MNTN

OCTOBER 14, 2022

According to a new study from Analytic Partners (AP), CTV averages just 7% of total spend, but yields an ROI that is 30% higher than other marketing channels. . The company is considering launching ads for Apple TV+ as early as 2023, Digiday reports. What’s the Most Effective TV Ad You’ve Seen, and Why?

ROI 98

ROI Marketing Mobile Ads Advertising 98

Martech

DECEMBER 26, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Consumer packaged goods brands can drive ongoing marketing ROI by harnessing the value of first-party data through a customer data platform. The post 2023 in review: Our 10 top articles on CDP appeared first on MarTech.

ROI 104

ROI MarTech Marketing 104

Martech Series

MARCH 2, 2023

Get creative and take more educated risks with your marketing strategy Marketers are ready to take more risks and ramp up creativity in 2023, according to a new survey from Optimizely. The post 3 Ways to Use Data-Driven Insights to Increase ROI appeared first on MarTech Series. Track micro movements in your industry.

ROI 85

ROI Education Audience Marketing 85

Martech Series

JANUARY 17, 2023

Providing enterprises with industry-leading technology, expertise and ROI analysis to unlock innovation and transform cost-structures at any scale. The initiative combines innovative technology, dedicated expertise and ROI analysis tools designed to accelerate customer journeys, instilling confidence and peace of mind every step of the way.

ROI 85

ROI MarTech Food Marketing 85

Martech

DECEMBER 13, 2023

Well, friends, we have reached the end of 2023. I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. I learned along the way that for many of these brands, 2023 was a rebuilding year, a time to reflect and rethink their business.

A/B Testing 120

A/B Testing MarTech Conversion eCommerce 120

Martech Series

DECEMBER 15, 2022

Madison Logic , the leading global digital Account Based Marketing (ABM) platform, today announced that it received 16 badges across multiple categories in the G2 Winter 2023 Grid. Other badges for Easiest to Do Business With, Easiest to Administer, and Best Estimated ROI further reinforce the value Madison Logic delivers to its clients.

Account-Based Advertising 89

Account-Based Advertising ROI MarTech Marketing 89

Martech Series

MARCH 7, 2023

Sojern , the leading travel marketing platform, announced the 2023 Tourism Advisory Board. Marketing Technology News: 3 Ways to Use Data-Driven Insights to Increase ROI The 2023 board of advisors is made up of forward thinking destination leaders who have a wealth of knowledge and decades of tourism experience.

ROI 82

ROI MarTech Marketing 82

Martech

DECEMBER 30, 2022

Below are some predictions for where they’re heading in 2023. It’s likely 2023 will see more standardization. But for all of this growth, brands expect accountability through the standardization in the measurement of ROI. I believe 2023 is when action will finally start to be taken.”. Retail media networks standardize.

Retail 99

Retail Media eCommerce ROI 99

Ad Beat

FEBRUARY 21, 2024

You’re majorly missing out on ROI, because they’re currently the best group to focus your advertising effects on. Dove ran the above campaign from Nov 2023, gaining 8.5 Sign up now ] The post Marketing to Millennials: 5 Strategies To Increase Your ROI appeared first on Adbeat. So, if you aren’t marketing to them?

ROI 52

ROI Marketing Impressions Conversion 52

Martech Series

FEBRUARY 15, 2023

Marketers will invest in updating their data infrastructure and improving data privacy and compliance Nearly 75% of businesses plan to increase their technology budgets in 2023, according to a new survey conducted by Lytics , a next generation customer data platform (CDP). A quarter said the increase will be as much as 30%.

Search Advertising 89

Search Advertising ROI Cookies MarTech 89

Martech

MAY 16, 2023

Under budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions. Ability to measure ROI. The 2023 MarTech Replacement Survey is here. Take the 2023 MarTech Replacement Survey appeared first on MarTech. Get MarTech!

MarTech 92

MarTech ROI Marketing 92

Spoton Digital Media

DECEMBER 13, 2023

As we look forward to 2024, we’re taking a look back at 2023 and reflecting on the marketing lessons we learned. Filled with economic uncertainty, disruptions in social media, and the introduction of powerful AI tools, 2023 challenged marketers and brands to shift perspectives and adjust strategies.

Marketing 97

Marketing ROI Media Communications 97

VideoWeek

JUNE 1, 2023

Based on over 300 buy-side interviews conducted in February 2023, the research suggests advertisers are becoming more conservative about where they are spending, in the face of mounting pressure to prove return on investment (ROI). “ That reason went away in February,” says Perrin.

ROI 52

ROI Advertising Food Media 52

Marketing Tech News

FEBRUARY 24, 2023

Amidst mounting pressure to improve ROI, marketers are focusing on reducing unnecessary spend (71%), consolidating marketing efforts (68%), and bringing tech/services back in-house (67%). Read more » The post Two thirds of marketers plan to prioritise full-funnel media planning in 2023 appeared first on Marketing Tech News.

Media 87

Media Marketing ROI Advertising 87

VideoWeek

MAY 3, 2023

There has been plenty of speculation over brands’ advertising strategies for the year ahead, and a number of industry projections have been released in recent weeks gauging how ad spend is likely to fare across 2023. And that’s a very high ROI activity. But this money is largely being invested back into advertising.

Advertising 98

Advertising ROI Retail Media 98

Martech Series

DECEMBER 6, 2022

At this stage, it is important for marketers and brands to understand what content efforts need to be measured effectively (for instance, blogs / email marketing) versus which ones are currently at an early stage (for instance, a new brand podcast show) and need to only run for brand presence without proving ROI.

Marketing 123

Marketing ROI Audience MarTech 123

Ad Monsters

JANUARY 23, 2023

In 2023, the continued increase in cord-cutters and the predicted recession will collide to further Connected TV (CTV)’s advertisement potential on advertising-based video-on-demand (AVOD) and free ad-supported streaming TV (FAST) channels. Think: A streaming service for U.S. sitcoms from the 1970s targeting your grandma.

Audience 98

Audience Marketing ROI Conversion 98

The Ad Tech Blog

APRIL 15, 2024

Programmatic DOOH streamlines the ad buying process, enables dynamic content changes, and uses data-driven insights to optimize ad placements for maximum effectiveness and ROI. Sample input data: start_date: '2023-01-01' end_date: '2023-01-31' metrics: 'ga:sessions,ga:pageviews' dimensions: 'ga:campaign' view_id: '123456' access_token: 'ya29.a0ARrdaM-.'

Advertising 130

Advertising ROI Impressions Audience 130

Martech Series

NOVEMBER 15, 2022

Social media moves fast, and to remain competitive in what will be a defining year to come, brands need a complete view of the emerging trends set to shape the social landscape in 2023. In 2023, businesses that take a social-first approach to their brand and customer care strategy will be the ones to reap the benefits.

Media 101

Media Marketing SEO ROI 101

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? One of the ad tech trends that will continue in 2023 is the drive for first party data. CTV leading the way in 2023. in 2023 and $18.29

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

VideoWeek

DECEMBER 20, 2022

VideoWeek asked nine ad tech execs what 2023 holds for video, TV and advertising, covering everything from AI to word games – and what this shifting ecosystem might look like in the year ahead. Three themes will dominate 2023: creative optimisation, omnichannel performance and attention. . 2023 will be that period.

Cookies 127

Cookies Audience Media Ad Tech 127

Martech Series

FEBRUARY 19, 2023

RAD AI) has identified five creative intelligence trends for marketers to watch in order to improve the impact of their budget spend for 2023. The use of automation for actionable content analysis is expected to double in 2023 with marketers demanding more from their service providers. Rad Technologies Inc.

Machine Learning 82

Machine Learning ROI Audience MarTech 82

Martech Series

MARCH 1, 2023

Despite 63% of marketers wanting to be more creative this year , half are being held back by shrinking budgets and ‘risk averse’ marketing strategies Despite nearly two-thirds of marketers (63%) wanting to be more creative in 2023, almost half (46%) feel their creativity is being hampered by shrinking budgets.

MarTech 85

MarTech ROI Marketing 85

MNTN

JULY 14, 2023

Moreover, the survey revealed that a majority of respondents believe CTV is more effective than linear TV in measuring campaign performance (52%), converting leads into sales (44%), reaching high-value audiences, and driving ROI. The post 65% of CTV Marketers Plan To Increase Spend in 2023 appeared first on MNTN.

Marketing 98

Marketing Brand Awareness ROI Audience 98

Martech Series

JANUARY 16, 2023

The research paper, launched at NRF 2023, discusses the top three investments brands and retailers should make to drive customer engagement and profitability this year. The post New VTEX Research Explores How Retailers Can Meet 2023 Profitability Targets appeared first on MarTech Series.

Retail 72

Retail eCommerce Conversion Rate ROI 72

Chief Martech

FEBRUARY 27, 2024

For context, 2023 was a brutal year for SaaS companies, as customers sought as many opportunities as possible to reduce spend by cancelling unnecessary app subscriptions. I’m all for companies being cost-conscious and proactively managing their stacks to maximize ROI. By 2023 the number had dropped to 15%.

MarTech 98

MarTech ROI Marketing 98

Martech Series

MARCH 7, 2023

Sojern , the leading travel marketing platform, announced the 2023 Tourism Advisory Board. Marketing Technology News: 3 Ways to Use Data-Driven Insights to Increase ROI The 2023 board of advisors is made up of forward thinking destination leaders who have a wealth of knowledge and decades of tourism experience.

ROI 52

ROI MarTech Marketing 52

Martech

FEBRUARY 3, 2023

Most of the events that made the list before COVID are back in full swing as in-person events in 2023. The group leads with wellness, ethics, and safety which is a refreshing change from many other tech events that are more focused on ROI and business outcomes.

Marketing 82

Marketing Public Relations Healthcare Media 82

Martech

FEBRUARY 3, 2023

Most of the events that made the list before COVID are back in full swing as in-person events in 2023. The group leads with wellness, ethics, and safety which is a refreshing change from many other tech events that are more focused on ROI and business outcomes.

Marketing 76

Marketing Public Relations Healthcare Finance 76

Digital Remedy

DECEMBER 20, 2022

1 While 2023 will bring even more growth, advertisers will be looking for more capabilities around measurement and optimization and ROI generation. Working with an experienced media partner to optimize and measure ad performance in real time should be an investment brands are willing to make going into 2023. Ad Spend Forecast.

Ad Space 52

Ad Space Ad Tech Audience ROI 52

MNTN

SEPTEMBER 11, 2023

than failing to hit those ROI and revenue goals. Halloween 2023 Edition appeared first on MNTN. What’s scarier than Halloween? For advertisers, there’s nothing more ghastly (or ghostly?) It really makes you wonder: Why isn’t my audience resonating with my content? Am I reaching them at the right place and time?

Audience 52

Audience Retargeting ROI Retail 52

Martech Series

NOVEMBER 30, 2022

As the value of Influencer marketing increases globally from $1.7BN in 2016 to $16.4BN in 2022, a new report by Ogilvy reveals the influencer marketing trends that will allow brands to build awareness, improve engagement, and drive revenue in 2023. One of the key trends is iCommerce, the Influence economy.

MarTech 82

MarTech Conversion ROI Audience 82

Ad Monsters

DECEMBER 21, 2023

If you missed them or want a chance to revisit them, here are the top AdMonsters’ Decoder stories from 2023. vCPM, a metric for measuring the cost of viewable impressions, aids advertisers in maximizing ROI and empowers publishers to boost ad revenue. If you see an ad tech term and are still thinking, WTF?!!!

Header Bidding 66

Header Bidding Viewability CPM Impressions 66

Martech

MARCH 28, 2023

The Account Engagement Optimizer will help you: Identify improvements to your marketing automation system (think sales process and email campaigns) that will increase your ROI. The post Salesforce spring 2023 release: The business executive’s guide, part 2 appeared first on MarTech. That should yield more conversions/sales.

Click Through Rate 89

Click Through Rate ROI MarTech Conversion 89

Martech Series

FEBRUARY 6, 2023

“Our latest research demonstrates that event marketers are, once again, adjusting their strategies to create more connection points with attendees and positively impacting ROI. The 2023 Events Outlook Report shows that 81% of event practitioners would hold more events if they had the right tools.

Audience 81

Audience ROI Impressions MarTech 81

Martech Series

NOVEMBER 16, 2022

Additionally, 41% of marketers not currently using addressable TV advertising plan to do so in 2023. This latest installment yielded several noteworthy key insights, with the overarching takeaway being that 2023 looks to be a promising year – as far as interest, usage and momentum – for addressable TV advertising.

Advertising 75

Advertising ROI MarTech Audience 75

Smart Insights

NOVEMBER 1, 2022

Set your Key Performance Indicators, make them SMART KPIs, and align your objectives using the RACE Framework to achieve a winning marketing strategy and YOY growth Digital Marketing KPIs or Key Performance Indicators are quantifiable goals that help you to … The post Define effective digital marketing KPIs to achieve your goals in 2023 appeared (..)

Marketing 103

Marketing ROI 103