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How can marketers help make customer data available automatically and fast

Martech

There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms marketers use to do their day-to-day jobs. We have already seen how marketers can leverage conversion data in top-of-funnel activities.

Marketing 110
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Scaling personalized experiences: From anonymity to insight

Martech

Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences. Strategies for effective digital asset tagging Effective content organization and management begin with a robust tagging system. Journey stage tagging.

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archTIS Announces New CUI Designator Labelling Capability for US Defense Requirements

Martech Series

NC Protect expands defense industrial market opportunity by simplifying the discovery, mandatory labelling and protection of Controlled Unclassified Information (CUI) in Microsoft applications to meet CMMC 2.0 Manually build and apply the CUI Designator Label to data at rest using watermark. and NIST requirements. archTIS, a?global

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This week’s AI-powered marketing technology releases

Martech

It provides automated analysis of metrics within the dashboard, making it easier for media agencies and brands to connect the dots within their data sets. Crossing Minds’ e-commerce data enrichment product makes products more intuitively discoverable to customers.

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How to keep your marketing automation campaigns from ruining your week

Martech

Before you insert a field into some marketing creative, make sure you have appropriate data in every record and make sure there’s a fallback such as “if the field is empty, insert ‘valued customer.’” Create a requirements document for new data. You can do that sort of thing with a customer data platform.)

Marketing 124
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Web analytics is badly broken 

Martech

It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. Now, it seems as though every massive tech company on the internet is restricting the flow of consumer data on their own devices, operating systems and platforms.

Banner 124
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[GA4] Set up Google Analytics 4 events with Tag Manager

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[link] About the Google Analytics 4 Event tag An event allows you to measure a specific interaction or occurrence on your website or app. This guide shows you how to set up recommended events and custom events on your website using Google Tag Manager. In Google Tag Manager, click Tags > New. What types of events exist?