2023 Cookies First-Party Cookies Native Advertising 
Clearcode
JANUARY 22, 2023
Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.
Single Grain
JUNE 16, 2023
Pixel is a piece of Javascript that collects first-party cookies. You can use this data to plug into different advertising platforms and social media. For example, if your company generates more from B2B sales, you’ll have more success investing in LinkedIn advertising.
Single Grain
NOVEMBER 28, 2023
This post was updated November 2023. Marketers are now faced with a situation that has always been their biggest nightmare: the end of third-party cookies. First-party cookies allow brands to collect valuable data about their customers without overstepping on any privacy boundaries.
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