Martech

AUGUST 24, 2022

July ‘s HubSpot releases include new ways to track spending, collaborate, manage cookies, leverage Conversational Intelligence and more. Your team may need to complete clean-up work on past campaigns to use this field for historical reporting. Few managers have time to join or listen to all of their team’s calls.

Cookies 96

Cookies Banner ROI Conversion 96

Martech

MARCH 27, 2023

Easier social media publishing and email replies on mobile (beta) Using the new HubSpot mobile app features, your team will be better equipped to create and correct social media posts on the go. This ensures the emails are timely, tracked and all team members on all devices can see the latest conversation and context for the record.

SEO 94

SEO A/B Testing Media MarTech 94

Martech Series

SEPTEMBER 22, 2022

Available on a free starter plan, disguise Cloud is built to enable end-to-end remote collaboration across any M&E production. Whether it’s for simple video playback or a complex project with 3D files, disguise Cloud will make collaboration easy by seamlessly connecting remote clients to technical operators and directors on set.

Entertainment 82

Entertainment Media MarTech Communications 82

Martech Series

FEBRUARY 21, 2023

LotusFlare , the provider of a cloud-native digital commerce and monetization service for communications and media service providers, announced it has partnered with A1 Group (A1 TAG), a European provider of digital services and communication solutions, to launch re:do, a new stand-alone digital network service brand.

Communications 75

Communications MarTech Media Marketing 75

Martech Series

MARCH 7, 2023

The collaboration aims to provide businesses with more comprehensive data on Amazon Ads traffic and improve their ability to make data-driven decisions. With the collaboration between Cognition Digital and Orbee, customers will be able to gain a better understanding of their Amazon Ads traffic and improve their advertising strategies.

MarTech 88

MarTech Marketing Media Advertising 88

Martech

JANUARY 5, 2024

AI technologies can optimize asset ingestion, automating tasks such as tagging, categorizing and describing digital assets, saving time and money. With AI-based auto-tagging features, the DAM solution applies relevant metadata and keywords to individual assets based on image scanning and facial recognition, realizing substantial time savings.

MarTech 111

MarTech ROI Marketing Audience 111

Martech

APRIL 4, 2024

Consider OpenAI, which makes money through licensing its products and services, subscriptions, partnerships, collaborations and investments. Emplifi added 10 AI-powered solutions to help social media marketing and customer care teams increase efficiency and create more productive workflows.

MarTech 64

MarTech SEO Machine Learning Impressions 64

Martech

DECEMBER 17, 2021

Read next: What is Scrum, the project management framework agile teams rely on? Wrike said it is also adding more machine-driven actions like automated @ mention suggestions and assignment tagging in order to reduce human error. Anything else? If there’s a theme to this release, it’s all about the machines.

Machine Learning 101

Machine Learning Communications Marketing MarTech 101

Martech Series

JANUARY 18, 2023

These new updates are designed to enhance productivity and collaboration across teams within an organization. Highlights in this product release include: New Workspace Experience Streamlines Workflows and Insight Sharing Across Teams. Having access to direct customer feedback enables organizations to remain agile”.

Machine Learning 85

Machine Learning Audience Healthcare MarTech 85

Martech

JUNE 17, 2022

When categorizing your tools this way, there are two challenges you want to be sure to account for: Make sure you have a way to tag some technologies under multiple customer journey stages. Data and analytics tools, as well as internal workflow and collaboration tools, would fall into these categories.

MarTech 120

MarTech Conversion Rate Display Advertising SEO 120

PrograMetrix

OCTOBER 6, 2021

Your marketing team is leveraging intent data to target high value and in-market accounts for your products and services. To start, you need to generate conversion tracking tags from each advertising platform you are using. A unique tool that our team leverages for our B2B clients is Bombora’s ‘Visitor Insights’ tracking tag.

Advertising 52

Advertising Conversion Impressions Click Through Rate 52

Martech Series

SEPTEMBER 29, 2022

Jeli transforms company failures into learning opportunities by surfacing actionable insights across engineering teams and business units during incident analysis. Its approach to building resilient teams and systems, coupled with actionable recommendations, makes Jeli uniquely positioned to help companies better prepare for future incidents.

Communications 84

Communications MarTech Conversion Marketing 84

Martech

OCTOBER 28, 2021

Agile marketing for teams: A free guide. A lot of marketers have seen their companies trying to embrace agile marketing, but many struggle with how to apply it in a way that adds value to team members. The team should have a shared purpose. Inventory third-party tags and choose first-party data replacements. Why we care.

A/B Testing 103

A/B Testing Electronics GDPR MarTech 103

Martech Series

JUNE 14, 2022

The new CUI Designator Label capability supports NC Protect’s existing ability to automate the identification and classification of CUI material stored and collaborated on across Microsoft 365 applications and SharePoint on-premises. The dynamic labelling capability can easily be extended to other government regulations and requirements.

A/B Testing 88

A/B Testing MarTech Marketing 88

Media Math

SEPTEMBER 12, 2022

We collaborate with our partnerships and ecosystems teams to enhance our privacy-first position by building partnerships with partners such as SOURCEPOINT to provide clients with “ greater visibility into the quality of their media buys using commitment to privacy as a new metric. ” . Read More : IAB Tech Labs work on PETS .

Advertising 73

Advertising Media 73

Martech Series

SEPTEMBER 15, 2022

Today, Ironclad announced enhancements to Ironclad Smart Import, an AI-powered contract migration tool that uses optical character recognition (OCR) to scan, index, tag, and store contract data at scale. Understand contracts with enhanced AI functionality in Ironclad Repository.

Entertainment 88

Entertainment MarTech Marketing 88

Martech

AUGUST 12, 2021

RSG Council members agreed that one of the first things any content supply chain business case should support is an enterprise taxonomy with rich tagging. One council member deploys a “Collaboration DAM” for not-yet-approved asset management. An Omnichannel Future. Read next: Real Story on MarTech: The new stack.

MarTech 115

MarTech Marketing Communications Agency 115

Martech Series

AUGUST 16, 2022

“Supply chain challenges and chip shortages, compounded by inflation, continue to impact many of our client verticals but our team has proven to thrive under this downward pressure, reacting by innovating and refining our solutions and services,” said Ansira President and Chief Revenue Officer Andy Arnold.

Impressions 87

Impressions MarTech Retail Marketing 87

Martech

JANUARY 3, 2023

From there, the media team extended the reach of these seeds by modeling them out as lookalike audiences. Streamlined, centralized curation and activation of first-party audiences is an operational necessity for CPGs having numerous brands spread across various marketing teams. Considerations.

ROI 93

ROI Control Group Audience Cookies 93

Martech Series

FEBRUARY 22, 2023

The data.world AI Lab brings together customers, partners, and academics to collaborate on using the latest AI technologies to improve data team productivity through data catalog integrations. data.world , the enterprise data catalog for the modern data stack, launched the data.world AI Lab, a first for the data catalog industry.

Real Estate 65

Real Estate MarTech Marketing 65

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. As with digital asset management (DAM) systems , these assets can typically be tagged and metadata can be added. Communications and collaboration tools. Click here to download!

Marketing 96

Marketing Communications Education Machine Learning 96

Martech

JUNE 10, 2022

In addition to the big-picture benefits of bringing Enterprise features to Pro levels, these particular features help HubSot users close more deals in less time, improve their sales process more efficiently, spend less time on data entry, and ramp up new team members faster. Collaboration improvements inside Marketing Hub tools.

Conversion 87

Conversion Media Marketing Communications 87

AdvertiseMint

JANUARY 21, 2024

See it as a smart helper doing the hard stuff for you – like emails, posts, ad management, lead tagging, workflows, and more. It also makes marketing teams more productive and impactful. Let’s quickly cover what makes each one stand out: All-in-One Tools These tools do it all for teams with diverse marketing needs.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Lemonads

JUNE 6, 2021

The competitions or giveaways can include some call to action like tag 3 friends that like the post or follow the IG account. Like this post, tag this post for 3 friends to comment. Product Collaborations Product and brand collaborations are very in fashion a while ago and they have great success. Smeg and Dolce Gabbana.

Marketing 52

Marketing Affiliates Fashion Audience 52

YieldBird

JUNE 27, 2023

If the visibility falls below this threshold, collaborating with any platform may prove to be ineffective. How responsive is their customer support team? Look for an SSP that provides a simple implementation process, eliminating the need to hire a dedicated development team. Support What kind of support range will you require?

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

YieldBird

JUNE 27, 2023

If the visibility falls below this threshold, collaborating with any platform may prove to be ineffective. How responsive is their customer support team? Look for an SSP that provides a simple implementation process, eliminating the need to hire a dedicated development team. Support What kind of support range will you require?

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

Martech Series

NOVEMBER 18, 2022

Once the piece is ready, a team’s content marketers have to do the next part of the job. So, let’s look at some numbers now: Drift and Marketing Artificial Intelligence, polled 400 marketers, and 46% of them reported that their marketing team is working to simultaneously boost sales and reduce expenses.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

VideoWeek

OCTOBER 13, 2023

Scope3 said the investment will be used to expand its global team, expand its data and measurement capabilities, and accelerate the development of its collaborative sustainability platform (CSP). “At The tool will become generally available in Google Ads in early 2024. The offer is available to all advertisers at no additional cost.

Retail 97

Retail Media Agency Ad Tech 97

Martech

MAY 24, 2022

AR apps like Fologram improve real-time collaboration between on-site project managers and construction experts by enabling virtual meetings. NFL and college football teams are already integrating VR into their regular training schedules. It helps coaches and players recreate scenarios virtually to learn from previous instances.

AutoMobile 136

AutoMobile Marketing Healthcare Manufacturing 136

AdvertiseMint

SEPTEMBER 26, 2023

Your brand gives you a platform to engage with other leaders, brands, and potential collaborators who can help grow your business and opportunities. Guest post and collaborate with reputable brands and people in your niche to expand your reach. Optimize video titles, descriptions, tags, and transcripts for maximum discoverability.

Audience 52

Audience Education Media Communications 52

Martech

MARCH 10, 2022

Determine the ABM Team, and sit down to figure it out: Cadence of team touchpoints: Weekly updates, monthly check-ins, quarterly reviews. Progression: Agree on how e-commerce audiences are operationally and philosophically tagged and moved through the buyer journey. more collaboration and fewer silos).

Marketing 104

Marketing Brand Awareness Click Through Rate Audience 104

VideoWeek

OCTOBER 1, 2022

Nielsen and Roku Team Up on Four-Screen Measurement. Mark Zuckerberg has told Meta employees the company will freeze hiring and restructure its teams, according to Bloomberg. The $65 CPM price tag, $20 million minimum spend (previously misreported as a spend cap) and lack of live sport content have left media buyers “unimpressed.”.

Agency 52

Agency Media Non-Profit Retail 52

VideoWeek

FEBRUARY 2, 2024

Previously, only approved influencers and brands could tag products in their posts. Through this collaboration, advertisers gain a deeper understanding of CTV advertising effectiveness, anchored in brand outcomes and platform-specific quality signals,” said Adelaide CEO Marc Guldimann.

Retail 52

Retail Media Cookies Agency 52

Smart-Hub

AUGUST 23, 2023

The Economist used data from their website, including floodlight tags, which allowed the creation of retargeting lists of previous users and in-market segments. Results “Raise your Arches” got massive recognition both among its audience and among creative teams.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Clearcode

SEPTEMBER 7, 2022

A green ad tag to estimate the emission in digital ad campaigns and plant a tree for every thousand impressions purchased ( Good-Loop ). A longer perspective creates a space to take well-thought actions and collaborate with other organizations such as governments. They also team up for the good of our planet. Consumer Trust.

Advertising 52

Advertising Viewability Impressions Ad Server 52

Martech

JANUARY 26, 2024

When Kraines joined Salesforce in 2019, her team had four social media managers. Now there are upwards of 20 people on her team. The team is part of the corporate marketing organization, responsible for managing social branding, creative, community management, analytics and influencer marketing, among other tasks.

Media 114

Media Conversion Marketing MarTech 114

VideoWeek

FEBRUARY 23, 2024

The Week in Tech RTL and ProSieben Combine Ad Tech Stacks in Latest Push for European Collaboration RTL Deutschland and ProSiebenSat.1 DSG owns local broadcast rights to 12 MLB teams, but their future was thrown into doubt when Amazon bought a $115 million stake in DSG last month.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52