Single Grain

MAY 11, 2023

Dive Deeper: 75+ CRO Statistics That’ll Help You Increase Sales in 2023 2) Digital Ads Reinforce Credibility and Brand Awareness There’s a lot of psychology that goes into seeing an ad online. Retargeting ads tend to convert as high as 150%. Your target market may have no awareness of your brand when they first view one of your ads.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

JUNE 14, 2023

Dive Deeper: Multi-Channel PPC Advertising Case Study: Boosting Your ROI What Are the Types of PPC Advertising? Key elements such as effective keyword selection, compelling ad copy creation, and ROI-friendly landing page creation are cornerstones of an effective online advertising strategy.

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Single Grain

MAY 9, 2023

Dive Deeper: The Types of Videos to Use at Each Stage of the Marketing Funnel 5) Excellent ROI There’s a reason why 92% of marketers say they get a good ROI from video content. Video advertising comes with other benefits that can affect your ROI. Even paid social media ads improve SEO. To date, the ad has 96K views.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Single Grain

JULY 25, 2023

This format has gained significant attention as Facebook focuses on its growth, especially in response to iOS changes that have made retargeting users who click through to a brand’s website more challenging. Source ) Meta’s ad revenue distribution between Facebook and Instagram: In 2023, it is forecasted that 58.5%

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Single Grain

JANUARY 23, 2023

Paid advertising is a powerful solution that can deliver up to 200% ROI. An experienced PPC consultant ensures a higher ROI from a lower cost per lead. They’ll discuss the results and let you know how they plan to improve the ROI. Dive Deeper: Best PPC Agency: Top 5 Choices for 2023 How Does PPC Work?

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

MAY 2, 2023

Dive Deeper: Top 6 Tips for Executing a Successful B2B PPC Strategy in 2023 Benefits of PPC Automation PPC automation does more than streamline your existing process. This makes monitoring a PPC campaign easy, maximizing your ROI and ROAS. The Budget Navigator finds the line between spend and ROI, pacing for customizations.

Machine Learning 52

Machine Learning A/B Testing Ad Targeting ROI 52

Single Grain

APRIL 27, 2023

A PPC audit aims to identify improvement areas, optimize campaigns and increase ROI. By conducting Google Ads PPC audits, businesses can identify which campaigns and keywords generate the highest ROI, which ad copy and landing pages are most effective, and which campaigns require adjustments or optimization.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Single Grain

JULY 6, 2023

Updated July 2023. Author’s Note: Keep in mind that conducting a SWOT analysis can also be beneficial for your business’ content marketing strategy, social media plan, SEO, and – in general – any other actions that your marketing department might be taking, like creating a marketing plan template.

Public Relations 52

Public Relations Audience Media Non-Profit 52

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

AUGUST 24, 2023

Updated August 2023. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

MARCH 30, 2023

The other primary form of SEM is SEO , where you identify the main keywords your competitors are targeting to generate organic leads. Dive Deeper: What Is the Difference Between SEM and SEO? Dive Deeper: What Is Enterprise SEO? Definition, Examples & Tools!)

SEO 52

SEO Marketing Retargeting Brand Awareness 52

Single Grain

AUGUST 24, 2022

Mobile ad spending will reach $156 billion by 2023. Pool of Experts: For a successful marketing campaign, you need experts in several disciplines like PPC, SEO, CRO, social media advertising, content creation, and media buying. The prominent ones are: 1) Search Engine Optimization (SEO). Technical SEO. SEO copywriting.

Agency 59

Agency Advertising SEO Retargeting 59

Single Grain

JUNE 16, 2023

With the right retargeting strategy (which we will cover later), you’ll continue seeing a healthy flow of leads down the sales funnel. For example, if organic search engine optimization isn’t generating your desired results, your brand can invest in local SEO ads. Pixel-based retargeting is one of the most common techniques.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

DECEMBER 23, 2019

Why You Should Use Long-Tail Keywords in Your SEO Campaign. Related Content: How Poor Website Security Negatively Impacts SEO Rankings. Target ROAS : Get the best return on investment (ROI) on your spend. Related Content: The Complete Guide to YouTube SEO. VSEO: How Voice Search and Conversational AI Are Changing SEO.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

Single Grain

NOVEMBER 28, 2023

This post was updated November 2023. From the immersive realms of the Metaverse and Augmented Reality to the precision of Programmatic SEO and Hyper-Personalization through Big Data, this article will walk you through 23 of the latest (some aren’t new, but they continue to be important) digital marketing trends you can’t ignore.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126