Martech Series

MARCH 1, 2023

In collaboration with carbon calculator specialist DK , Hawk’s initiative measures and analyses the carbon ‘weight’ of the creatives on all advertising channels; heavier creative assets have a larger impact on the overall carbon footprint of the campaign than lighter ones.

Demand Side Platform 76

Demand Side Platform ROI Impressions Agency 76

Basis

JULY 26, 2022

Here’s the good news: We’ve got experts at Basis Technologies who know the ins and outs of programmatic advertising. Simply put, it’s technology that automates digital media buying. One of the primary buying tools you have at your disposal is a DSP. If there really are no dumb questions, then can I ask: What is a DSP?

Ad Exchange 52

Ad Exchange Advertising Demand Side Platform Ad Inventory 52

Basis

MARCH 14, 2024

Contextual targeting works by serving ads on a website, webpage, or other digital channel based on the content it contains. You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. And what about when it comes to different channels?

Advertising 76

Advertising Cookies CPM Retargeting 76

RevX

NOVEMBER 7, 2022

App marketers today have various channels at their disposal. No matter how many channels you use, it's crucial to know how each channel adds value to your business’ bottom line. Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Ad Monsters

MAY 16, 2022

A recent study found that the vast majority (95%) of ad buyers are currently implementing or planning to implement SPO technology, with 52% of ad buyers saying half or more of their advertising budget is transacted programmatically. Developing an effective SPO strategy on mobile can be a challenging initiative for DSPs and buyers.

Impressions 98

Impressions Demand Side Platform Ad Server Header Bidding 98

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. As you seek out the best DSP for your business, consider the needs of your app first. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. The DSP is used by brands like Heineken, American Express and others, and, last year, the company expanded its operations from Latin America to the U.S. and Canada.

Ad Targeting 120

Ad Targeting Demand Side Platform Impressions Audience 120

Automatad Inc.

NOVEMBER 23, 2023

The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., The elements include ad servers, ad exchange, DSP, SSP, DMP , etc.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Basis

MARCH 14, 2024

Contextual targeting works by serving ads on a website, webpage, or other digital channel based on the content it contains. You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. And what about when it comes to different channels?

Advertising 52

Advertising Cookies CPM Retargeting 52

Martech Series

AUGUST 2, 2022

ArcSpan works across desktop, video, and mobile programmatic channels with additional support for CTV and other digital channels in development. Marketing Technology News: Deploying A Text Solution – SPLICE Software Has You Covered. ” Marketing Technology News: Creating a Cookieless Future Today.

Audience 84

Audience Ad Server MarTech ROI 84

Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Martech

OCTOBER 7, 2021

For example, if you’re really keen on just website personalization.and nothing else, then channel-based personalization embedded into your WCM may not be a bad option to consider. On the demand side, omnichannel DSP The Trade Desk becomes the first mover in providing audio OOH to advertisers and agencies. Why we care. ABM is evolving.

Machine Learning 118

Machine Learning MarTech Mobile Ads Entertainment 118

InMobi

MARCH 20, 2023

If we look at SKAN-enabled spend on InMobi’s DSP globally, we see it becoming a steadily increasing percentage of iOS spend. This aggregate data from InMobi’s cross-channel optimization platform Appsumer shows that initial decline in iOS budget share post-ATT to a low of 35% in July 2021. was released. was released.

Advertising 52

Advertising Conversion Marketing 52

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. More than 170 billion inbound mobile calls to U.S.

Machine Learning 112

Machine Learning Marketing Conversion SEO 112

Basis

JULY 28, 2022

In recent years, connected TV has emerged as one critical aspect of that landscape as viewers and advertisers alike move beyond traditional linear TV or streaming video on laptop or mobile devices. This content can be viewed on mobile, desktops, and—you guessed it!—CTVs. So what actually is connected TV?

Advertising 68

Advertising Retargeting Ad Inventory A/B Testing 68

Basis

APRIL 24, 2023

YoY in 2023, faster than any other channel. It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). appeared first on Basis Technologies.

Advertising 62

Advertising Demand Side Platform Pop-Up Audience 62

Basis

NOVEMBER 2, 2022

Advanced TV , at its simplest, is an umbrella term that refers to the marriage of television and technology, which allows for more precise and sophisticated targeting, measurement, and tracking. Programmatic TV refers to purchasing and placing ads in TV content in an automated and data-driven manner, often by using a DSP.

Advertising 82

Advertising Viewability Demand Side Platform Video Ads 82

Martech

OCTOBER 18, 2021

Last week, David Raab of the CDP Institute emphasized that CDPs are a specific kind of technology built for specific purposes. With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. Privacy laws in Europe and in some U.S.

GDPR 108

GDPR MarTech Marketing Conversion 108

Digiday

OCTOBER 4, 2022

E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. Shopify earned a nomination for Best E-Commerce Technology. Slate allows brands to ensure their social content is on-brand and consistent across all channels and creators.

Viewability 68

Viewability Healthcare A/B Testing Food 68

Basis

APRIL 24, 2023

YoY in 2023, faster than any other channel. It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). appeared first on Basis Technologies.

Advertising 52

Advertising Demand Side Platform Pop-Up Audience 52

Basis

MARCH 7, 2023

Digital out-of-home (DOOH) advertising takes everything great about OOH and adds the benefits inherent to digital technology—namely, the ability to target, track, optimize, refine, and measure the results of OOH ads. And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth.

Advertising 79

Advertising Pop-Up Impressions Demand Side Platform 79

InMobi

OCTOBER 16, 2020

In this latest edition of our podcast series Mobile Insights with InMobi , Navin Madhavan, VP, Growth Platforms at InMobi talks about the current state of growth marketing, top trends in growth marketing in North America and APAC, how small businesses can get ahead, and what the future holds for growth marketers. Be sure to tune in today !

Marketing 52

Marketing Education Communications Advertising 52

VideoWeek

MARCH 17, 2023

Similar measures have recently been introduced in the EU, US and Canada, while a US senate bill stands to give the government powers to ban foreign technology deemed a risk to national security. Channel 4 Adds Xandr’s Invest DSP Channel 4 has added Xandr to its suite of demand-side platforms (DSP), the UK broadcaster announced on Thursday.

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

InMobi

JULY 8, 2021

With ATT, all mobile apps that collect and share device-level information are required to display a set prompt that asks end users if their IDFA (Apple’s identifier for advertisers) can be collected and shared. By June 22, 2021, around 70% of all Apple mobile devices were running on iOS 14.5 Prior to iOS 14.5, or higher versions.

Demand Side Platform 52

Demand Side Platform Click Through Rate Brand Lift Machine Learning 52

VideoWeek

JULY 8, 2022

Azerion acquired the French and German subsidiaries of mobile ad tech firm Madvertise this week. GfK said the deal combines “NielsenIQ’s cloud-based Connect platform and omnichannel measurement technologies and GfK’s recently launched gfknewron platform,” to provide a comprehensive view of consumer spending through a total store read.

Ad Tech 98

Ad Tech eCommerce Media Agency 98

InMobi

AUGUST 11, 2021

How Mobile Upended Telco Network Infrastructure Needs – And Business Models In the beginning, the primary – often the sole – purpose of telcos was to facilitate landline phone calls. But then mobile entered onto the scene. One route has been to acquire media outlets and channels. have taken this route.

Manufacturing 52

Manufacturing Communications Finance Media 52

VideoWeek

JANUARY 20, 2023

Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. percent of gross media spend across channels that are measured by Origin. The deal grants the DSP access to Upwave’s measurement capabilities, analytics dashboards and audience verification tools.

Ad Tech 98

Ad Tech Media Cookies Audience 98

VideoWeek

DECEMBER 8, 2023

It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. Yahoo Introduces AI Planning Tools to DSP Yahoo Advertising has launched Yahoo Blueprint, an AI suite within the Yahoo DSP that analyses users’ log-in data to inform planning decisions. Read on VideoWeek.

Video Ads 52

Video Ads Media Ad Tech Agency 52

Basis

OCTOBER 7, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. That’s more time than US adults will spend on social media networks or watching video on their mobile devices!

Media 52

Media Click Through Rate Banner Native Advertising 52

Unruly

MARCH 14, 2023

Having worked closely together already, we know Unruly brings our clients valuable inventory across multiple channels, including CTV, as well as mobile and web for video and display,” said Phelan Pullen, SVP, Programmatic, Mediahub.

Demand Side Platform 52

Demand Side Platform Agency Affiliates Media 52

Clearcode

SEPTEMBER 20, 2023

The DSP market exclusively was valued at $20.77 It’s important to note that this estimation does not account for the potential growth fueled by new players aiming to enter the DSP advertising arena. The Key Functionalities of a DSP The Key Advantages of a DSP Key DSP Market Drivers Should Companies Build, Rent or Buy a DSP?

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

VideoWeek

MAY 19, 2023

Yahoo Enlists Samba TV for Targeting and Measurement Yahoo has partnered with ad tech firm Samba TV, providing targeting and measurement services on the Yahoo DSP in the UK and Canada. Hawk Announces Attention Measurement Partners Cross-channel DSP Hawk has announced a string of attention measurement partnerships.

Cookies 52

Cookies Non-Profit Media Agency 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

Digiday

NOVEMBER 27, 2022

Instead, they can test out retail concepts or build showrooms in the metaverse that will be accessible through virtually reality devices or any online mobile and desktop devices. These retail products are examples of how brands can connect consumers with their current Web2 experience on mobile devices and commerce, but in a Web3 environment.

Media 68

Media Retail Education Marketing 68

Smart-Hub

DECEMBER 10, 2021

But over the years, video advertising trends have evolved from just television broadcasts to other digital channels, which have given rise to digital video advertising trends. It has become even easier to create more sophisticated and engaging video advertisement content for digital technologies such as CTV and mobile.

Advertising 52

Advertising Video Ads Ad Server Communications 52

Adtelligent

JUNE 9, 2021

Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software. Demand Side Platform (DSP) makes the advertiser’s life easier. Both SSP and DSP platforms clients can be set up separately or jointly. How does Adblock Bypass work.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

SpotX

JUNE 9, 2021

For example, streaming platforms that previously made their inventory available through desktop and mobile apps have now shifted to the popular format of CTV. So haben beispielsweise Streaming-Plattformen, die ihr Inventar zuvor über Desktop- und mobile Apps zur Verfügung gestellt haben, nun auf das beliebte Format CTV umgestellt.

Marketing 52

Marketing Manufacturing Header Bidding Audience 52