Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. 320×50, 300×50, and 300×100 are to become more popular in 2023. The formats 320×50, 300×50, and 300×100 are to become more popular in 2023. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Basis

APRIL 25, 2024

As a result, in 2023, 53% of buy-side ad investment decision-makers said they plan to increase their focus on placing ads with publishers using first-party data. Direct buying also boasts lower risks of fraud and fewer threats to brand safety than the open web—challenges that are growing more pressing as generative AI transforms the internet.

Brand Lift 80

Brand Lift Advertising Cookies Impressions 80

Smart-Hub

OCTOBER 20, 2023

In 2023, US adults are projected to spend, on average, nearly two hours daily using CTV devices. In addition to targeting, the information can also be used for retargeting and cross-targeting. Users who have shown interest in a brand or ad on one digital channel can be retargeted on a CTV channel and vice versa.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. Email, paid search or retargeting? Who gets credit for the sale?

Marketing 106

Marketing Retargeting Finance ROI 106

Digiday

NOVEMBER 16, 2022

Although, many consider the fortunes of the latter two companies as a hangover from Apple’s privacy moves as advertisers, such as the D2C vendors that flooded their coffers over the early days of Covid-19, press pause on spend after the introduction of features such as SKAdNetwork made measuring ROI more difficult.

Ad Tech 67

Ad Tech Marketing Demand Side Platform Ad Server 67

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. The challenges of adtech. Google is the leading collector of user data.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Single Grain

MARCH 28, 2023

It’s up to you to decide how to define a conversion , but whatever it is, it must tie back to a calculable ROI metric. The CLV associated with customers brought in from PPC should align with the company’s ROI goals. 9) Use Retargeting You should take full advantage of retargeting ads once your PPC campaign has accrued some data.

ROI 52

ROI Retargeting A/B Testing Native Advertising 52

Smart-Hub

AUGUST 23, 2023

The Economist used data from their website, including floodlight tags, which allowed the creation of retargeting lists of previous users and in-market segments. million people taking action, and achieved a campaign ROI of 10:1, on a £1.2 Results The results of The Economist’s programmatic advertising campaign were impressive.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Automatad Inc.

JANUARY 23, 2024

PAAPI and other Privacy Sandbox APIs help publishers retarget, but the output efficiency of targeting for publishers is unknown. Advertiser can achieve high ROI from their campaigns. GroupM announced an initiative in November 2023 that it will start testing Privacy Sandbox APIs with its trusted clients.

Audience 52

Audience Cookies Ad Server Viewability 52

AdvertiseMint

OCTOBER 19, 2023

billion by the end of 2023. Be sure to factor in things like: Campaign management time Ad creation (design, copywriting) Testing different options Having a clear sense of budget and an expected ROI helps inform where to invest and how to measure success. The focus is increasing your ROI. And that’s the bird’s eye view!

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Single Grain

FEBRUARY 1, 2023

Stay ahead of the game in 2023 by incorporating these top CRO stats into your digital marketing strategy. Truelist ) If your business is still not investing in CRO tools, you should start doing so because companies using CRO tools get a whopping average ROI of 223%! The average conversion rate from SEO is around 14.6% of the clicks.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Ad Ops Hero

MARCH 25, 2023

[link] Google recently announced it is sunsetting Universal Analytics in June of 2023. Paid Media - effective paid strategies with clear ROI. For most businesses, predictive analytics can significantly impact retargeting campaigns. This means if you’ve been holding out on switching to Google Analytics 4, your time is almost up.

Audience 64

Audience SEO Machine Learning GDPR 64

Single Grain

JUNE 19, 2023

While creating the right ad strategy will result in a decent ROI, SEO is cheaper in the long run. Learn More: Different Types of Online Advertising to Increase Brand Awareness 8) Makes Retargeting Simple Google Ads makes it simple to host a retargeting campaign. Investing in a retargeting campaign is worth it.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Single Grain

SEPTEMBER 22, 2022

If the majority of your leads are cold or lukewarm, you’ll work a long time for very little return on investment (ROI). It has powerful targeting rules, from page-level targeting to onsite retargeting , that help you get your campaigns in front of the right people. ROI reporting. 2) Qualified Leads. Plus Plan ($19/month).

A/B Testing 81

A/B Testing Pop-Up Conversion Retargeting 81

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion dollars in 2023. billion USD. Techjury ) U.S.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? Their SEO and SEM professionals can elevate your online revenue by cutting down your ads spending and increasing your ROI. They focus on minimizing cost per lead and cost per order to deliver the highest ROI on your B2B marketing campaigns. Why Choose Single Grain?

Agency 59

Agency Marketing SEO Conversion Rate 59

Single Grain

DECEMBER 8, 2023

Updated December 2023. With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend. With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend.

CPC 105

CPC Conversion Conversion Rate Audience 105

Single Grain

JANUARY 23, 2023

Paid advertising is a powerful solution that can deliver up to 200% ROI. An experienced PPC consultant ensures a higher ROI from a lower cost per lead. They’ll discuss the results and let you know how they plan to improve the ROI. Dive Deeper: Best PPC Agency: Top 5 Choices for 2023 How Does PPC Work?

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

JUNE 30, 2022

By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. You need a combination of algorithmic automation and human intelligence to drive the best ROI. Single Grain is a full-service digital marketing company that offers ROI-focused programmatic advertising services. Performance Measurement.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

JULY 25, 2023

This format has gained significant attention as Facebook focuses on its growth, especially in response to iOS changes that have made retargeting users who click through to a brand’s website more challenging. Source ) Meta’s ad revenue distribution between Facebook and Instagram: In 2023, it is forecasted that 58.5%

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Single Grain

MAY 11, 2023

Dive Deeper: 75+ CRO Statistics That’ll Help You Increase Sales in 2023 2) Digital Ads Reinforce Credibility and Brand Awareness There’s a lot of psychology that goes into seeing an ad online. Retargeting ads tend to convert as high as 150%. Moreover, retargeting ads are typically more affordable than other forms of paid advertising.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

JULY 17, 2023

Multichannel ads increase efficiency and cost-effectiveness and improve targeting and personalization to help companies to achieve better ROI. Retargeting : The digital marketing strategy to reach users who have previously interacted with their website or app.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JUNE 14, 2023

Dive Deeper: Multi-Channel PPC Advertising Case Study: Boosting Your ROI What Are the Types of PPC Advertising? Key elements such as effective keyword selection, compelling ad copy creation, and ROI-friendly landing page creation are cornerstones of an effective online advertising strategy.

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Single Grain

JULY 18, 2023

Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI. This pillar integrates different tools and technologies to enhance campaign performance and efficiency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

MAY 2, 2023

Dive Deeper: Top 6 Tips for Executing a Successful B2B PPC Strategy in 2023 Benefits of PPC Automation PPC automation does more than streamline your existing process. This makes monitoring a PPC campaign easy, maximizing your ROI and ROAS. The Budget Navigator finds the line between spend and ROI, pacing for customizations.

Machine Learning 52

Machine Learning A/B Testing Ad Targeting ROI 52

Smart-Hub

DECEMBER 8, 2023

SmartHub, for instance, has an integrated technology stack for targeting and retargeting that protects user privacy and does not rely on 3rd party data. With SmartHub ad exchange, our partners have repeatedly achieved an increase in ROI by more than 500% and a return on investment in less than three months.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Single Grain

APRIL 27, 2023

A PPC audit aims to identify improvement areas, optimize campaigns and increase ROI. By conducting Google Ads PPC audits, businesses can identify which campaigns and keywords generate the highest ROI, which ad copy and landing pages are most effective, and which campaigns require adjustments or optimization.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Single Grain

MAY 9, 2023

Dive Deeper: The Types of Videos to Use at Each Stage of the Marketing Funnel 5) Excellent ROI There’s a reason why 92% of marketers say they get a good ROI from video content. Video advertising comes with other benefits that can affect your ROI. The commercial is entertaining, with fun music and sound effects.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Single Grain

MAY 5, 2023

million people in the 25-34 age group use Facebook, making up a large chunk of the Gen Z and Millennial demographics: In 2022, Facebook’s ad revenue was worth $113 billion and it is still predicted to be a powerful advertising platform in 2023 and the future. However, SkeletonHD struggled to achieve an ROI on its Facebook Ad campaign.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

Single Grain

JULY 6, 2023

Updated July 2023. Their ROI was, as they stated, “subpar at best.” You can elevate your business to new heights with a stellar promotional plan. In an increasingly competitive world, this tool has become indispensable for businesses big and small. They sent these messages to largely inactive customers.

Public Relations 52

Public Relations Audience Media Non-Profit 52

Single Grain

AUGUST 3, 2023

This way, you can use programmatic ad spend to stay on budget while making your ROI. 5) More Video Formats Online videos are still popular in 2023, which isn’t expected to change in 2024. While they’re all different, most will show your listings based on keywords, geolocation, demographics, interest, and retargeting.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Adtelligent

OCTOBER 6, 2021

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Lemonads

JUNE 12, 2020

billion in 2023 worldwide and users are keeping using these platforms regularly. Knowing the CPC ( cost per click) can really help you understand how much you might need to spend on Facebook Ads to get a good ROI. Retargeting 4. Not only 2.95 In other words: this is the fastest way to reach your target audience !

Audience 52

Audience Brand Awareness CPC Conversion 52

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

JUNE 16, 2023

With the right retargeting strategy (which we will cover later), you’ll continue seeing a healthy flow of leads down the sales funnel. Work With Us Retargeting and Remarketing Retargeting is the act of advertising to consumers who have already interacted with your business: Ad retargeting comes with a 0.7%

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

NOVEMBER 14, 2023

Updated November 2023. To maximize your chance of achieving a positive ROI on the platform, you need to be thinking mobile-first when designing your creative, writing your copy, and building your landing pages. 3) Bing Ads As of 2023, Bing has 3.02% of the search engine market share.

Ad network 98

Ad network Conversion CPC CPM 98

Single Grain

AUGUST 24, 2023

Updated August 2023. Remarketing/Retargeting: Remarketing and retargeting are two ways to target users who have already visited your website or engaged with your brand but haven’t made a purchase or taken a desired action. And to be better than the rest usually requires the help of an agency.

Agency 98

Agency Marketing SEO Brand Awareness 98