monetize their app’s traffic. Better Reporting Transparency with access to auction performance data, impressions, earnings per demand partner, bid CPM prices, winning CPM prices, etc. Introduction.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80