Basis

JUNE 6, 2022

From there, you can glean what’s working and what’s not, and then either quickly optimize (or remove) ads that aren’t meeting your ROI goals. Much like in search advertising, social media advertising offers myriad possibilities when it comes to audience segmentation, enabling media buyers to get more personalized with their promotions.

Marketing 61

Marketing Rich Media Audience Education 61

Single Grain

JUNE 5, 2023

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. of global advertising efforts. trillion by 2023.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

JUNE 19, 2023

Advertisers can use the same keywords in their paid and organic strategies: But if they want to rank quickly for a new keyword, they can test it with a paid strategy before optimizing it for organic content. While creating the right ad strategy will result in a decent ROI, SEO is cheaper in the long run.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

VideoWeek

JUNE 2, 2023

In this week’s Week in Review: Barb chart’s a fall in UK SVOD subs, IPG looks at quantum computing’s use cases in advertising, and Twitter’s content moderation chief steps down. percent in Q1 2023, according to UK measurement body Barb, down from 19.42 million) fell 1.7 million in Q4 2022.

Viewability 52

Viewability Audience Media Ad Tech 52

Single Grain

APRIL 19, 2023

Work With Us What Is Amazon Advertising? Amazon advertising is a search advertising service offered by Amazon where you can run sponsored ads on the results page that appear when someone enters a keyword in the Amazon search box. Amazon Ads run on the CPC model similar to search engine marketing ads.

Advertising 52

Advertising CPC Video Ads ROI 52

Single Grain

APRIL 21, 2023

It’s an approach that can prove highly effective in generating more traffic, leads, and sales, with the average business generating a 200% ROI on Google Ads alone. Agencies typically have access to advanced tools and technologies that allow them to optimize campaigns more effectively, leading to better ROI.

Machine Learning 52

Machine Learning Agency ROI A/B Testing 52

Single Grain

AUGUST 3, 2023

billion USD: This year, display ad spend is expected to surpass search advertising. Therefore, advertisers should also expect to increase their display ad spend in 2024. A few things, such as: Video advertising still dominates, though newer formats are becoming more popular. What’s causing this trend? What’s changing?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

AUGUST 24, 2023

Updated August 2023. Here’s a quick overview of what types of PPC advertising the right digital marketing agency will offer: Search Advertising: This is the most common form of PPC advertising. These are product-based ads that show up in search results and display product images, prices and merchant names.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

MARCH 30, 2023

Dive Deeper: SEO Keyword Research Made Easy in 2023 2) Create Quality Content It’s simple: Google ranks high-quality content at the top of the search results. This helps search engines verify the legitimacy and accuracy of your business information.

SEO 52

SEO Marketing Retargeting Brand Awareness 52

Single Grain

AUGUST 24, 2022

Video advertising remains one of the most popular advertising forms to target internet users: 72% of people prefer accessing product info via video. Mobile ad spending will reach $156 billion by 2023. 92% of Facebook’s total ad revenue comes from mobile advertising. The Benefits of Using an Advertising Agency.

Agency 59

Agency Advertising SEO Retargeting 59