Clearcode

MARCH 23, 2023

Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023.

Retail 59

Retail Media eCommerce Audience 59

NewProgrammatic

MARCH 29, 2022

Should a respected brand follow outdated, third-party cookies-based schemes and solutions, it could potentially lose credibility among the audience. This has become even more important, as both AR and VR tools are starting to be the cornerstone of metaverse advertising that is being intensely developed as per Q1 of 2022.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

Basis

JUNE 6, 2022

From there, you can glean what’s working and what’s not, and then either quickly optimize (or remove) ads that aren’t meeting your ROI goals. With Google’s plans to sunset third-party cookies edging ever nearer, and Apple’s iOS 14 allowing users to opt-out of app tracking, so much importance lies in the hands of first-party data.

Marketing 63

Marketing Rich Media Audience Education 63

Single Grain

AUGUST 3, 2023

1) Increased Spending In 2022, display ad spending reached 63.5 billion USD: This year, display ad spend is expected to surpass search advertising. Therefore, advertisers should also expect to increase their display ad spend in 2024. The number of online video viewers is expected to reach 3.5

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Automatad Inc.

FEBRUARY 7, 2022

Programmatic video ad spending is expected to grow to $62.96 Google’s total ad revenue for Q4 2021 increased by 33% to reach $61.2 billion, including $43 billion from search advertising . The adtech industry has been opposing Google’s intent of phasing out third-party cookies. billion in 2022.

Header Bidding 52

Header Bidding GDPR Retargeting Cookies 52

Single Grain

JUNE 19, 2023

With Google Ads, you can attract leads looking for product information. And with video ads, you can engage viewers browsing through YouTube videos. 2) Outrank Competitors Since Google Ads is flexible, you can match and exceed your competitor’s current efforts in many ways. For example, 89.5%

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52