Martech Series
FEBRUARY 15, 2023
Marketers will invest in updating their data infrastructure and improving data privacy and compliance Nearly 75% of businesses plan to increase their technology budgets in 2023, according to a new survey conducted by Lytics , a next generation customer data platform (CDP). A quarter said the increase will be as much as 30%.
OpenX
OCTOBER 10, 2023
How does search intelligence promote a healthy open web? Search advertising is the largest format by investment across the US digital advertising landscape, capturing over 41.4% Most data post-cookie will originate from or require connective tissue to the supply side of the market. of total revenue.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Clearcode
MARCH 23, 2023
Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. The retail media environment is constantly expanding.
NewProgrammatic
MARCH 29, 2022
Should a respected brand follow outdated, third-party cookies-based schemes and solutions, it could potentially lose credibility among the audience. This has become even more important, as both AR and VR tools are starting to be the cornerstone of metaverse advertising that is being intensely developed as per Q1 of 2022.
Basis
JUNE 6, 2022
With Google’s plans to sunset third-party cookies edging ever nearer, and Apple’s iOS 14 allowing users to opt-out of app tracking, so much importance lies in the hands of first-party data. From there, you can glean what’s working and what’s not, and then either quickly optimize (or remove) ads that aren’t meeting your ROI goals.
NewProgrammatic
JANUARY 26, 2022
February 7th – 9th, 2023 Where? Search and Performance Insider Summit. Search and Performance Insider Summit is the first conference on the list that focuses strictly on programmatic marketing. While third-party cookies are dying, programmatic marketing is changing rapidly. Affiliate Summit East When?
Digiday
JANUARY 1, 2023
This year, 2023, might offer the murkiest start to a year in recent memory — it’s simply unclear where the brand marketing ecosystem (and all its participants) will end up financially, even though we know it’s not starting from a great place. We will endeavor to cover all these topics and more throughout 2023. Thanks for reading!
Expert insights. Personalized for you.
89 
Let's personalize your content