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Best Gaming Ad Networks [2023]

Monetize More

In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! AppLovin supports a variety of ad formats and uses both CPI (Cost Per Install) & CPC (Cost Per Click) for its campaigns. The gaming niche is no exception.

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What every marketer needs to know about programmatic advertising

Martech

Traditional media ads can’t measure the true ROI of media campaigns in real-time. In 2023, programmatic video advertising spend will be more than double what it was in 2020 (InsiderIntelligence). Access to a large pool of publishers means advertisers can get a better ROI. Was it the creative? Where it ran? When it ran?

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Why we care about adtech: The complete guide

Martech

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. AdWords functions on a CPC model. The challenges of adtech.

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Maximizing ROI: 9 Great Ways to Leverage PPC for SaaS Companies in 2023

Single Grain

But tools like Google’s Keyword Planner will help you see estimated ranges for costs-per-click (CPC) that can help you decide which terms are most appropriate to bid on : A healthy keyword list will include a variety of short-tail and long-tail keywords. But not everyone has the budget to build custom landing pages containing targeted terms.

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Google Ads Strategies That Will Increase Conversions and Improve Your ROI

Single Grain

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. Here, we will cover the best Google Ads strategies for 2023 and moving into the future. For example, Google unveiled generative AI in April 2023. For some businesses, a maximum bid could be $20 CPC. The short answer is yes.

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Online Advertising for Business: Creating the Perfect Plan That Gets the Customers You Want

AdvertiseMint

billion by the end of 2023. Be sure to factor in things like: Campaign management time Ad creation (design, copywriting) Testing different options Having a clear sense of budget and an expected ROI helps inform where to invest and how to measure success. The focus is increasing your ROI. And that’s the bird’s eye view!

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Media Briefing: How newsletters publishers are dealing with a destabilized ad landscape

Digiday

Publishers] are sharing their CPAs [cost-per-action rates] and ROIs [return-on-investment] a little more. In 2023, Time projects its events revenue will increase by 20% to 30% over 2022. “We haven’t yet seen a slowdown,” said Pierre Lipton, COO and co-founder of 1440. However, “performance marketing is growing in importance.

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