2023 Cookies Header Bidding Search Advertising 
OpenX
OCTOBER 10, 2023
How does search intelligence promote a healthy open web? Search advertising is the largest format by investment across the US digital advertising landscape, capturing over 41.4% The economics shifted dramatically after the introduction of header bidding in 2013. of total revenue.
Automatad Inc.
FEBRUARY 7, 2022
With 70% of the top 10k US sites using header bidding in Q1 2022, Amazon takes the front seat as the preferred adapter and top header bidding partner. billion, including $43 billion from search advertising . The adtech industry has been opposing Google’s intent of phasing out third-party cookies.
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