Once third-party cookies are finally removed from Google’s Chrome browser next year, we’re likely to see significant shifts in where advertisers spend their money. And one big winner could be CTV says James Wilhite, VP of product at Publica by IAS.
In this interview, Wilhite discusses what he expects to see happen in a post-cookie world, the role of contextual targeting in CTV, and the opportunities which have opened up for Publica since its acquisition by IAS. Filmed in Cologne at DMEXCO 2023.
