Relevant-Digital
OCTOBER 4, 2023
From our conversations with the attendees, here are some popular topics: Data Privacy and Cookies Seems like many publishers plan to focus on contextual targeting and first-party cookies in 2024. Publishers and networks keenly explore the potential of header bidding for apps, aiming to boost their revenue.
Monetize More
JUNE 7, 2022
Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie? Third party cookies are cross-domain cookies often set by advertisers, agencies, and DSPs to track users across different sites.
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Digiday
JUNE 8, 2022
In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake.
YieldBird
JANUARY 20, 2022
However, in mid-2021, Google announced a change in both its timetable and its current shape, which meant that cookies would remain until the second half of 2023. The largest ones have invested in their own databases which will ensure security in the context of 1st party data.
Monetize More
FEBRUARY 7, 2023
Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies !
Monetize More
JUNE 17, 2022
Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. First party data. Zero Party Data. PubGuru Header Bidding. Fingerprinting.
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