Martech

MAY 22, 2023

Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. CMOs do propose to increase social advertising spend, but among the categories likely to take a hit are search advertising, SEO and digital OOH. It’s an environment that demands efficiency and demonstrable ROI. Why we care.

MarTech 114

MarTech Marketing SEO Search Advertising 114

Martech

APRIL 26, 2023

Dig deeper: MarTech Salary and Career Survey 2023 And then in the position that I’m in now, I had to come in and tell people with 20 years of marketing experience, “You’re wrong. Here’s their ROI, here’s their audience. A lot of it is like SEO/SEM, HTML, web design, Photoshop. It’s always changing.

MarTech 100

MarTech SEO Audience Education 100

Spoton Digital Media

MAY 22, 2024

Back in March 2023, we released our first guide on the topic , and by now, you probably have tried an AI tool. What ad specs could improve ROI in search and display advertising ? Is this page fully optimized for SEO ? It’s been more than a year since AI tools started to enter the market at a rapid pace.

Machine Learning 52

Machine Learning Marketing Communications Display Advertising 52

Martech

SEPTEMBER 16, 2022

Content marketers are increasingly focused on other measures like engagement, conversion rates and ROI. SEO software like Moz Pro and Semrush provides tools for keyword research, content optimization, link building and SEO rank monitoring. billion by 2023. But this is changing. What’s next for content marketing.

Marketing 137

Marketing SEO ROI Conversion 137

Single Grain

APRIL 14, 2023

Enterprise SEO metrics are key indicators that help you measure the success of your search engine optimization campaign. If you don’t track the right set of SEO metrics, you can’t determine your SEO marketing returns on investment. This means that for every dollar invested in SEO, the business earned $4 in revenue.

SEO 52

SEO ROI Conversion Rate Impressions 52

AdvertiseMint

NOVEMBER 22, 2023

Creating comprehensive buyer personas is key for tailoring your scaling strategies effectively in 2023 and beyond. times more likely to outperform competitors in terms of ROI. Track ROI in key areas like search engine optimization, PPC, email outreach, and social media. Focus on honing your SEO and content strategy.

Non-Profit 52

Non-Profit eCommerce SEO A/B Testing 52

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. SEO: Tools used for keyword research, reviewing backlinks and analyzing SERPs, like Semrush. Let’s take SEO for an example.

ROI 52

ROI MarTech SEO Machine Learning 52

Single Grain

MAY 26, 2023

The world of search engine optimization in the business-to-business world is forever changing, but knowing the latest B2B SEO statistics can help you stay current. In this guide, we’ve curated 37 important B2B SEO statistics about essential topics like keywords, backlinks, search rankings and content optimization. HubSpot ) 3.2-3.5

SEO 52

SEO Marketing Conversion Rate Click Through Rate 52

AdvertiseMint

DECEMBER 6, 2023

If you don’t have a sales funnel in 2023, you might as well close up shop. ” Some key tactics include: Content marketing (blogs, videos, etc) to attract visitors Search Engine Optimization (SEO) to get found via relevant searches Pay-per-click (PPC) advertising targeting buyer keywords and interests The goal is visibility.

Marketing 52

Marketing A/B Testing ROI Conversion Rate 52

Single Grain

FEBRUARY 1, 2023

Stay ahead of the game in 2023 by incorporating these top CRO stats into your digital marketing strategy. The average conversion rate from SEO is around 14.6% Truelist ) If your business is still not investing in CRO tools, you should start doing so because companies using CRO tools get a whopping average ROI of 223%!

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Single Grain

MAY 10, 2023

You need an SEO strategy. The benefit of enterprise SEO is that it will improve website visibility, attract converting traffic and boost revenue. In this article, I will explore the top 8 benefits of enterprise SEO and how you can leverage these SEO strategies to improve your marketing efforts. Let’s begin!

SEO 52

SEO Conversion Rate Conversion Agency 52

Single Grain

MARCH 29, 2023

With thousands of pages to manage, SEO for enterprise SaaS often seems time-consuming and complicated. Think of enterprise SaaS SEO like building a house: It takes time and effort to lay down the foundation and establish the structure, but the efforts are always worth it in the end. Dive Deeper: What Is Enterprise SEO?

SEO 52

SEO Conversion Rate Non-Profit Audience 52

Single Grain

APRIL 25, 2023

If these scenarios sound familiar, you may need a new (or improved) enterprise SEO strategy. And, to get started with a powerful search engine strategy, you must have a high-quality enterprise SEO tool in your arsenal. In this guide, you’ll learn how to choose the best enterprise SEO tool, plus some of our recommendations.

SEO 52

SEO Impressions ROI CPC 52

Single Grain

NOVEMBER 27, 2023

Local marketing presents opportunities for small businesses, but it’s essential to know the right tactics that will increase conversions while improving your ROI. For many companies, creating local landing pages can satisfy advertising and organic SEO tactics. Optimize On-page SEO: Optimize each local landing page for on-page SEO.

SEO 52

SEO Geo targeting Real Estate CPC 52

Single Grain

MARCH 28, 2023

Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign Get My Free SaaS PPC Marketing Plan 3) Try Using Competitor Keywords Competitor keyword campaigns do exist, and they can be effective. It’s up to you to decide how to define a conversion , but whatever it is, it must tie back to a calculable ROI metric.

ROI 52

ROI Retargeting A/B Testing Native Advertising 52

Single Grain

MAY 3, 2023

One of the biggest challenges enterprises face is scaling SEO campaigns with limited time and resources. But there is an easy solution: outsource enterprise SEO. This guide will answer all these questions and share key factors to consider when finding the right SEO vendor for your enterprise.

SEO 52

SEO Agency Audience Communications 52

Single Grain

APRIL 26, 2023

When it comes to enterprise SEO pricing, there are many factors that go into choosing the best, including the competitive landscape, site performance, and your own budget. That can make finding the right enterprise SEO pricing for your needs a little overwhelming. Work With Us What Is Enterprise SEO?

SEO 59

SEO Agency Non-Profit Audience 59

Ad Ops Hero

MARCH 25, 2023

[link] Google recently announced it is sunsetting Universal Analytics in June of 2023. See How My Agency Can Drive More Traffic to Your Website SEO - unlock more SEO traffic. Paid Media - effective paid strategies with clear ROI. I’ve heard from a lot of marketers and business owners who are not excited about the switch.

Audience 64

Audience SEO Machine Learning GDPR 64

Single Grain

APRIL 26, 2023

Whether you’re a newbie or a seasoned pro, you’ve probably made some of these common enterprise SEO mistakes. In this post, we’ll go over the top 10 enterprise SEO mistakes and show you how you can optimize your efforts to better achieve your business goals. But don’t be discouraged!

SEO 52

SEO Conversion Rate Conversion Communications 52

Single Grain

JULY 19, 2023

Social media advertising is essential to any digital strategy, which is why ad spend is projected to reach $268 billion in 2023. And since over 90% of the platform’s users follow at least one business, this is an effective platform to achieve a decent advertising ROI. Learn More: What Is the Difference Between SEM and SEO?

Media 73

Media Advertising A/B Testing Education 73

Single Grain

JULY 20, 2023

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. Here, we will cover the best Google Ads strategies for 2023 and moving into the future. For example, Google unveiled generative AI in April 2023. That way, you’ll still make your ROI while maximizing your revenue.

ROI 52

ROI Conversion CPC Food 52

Single Grain

MAY 30, 2023

1) Single Grain Single Grain started as an SEO agency and transformed into a top-notch full-service digital marketing agency over the last decade. Specializing in SEO , PPC, CRO and content marketing, as well as SaaS, E-commerce and education, they easily drew the attention of such clients as Amazon, Uber, Lyft, Airbnb and Nasdaq.

Agency 52

Agency Marketing Machine Learning SEO 52

Single Grain

MARCH 8, 2023

So whether you’re an entrepreneur, startup, small business owner, SEO pro or just interested in the future of advertising, read on to discover what lies ahead in 2023 and beyond. Dive Deeper: How to Use Big Data Analytics to Grow Your Marketing ROI Employee Advocacy Another trend to expect this year is employee advocacy.

Advertising 59

Advertising Audience Machine Learning Communications 59

Single Grain

DECEMBER 6, 2022

Google Analytics for Content Marketing: How to Track and Improve Your ROI. Related Content: 10 Underrated SEO Reporting Metrics That’ll Impress Your Clients in 2022. The post Supermetrics Review: Is It Worth It in 2023? Dive Deeper: * Best Analytics Agency: Top 8 Choices for 2022 and Beyond. * Supermetrics Pricing.

Marketing 52

Marketing SEO ROI Impressions 52

Single Grain

JUNE 19, 2023

4) Faster Results than Organic SEO The average SEO campaign takes at least three months to increase SERP performance and boost website traffic. In a survey , 64% of respondents reported Google Ads generate faster results than SEO. In addition: 51% also stated Google Ads was overall more effective than organic SEO.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion USD. Techjury ) U.S. Billion by 2028. billion USD.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? They offer a wide range of organic B2B SEO services such as SEO Campaign Management, Link Prospecting Recommendations, Site Crawl Review and Web Analytics Setup. Generating high-quality leads is crucial, but can be a real challenge. Why Choose Single Grain?

Agency 59

Agency Marketing SEO Conversion Rate 59

Single Grain

APRIL 18, 2023

This process of lead generation involves various tactics — including content marketing, SEO, email marketing, PPC, trade shows — to bring your lead down the sales funnel until they make a sale: While businesses can handle these tactics in-house, hiring an agency is another option. How do lead generation experts know who is a qualified lead?

SEO 52

SEO ROI Conversion Audience 52

Single Grain

SEPTEMBER 22, 2022

If the majority of your leads are cold or lukewarm, you’ll work a long time for very little return on investment (ROI). SEO and SEM tracking. ROI reporting. The post 10 Best Lead Generation Tools to Drive High-Quality Traffic in 2023 appeared first on Single Grain. 2) Qualified Leads. More leads = more revenue.

A/B Testing 81

A/B Testing Pop-Up Conversion Retargeting 81

Single Grain

JANUARY 16, 2023

Looking for the latest SEO statistics? SEO statistics help you understand the behavior of your target audience, including how they interact with your website which, in turn, allows you to make data-driven decisions to improve your ranking. TABLE OF CONTENTS: ↓ General SEO Stats. Mobile SEO Stats. Local SEO Stats.

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

MAY 27, 2021

billion by 2023 with a compound annual growth rate (CAGR) of 28.3% from 2018 to 2023. With machine learning and AI, marketers like you can get useful insights into buyers’ preferences, automate tasks, and make smarter decisions to achieve a higher ROI. Higher ROI. Smarter marketing with better performance insights.

Media 145

Media Machine Learning Marketing ROI 145

Karola Karlson

JANUARY 10, 2024

TOP 5 marketing trends in 2024: Gen Z social media is now a must-have Creator marketing & UGC keep growing The AI hype will calm down Results & quality beat scalability Real sustainability over greenwashing But first, a few words about 2023. One thing I noticed is that it’s become a lot harder to get results at a high ROI.

Marketing 52

Marketing Pop-Up ROI Media 52

Brid.tv

MARCH 9, 2023

Publishers gain a new stream of potential ROI by including video content on their websites. 10 Tips to Improve Video Engagement on Your Platform To help publisher realize their target ROI from video ads, we have singled out ten practical tips for improving video engagement. This is, of course, due to video ad monetization.

Ad Ops 52

Ad Ops SEO Click Through Rate ROI 52

Single Grain

JUNE 5, 2023

WebFX ) Learn More: * Tips + Tools to Create Successful International PPC Ads * Multi-Channel PPC Advertising Case Study: Boosting Your ROI * Enterprise Paid Ads: A Guide to Landing High-Value Clients with PPC E-Commerce Advertising Statistics The global e-commerce market is expected to be worth $6.3 trillion by 2023. trillion in 2023.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

APRIL 20, 2023

Search engine optimization: Optimizing your website and content via SEO to rank higher in the SERPs for relevant keywords and phrases. Learn More: 7 Ways Video Helps Inbound Marketing 2) Scooter Manufacturer : 600% ROI Gain with Inbound PPC The Opportunity For decades, scooters were mainly viewed as toys for kids.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Single Grain

MAY 9, 2023

Dive Deeper: The Types of Videos to Use at Each Stage of the Marketing Funnel 5) Excellent ROI There’s a reason why 92% of marketers say they get a good ROI from video content. Video advertising comes with other benefits that can affect your ROI. Even paid social media ads improve SEO. To date, the ad has 96K views.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Single Grain

APRIL 21, 2023

Advertisers have always had to balance their ad spend with their return on investment (ROI). One of the most crucial factors that determine the ROI is the Ad Quality Score. Last Word on Ad Quality Scores Yes, Ad Quality Score still matters in 2023, and businesses should still prioritize it in their ad campaigns.

Click Through Rate 52

Click Through Rate SEO CPC Audience 52