Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. Work With Us What Is Native Advertising?

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Marketing Tech News

FEBRUARY 20, 2024

The decision to launch the course comes following DMI’s latest Membership Survey in 2023, which found AI to be the top skill members are looking to develop over. Read more » The post Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap appeared first on Marketing Tech News.

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Basis

APRIL 20, 2023

from 2023 to 2030. Native advertising (such as sponsored content) can be an effective avenue for this strategy, which can also help you steer clear of local regulations. At the same time, the cannabis market is growing like a weed (sorry—we couldn’t resist!)

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Advertising Native Advertising SEO Communications 75

Digiday

JANUARY 5, 2023

This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year. This is not a prediction piece proclaiming 2023 will be the year TV advertising’s upfront model undergoes its long-awaited overhaul. Explore the series here.

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Basis

APRIL 20, 2023

from 2023 to 2030. Native advertising (such as sponsored content) can be an effective avenue for this strategy, which can also help you steer clear of local regulations. At the same time, the cannabis market is growing like a weed (sorry—we couldn’t resist!)

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Advertising Native Advertising SEO Communications 61

Monetize More

JUNE 13, 2023

Declining 2023 Ad Rates: Impact on Publishers’ Revenue Streams In 2023, publishers have been grappling with a challenging reality: ad rates have taken a notable plunge compared to previous years, casting a shadow on their revenue streams. Lack of industry connections and expertise to effectively diversify revenue streams.

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Martech Series

OCTOBER 31, 2022

Taboola’s advantage in the space is its reach to over 500M daily active users with first party data, 15,000 direct performance advertisers working with Taboola, and advanced AI technology. Phased rollout will continue in 2023. Taboola aims to expand this offering to its 9,000+ long term publisher partnerships.

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Ad Beat

APRIL 24, 2024

In the last six months, it hasn’t run a single native ad. Seems native just isn’t a big hit with streaming platforms. Streaming overtook physical sales and downloads for the first time in 2018, and it’s hard to see that trend reversing any time soon.

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Automatad Inc.

FEBRUARY 29, 2024

According to Backlinko , 47% of internet users used ad blockers in 2023. According to the ad filtering report by Eyeo, the acceptable ads achieved an average adoption rate of 94% from Q1 2022 to Q2 2023. Native advertising fits that criteria very well. The rate of revenue loss is $3 billion per year.

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AdvertiseMint

OCTOBER 19, 2023

But here’s the good news – online advertising opens up a whole new world to grow your business. Source: Johntalk.com Ad spending in the US digital advertising market is expected to hit $271.20 billion by the end of 2023. Display advertising works great as a brand supplement to search and social efforts.

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VideoWeek

FEBRUARY 10, 2023

The firm will shutter its native advertising platform Gemini and its supply-side platform (SSP). Yahoo intends to use its new partnership with Taboola to sell native advertising on its own content instead. The plans mark a pullback from Yahoo’s strategy of unifying its ad tech stack.

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Basis

NOVEMBER 7, 2023

One under-adopted format: native, which advertisers can use to insert their creative into the feeds of news and other websites. Audio is another underutilized channel amongst political advertisers. of overall digital ad spend in 2023), indicating there’s plenty of ripe opportunity that’s currently going untapped.

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Digiday

MAY 2, 2023

Altogether, the companies nominated in 2023 showed how organizations are creating innovative, personalized and interactive content that increases engagement with younger audiences and brings underrepresented voices to the forefront.

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VideoWeek

OCTOBER 14, 2022

Netflix has partnered with DoubleVerify and Integral Ad Science to verify viewability and traffic validity starting in Q1 2023. The streaming company has also paired with Nielsen to use its Digital Ad Ratings (DAR) in the US, starting in 2023 and eventually reported through Nielsen ONE Ads. in October 2023. will rise to €3.99

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Clearcode

JANUARY 22, 2023

The Role of Third-Party Cookies in Programmatic Advertising and AdTech What’s Happening With Third-Party Cookies? Although third-party cookies power key programmatic advertising processes and enable advertisers to reach their target audiences and publishers to earn ad revenue, they raise a number of privacy concerns.

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Smart-Hub

DECEMBER 8, 2023

Although it is not the only programmatic ads framework method, there are others: mobile advertising; native advertising; video advertising; pre-bidding; direct automated advertising; and combined technological methods.

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VideoWeek

DECEMBER 2, 2022

Taboola says the two hope to develop a “leading native advertising offering for advertisers, publishers, and merchants on the open web”. The announcement precedes Ofcom taking on new duties in 2023 under the Online Safety Bill. and DAZN will be available from January 2023. . Read more on VideoWeek.

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Single Grain

MARCH 28, 2023

Native advertising. Native advertisements are less invasive than display advertising as they are more subtle. Get My Free SaaS PPC Marketing Plan The post Maximizing ROI: 9 Great Ways to Leverage PPC for SaaS Companies in 2023 appeared first on Single Grain.

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VideoWeek

JULY 18, 2022

The pair said the collaboration enables marketers to reach Azerion’s audiences at scale via brand-safe, diverse inventory – including rich-media, native advertising, video and in-gaming through mobile, tablet, desktop and CTV. Berenberg Warns of Advertising Recession. The Week in TV.

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Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion dollars in 2023.

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Clearcode

APRIL 26, 2022

It’s currently expected that Chrome will shut off support for third-party cookies starting from the middle of 2023. Although native ads are meant to look like the surrounding content, there still needs to be a clear and prominent disclaimer stating that they are paid advertisements. Next, we have social media advertising.

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NewProgrammatic

JANUARY 26, 2022

The conference intends to focus on all things affiliate marketing, with special emphasis on Facebook ad tracking, lead generation, eCommerce, and additional sessions on pressing topics such as email marketing, native advertising, or chatbots. February 7th – 9th, 2023 Where? Affiliate Summit East When?

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Single Grain

APRIL 12, 2023

The ultimate goal of an advertising strategy is to increase brand awareness, generate leads and drive sales. Dive Deeper: 4 Ways to Stay Ahead of the Game: The Future of Digital Advertising in 2023 & Beyond Choosing the Right Advertising Platform The options for online advertising strategies in marketing are constantly growing.

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Single Grain

JANUARY 6, 2020

To give you an idea of where things are headed, here's a snapshot of the global SaaS industry: It will see a compound annual growth rate (CAGR) of 9.22% between 2019-2023. billion during 2019-2023. Native advertising will be widely adopted. Trend #3: Native Advertising Will Be Widely Adopted.

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Single Grain

MAY 24, 2023

This showcases the widespread popularity and influence of social media platforms in capturing user attention and engagement: Dive Deeper: Social Media Marketing for Business Owners: How to Get Started in 2023 6) U.S. Billion ( Market Splash ) Mobile advertising spending is projected to exceed $399.6 Marketers Devote 13.7%

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Single Grain

MAY 9, 2023

Dive Deeper: 17 Effective SEO Techniques to Drive Organic Traffic in 2023 8) Diversifies Your Content While content is king, content diversity rules all. In addition to written content, businesses should include visual content in their strategy, such as online video advertising. Add these keywords to the video’s title and description.

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Video Ads Advertising SEO Brand Awareness 52

Single Grain

JULY 17, 2023

Dive Deeper: The Ultimate Guide to Programmatic Advertising for Brands in 2023 Types of Programmatic Ads To effectively harness the potential of this form of advertising for your business, it is crucial to have a comprehensive understanding of the primary types of programmatic ads available.

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Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

APRIL 25, 2023

Google Discovery Ads offer many benefits for advertisers looking to connect with their target audience in a seamless and engaging way. You may also like: * How to Create Compelling Text Ads on Google (with Examples) * Best Google Ads Agency: Top 5 Choices for 2023 * Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

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Single Grain

JULY 18, 2023

Native Ads Native ads blend effortlessly with a website or app’s overall look and feel, matching its design and structure: They offer a smooth and uninterrupted advertising experience by appearing as sponsored or recommended content.

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Single Grain

JUNE 16, 2023

For example, if your company generates more from B2B sales, you’ll have more success investing in LinkedIn advertising. Dive Deeper: Social Media Marketing for Business Owners: How to Get Started in 2023 Native Ads Native ads blend in with the other content, making them look more like organic posts.

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Single Grain

AUGUST 24, 2022

Video advertising remains one of the most popular advertising forms to target internet users: 72% of people prefer accessing product info via video. Mobile ad spending will reach $156 billion by 2023. 92% of Facebook’s total ad revenue comes from mobile advertising. The Benefits of Using an Advertising Agency.

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Single Grain

NOVEMBER 28, 2023

This post was updated November 2023. Among the many options available, some of which we mentioned here, marketers have found native advertising. Native advertising is a type of non-disruptive digital advertising in which the ad seamlessly blends in with the design of the web page it is published on.

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