2023 Brand Awareness First-Party Cookies Native Advertising 
Single Grain
JUNE 16, 2023
Pixel is a piece of Javascript that collects first-party cookies. You can use this data to plug into different advertising platforms and social media. For example, if your company generates more from B2B sales, you’ll have more success investing in LinkedIn advertising.
Single Grain
NOVEMBER 28, 2023
This post was updated November 2023. Marketers are now faced with a situation that has always been their biggest nightmare: the end of third-party cookies. First-party cookies allow brands to collect valuable data about their customers without overstepping on any privacy boundaries.
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