Martech

FEBRUARY 24, 2022

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. But since these systems often come with hefty price tags, it’s important to cover all of your bases when navigating the purchase or upgrade process. Click here to download!

Marketing 113

Marketing Machine Learning ROI MarTech 113

Martech

DECEMBER 18, 2023

For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. Expanding a metadata schema is the quickest way to do this so that you can tag assets to reflect the source of their creation. Build collections, tags, and taxonomies to identify and isolate AI-influenced assets.

Marketing 111

Marketing MarTech 111

Martech Series

OCTOBER 21, 2022

Orion enhances Qlik with automated data governance and trust propagation capabilities. EIIG’s Qlik extension also delivers augmented data quality and allows users to tag all PII data assets right in Qlik apps for data privacy and regulatory compliance,” said Niu Bai, Head of Global Business Development at Orion Governance.

MarTech 81

MarTech Marketing 81

Martech Series

JUNE 6, 2022

Cloudinary Helps Atmosfy Automate UGC, Improve User Experience and Boost Audience Engagement. Cloudinary, the media experience platform for many of the world’s top brands, today announced that Atmosfy, a popular dining and hospitality app, is using Cloudinary to automate and scale its use of video-based user generated content (UGC).

MarTech 83

MarTech Media Audience Marketing 83

Martech

AUGUST 15, 2023

Naming conventions: Power DAM search functionality by providing search terms within names that do not require further tagging. Simplify automated workflow processes by providing directional text cues indicating “where” files should be stored within the DAM taxonomy. Dig deeper: Tags vs. metadata in DAM: What’s the difference?

MarTech 69

MarTech Marketing 69

Martech

FEBRUARY 28, 2022

The perspective has been this: “We have this marketing automation platform. We’re going to build a few automations and then go on to something really challenging.” That’s why companies should invest in an email marketing automation program that can recognize and act on them. Complex automations.

Marketing 124

Marketing Conversion ROI Media 124

Martech

JULY 6, 2023

Yext Content uses AI to improve automated data cleaning and content-generation workflows. The video analysis tool lets users automatically tag animals, people, objects, and brands in lengthy videos. Dig deeper: AI and marketing: What the stats show Now, on to the new products, features, integrations and enhancements.

MarTech 108

MarTech Marketing 108

Basis

JUNE 8, 2023

It’s likely this decrease has been driven by factors like the increase in hate speech and problematic content on the platform, which recently led Ben and Jerry’s to stop paid advertising on the platform ( a development that speaks to the larger problem at hand ). TV advertising is one fast-moving drama these days, no?! Taylor Swift.

Conversion 52

Conversion Cookies Advertising Audience 52

Smart-Hub

SEPTEMBER 17, 2021

At the same time, we’d like to give you a little reminder of those protocols that we are going to talk about: Video Ad Serving Template (VAST) is a video serving protocol developed by IAB. VAST uses XML Schema as a markup language and VAST Tags are the bits of code used in this language.

Ad Server 52

Ad Server Video Ads Communications Media 52

Martech Series

FEBRUARY 14, 2023

The integration also sends a variety of custom parameters for each event, enabling users to build custom reports based on tags, call duration, and whether the caller was a qualified lead. Marketers are now able to view call tracking data alongside other granular visitor events, all in Google Analytics 4 standard and custom reports.

MarTech 87

MarTech Marketing 87

Martech

AUGUST 2, 2023

Call analytics is essential for improving marketing, developing sales leads and proving ROI, according to Amber Callan, COO at Agile & Co., Automatic reviews and alerts “One of my favorite features is the automation,” said Callan. “If This made call analytics enterprise-level expensive. a small, inbound marketing agency in St.

Marketing 92

Marketing ROI MarTech Agency 92

AdvertiseMint

JANUARY 21, 2024

Marketing automation tools can take your digital marketing to the next level. In this guide, we’ll discuss 25 of the best marketing automation tools. You’ll learn: What marketing automation software do Why you need to use automation How to assess automation tools I aim to demystify marketing automation solutions.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Martech Series

FEBRUARY 13, 2023

” Integrating language capabilities into products often requires companies to perform tasks such as finding the appropriate model, collecting and tagging data, training the model, and managing it in production. The founders previously co-founded NanoRep, later sold to LogMeIn (LOGM).

eCommerce 74

eCommerce MarTech Marketing 74

Martech

OCTOBER 22, 2021

Other vendors develop and manage a proprietary database of keyword terms. To counter the lack of keyword data, SEO platform vendors are developing more “search intent”-based tools that analyze search intent and predict or recommend the most relevant content that would meet the searcher’s needs. Custom site crawls/audits.

SEO 137

SEO Marketing Machine Learning CPC 137

Martech

JUNE 15, 2023

While automation and AI can assist with metadata entry, they can’t fully replace human eyes and knowledge. A good gauge is to determine if any assets would need filler tags, like N/A , None or Other entered into that field because it’s required, and there simply aren’t any specific terms that apply. Well, not necessarily.

MarTech 96

MarTech Marketing 96

Martech

JUNE 15, 2023

This lets developers describe programming functions and have the GPTs create code to execute those functions. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. OpenAI released new versions of GPT-3.5-turbo

MarTech 72

MarTech Media Marketing 72

Digiday

APRIL 6, 2023

In addition to using the technology on the back-end to create headlines, research keywords, generate meta tags and product descriptions, Ingenio has published more than 1,000 articles around popular search queries on Horoscope.com and Astrology.com using generative AI since the beginning of 2022. “We

SEO 77

SEO Media 77

Martech

OCTOBER 28, 2021

To help out, we worked with agile expert and MarTech contributor Stacey Ackerman to develop an e-book guide so that you can lead your agile marketing team towards better agile marketing practices. Inventory third-party tags and choose first-party data replacements. If something can be automated, it will be automated.

A/B Testing 101

A/B Testing Electronics GDPR MarTech 101

Martech

DECEMBER 17, 2021

Wrike said it is also adding more machine-driven actions like automated @ mention suggestions and assignment tagging in order to reduce human error. Read next: What is Scrum, the project management framework agile teams rely on? Anything else? If there’s a theme to this release, it’s all about the machines. Why we care.

Machine Learning 99

Machine Learning Communications Marketing MarTech 99

Martech

JUNE 6, 2023

Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once. It’s straightforward to add up licensing, managed services support and development costs and then make a choice. But there is a lot more that goes into the actual migration.

MarTech 110

MarTech Communications Marketing Conversion 110

Martech

MAY 1, 2023

The second critical piece of this approach is automation. Building that content in an automated sequence has proven to drive results for our clients. Double down on early engagement to develop progressive profiling and personalized content to match to move early engagers further into the journey.

eCommerce 105

eCommerce MarTech Marketing Advertising 105

Ad Wisey

JUNE 27, 2022

Wilmington, DE – June 27, 2022 – Adwisely , an ad automation platform for e-commerce DTC brands formerly known as RetargetApp, announced that it has raised $1.5 million Seed Round led by TMT Investments with participation from Gaingels, Mana Ventures, Cabra VC, ICU Ventures, and a group of angel investors, including Wrike’s Andrew Filev.

Public Relations 52

Public Relations Healthcare eCommerce Fashion 52

Digital Turbine

APRIL 10, 2024

We had to navigate complexities like managing traffic across multiple ELBs using Akamai GTM for traffic management and automating configurations using Chef. Firstly, Kubernetes simplified infrastructure management, allowing us to focus more on development and less on maintenance tasks. However, this success came with challenges.

52

52

Martech

MAY 11, 2022

To develop a targeted SEO and content strategy, it’s important to first understand how your site performs in organic search. Search algorithms are automated. They followed targeted recommendations, optimizing meta tags and existing content to improve SEO performance. Establish a baseline for website performance.

SEO 84

SEO Food Audience Marketing 84

Martech

MARCH 10, 2022

62% say they can now develop selection criteria or finalize a vendor list — based solely on digital content. Progression: Agree on how e-commerce audiences are operationally and philosophically tagged and moved through the buyer journey. Automation. It isn’t about developing an extraordinary number of leads.

Marketing 103

Marketing Brand Awareness Click Through Rate Audience 103

Martech

FEBRUARY 18, 2022

Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies. As with digital asset management (DAM) systems , these assets can typically be tagged and metadata can be added.

Marketing 94

Marketing Communications Education Machine Learning 94

Ad Monsters

MAY 1, 2023

DSPs use the technology to determine winning bids, and the sell-side uses AI to organize and tag inventory. Even ad tech vendor Admiral integrated ChatGPT to automate visitor engagement and revenue. In ad tech, artificial intelligence is used for predictive modeling and real-time campaign optimization.

Advertising 104

Advertising Ad Tech Machine Learning Communications 104

Martech

OCTOBER 21, 2021

Call fraud prevention is another important feature, as automated dialers, fax machines and even computer programmers can hack into carrier networks to fraudulently inflate call volumes and revenue for pay-per-call services. Calls can be tracked through the system to follow conversions and other qualifying events. More unified customer view.

Machine Learning 100

Machine Learning Marketing Conversion SEO 100

VideoWeek

MARCH 10, 2023

DoubleVerify Launches Campaign Automation on Google Campaign Manager 360 DoubleVerify (DV) has made its DV Campaign Automator available on Google Campaign Manager 360. The tool automates verification, protection and reporting across desktop, mobile web, mobile app and CTV campaigns.

GDPR 52

GDPR Ad Tech Media Finance 52

Basis

DECEMBER 1, 2023

Consumers are dealing with the rising costs of borrowing money and obtaining insurance , at the same time that higher price tags for goods and services are influencing record credit card debt. Meanwhile, banks big and small are closing, often due to investment strategies that failed for reasons correlating with the pandemic.

Marketing 52

Marketing Education Finance Machine Learning 52

AdvertiseMint

SEPTEMBER 18, 2023

This allows sellers to focus more on other aspects of their business, like developing their products, marketing, and formulating strategies that can make them grow. Trust and credibility: Products Fulfilled by Amazon tag signifies trust and credibility. This simplifies their operations and scalability.

Shipping 52

Shipping Advertising Agency Marketing 52

Digiday

OCTOBER 25, 2022

The investigation has also required the use of digital ledger technology from the Trustworthy Accountability Group (TAG), dubbed Trustnet , to track payments between relevant parties. A Kroll spokesperson was unable to respond on the record to Digiday’s inquiries; TAG declined to comment. Key Findings of 2020 study.

Ad Tech 70

Ad Tech Demand Side Platform Non-Profit Viewability 70

Martech

JUNE 15, 2023

But here’s where Pega sees the revolution leading us: the continually optimizing enterprise, or, as Pega tags it, the “autonomous enterprise” — the enterprise that uses the full range of AI and automation to teach itself better processes, systems and business logic. What do they mean for marketers.

MarTech 100

MarTech Audience Shipping Marketing 100

Martech Series

NOVEMBER 18, 2022

As a result, content strategists can develop blogs, articles, and other types of content to engage and connect with users using more relevance. Based on data analysis, marketers develop social media postings that are pertinent to what customers want, such as a good or service. It has changed the way people buy products as well.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

InMobi

DECEMBER 28, 2017

InMobi’s fraud detection algorithms ensure that each view, interaction and action on a served ad is by humans and not automated traffic. Trustworthy Accountability Group (TAG) - InMobi became a member of TAG in mid 2017 and is working with an independent auditor to achieve TAG Certified Against Fraud Seal (TAG CAF).

Mobile Ads 52

Mobile Ads Impressions Education Ad network 52

Martech Series

NOVEMBER 23, 2022

By combining ‘in-game, around-the-game and away-from-the-game gaming environments’ (the official gaming environments according to IAB), iion’s immersiion platform enables developers and advertisers to scale their mobile gaming revenue with a custom-fit approach. We are excited to debut immersiion to the market.

Audience 90

Audience Advertising Rich Media Entertainment 90

Media Math

JANUARY 17, 2023

Creative vendors like Marpipe, help with multivariate testing to measure the performance of every possible combination of creative variables, which can help focus your development of creative specifically designed to maximize attention. These solutions can be implemented on your campaign in the MediaMath platform today.

Media 52

Media Viewability CPM CPA 52