Martech Series

FEBRUARY 15, 2023

Marketers will invest in updating their data infrastructure and improving data privacy and compliance Nearly 75% of businesses plan to increase their technology budgets in 2023, according to a new survey conducted by Lytics , a next generation customer data platform (CDP). A quarter said the increase will be as much as 30%.

Search Advertising 89

Search Advertising ROI Cookies MarTech 89

Basis

JUNE 6, 2022

From there, you can glean what’s working and what’s not, and then either quickly optimize (or remove) ads that aren’t meeting your ROI goals. With Google’s plans to sunset third-party cookies edging ever nearer, and Apple’s iOS 14 allowing users to opt-out of app tracking, so much importance lies in the hands of first-party data.

Marketing 63

Marketing Rich Media Audience Education 63

Single Grain

JUNE 19, 2023

Advertisers can use the same keywords in their paid and organic strategies: But if they want to rank quickly for a new keyword, they can test it with a paid strategy before optimizing it for organic content. While creating the right ad strategy will result in a decent ROI, SEO is cheaper in the long run.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Single Grain

AUGUST 3, 2023

billion USD: This year, display ad spend is expected to surpass search advertising. Therefore, advertisers should also expect to increase their display ad spend in 2024. A few things, such as: Video advertising still dominates, though newer formats are becoming more popular. What’s causing this trend? What’s changing?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

MARCH 30, 2023

Dive Deeper: SEO Keyword Research Made Easy in 2023 2) Create Quality Content It’s simple: Google ranks high-quality content at the top of the search results. This helps search engines verify the legitimacy and accuracy of your business information.

SEO 52

SEO Marketing Retargeting Brand Awareness 52