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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. First-party cookies are created by the website that the user is visiting. Third-party cookies are created by websites other than the one the user is visiting.

Cookies 90
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Different Types of Online Advertising to Increase Brand Awareness

Single Grain

Pixel is a piece of Javascript that collects first-party cookies. You can use this data to plug into different advertising platforms and social media. For example, if your company generates more from B2B sales, you’ll have more success investing in LinkedIn advertising.

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23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

This post was updated November 2023. Marketers are now faced with a situation that has always been their biggest nightmare: the end of third-party cookies. First-party cookies allow brands to collect valuable data about their customers without overstepping on any privacy boundaries.

Marketing 126