Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Single Grain

JUNE 16, 2023

Pixel is a piece of Javascript that collects first-party cookies. You can use this data to plug into different advertising platforms and social media. Many platforms optimize native ads for demographics, industries, and niches. Since these ads blend into organic posts, 75% of web visitors trust native advertising.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

NOVEMBER 28, 2023

Marketers are now faced with a situation that has always been their biggest nightmare: the end of third-party cookies. While it’s arguably less convenient than the use of third-party data, first-party cookies are very much the new standard of collecting user data while maintaining their privacy.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126