Adweek

NOVEMBER 27, 2023

Marketers have a critical role to play in shifting demand toward greener products--so the thinking goes. But it's becoming apparent that higher-carbon status quo (cow's milk) isn't willing to give up market share to plant-based alternatives without a fight.

Marketing 225

Marketing 225

AdExchanger

APRIL 16, 2024

Yahoo is expanding its identity solutions to CTV media to make it easier for digital marketers to incorporate CTV within their digital media plans. The post Yahoo Extends Its Identity Solutions To Connected TV appeared first on AdExchanger.

Media 112

Media Marketing 112

Exchange Wire

APRIL 16, 2024

Digital Element, the global IP geolocation and audience insights leader, today (April 16th, 2024) announced that it has been selected as the winner of the “Data Solution of the Year for Marketing” award in the 5th annual Data Breakthrough Awards programme [.]

Marketing 105

Marketing Audience 105

Martech

AUGUST 31, 2023

Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. Typeface is a generative AI-powered content creation solution. The new solution is currently in private preview for BigQuery users.

A/B Testing 109

A/B Testing Marketing ROI MarTech 109

Martech

MARCH 16, 2023

Today, TransUnion announced the expansion of their TruAudience line of marketing solutions. These solutions now combine the consumer data, identity resolution, audience building and targeting capabilities of TransUnion and Neustar, which TransUnion acquired in 2021. Why we care. Data and identity.

Marketing 84

Marketing Entertainment Audience Retail 84

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations. states roll out new privacy legislation.

Marketing 93

Marketing Cookies Banner Conversion 93

Martech

APRIL 25, 2024

What do you do if the vendor of one of your martech solutions gets bought? The most important thing is to understand why you are using the solution in the first place. The combined company typically promises quick synergies,” said veteran marketing technologist Steve Petersen. Know what you need and why. Contractual obligations.

MarTech 98

MarTech Marketing 98

Chief Martech

MAY 3, 2022

I’m delighted to finally share with you the 2022 marketing technology landscape , a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors). Just as every other aspect of marketing and martech is evolving, so too should the martech landscape. It’s #MartechDay!

Marketing 145

Marketing MarTech 145

Ad Monsters

APRIL 23, 2024

Last week, Yahoo introduced two innovative CTV solutions to enhance advertisers’ experience in CTV. But before diving into that, let’s explore how Yahoo’s Identity Solutions are expanding into CTV. Since chatting with Elizabeth Herbst-Brady in October, everyone has been talking about Yahoo’s DSP nonstop.

Advertising 105

Advertising A/B Testing Conversion Audience 105

Adweek

JANUARY 18, 2024

A bevy of alternative identifiers has flooded the market in recent years, promising to usher the advertising industry into a new paradigm once Google Chrome deprecates third-party cookies at the end of 2024.

Cookies 272

Cookies Marketing Advertising Ad Tech 272

Martech

SEPTEMBER 26, 2023

The solution will allow users to create web forms using pre-built templates, customizable fields and third-party integrations as well as workflow automation to increase the efficiency of form development. This is a solution that could make life easier for smaller and even one-person marketing teams. Image: SurveyMonkey.

MarTech 111

MarTech Audience Marketing 111

Marketing Dive

NOVEMBER 3, 2022

The company coins itself as the only broad-based listing service in the multifamily industry to offer marketing solutions for the social media app.

Real Estate 99

Real Estate Marketing Media 99

Martech

DECEMBER 1, 2021

Believe it or not, but sometimes marketing technology management requires a practitioner to serve another department. One main reason is when other teams piggyback off one of marketing’s services. However, what happens if a department uses a service that marketing owns but plans to churn? What is and isn’t marketing tech

Marketing 100

Marketing MarTech Finance Communications 100

Chief Martech

MAY 2, 2023

Today during our virtual Best of Breed Marketing Summit — you can still catch sessions on demand for this next week — Frans Riemersma and I released the 2023 edition of the marketing technology landscape. It now contains 11,038 solutions — an 11% increase from the 9,932 we charted last year. Happy #MartechDay to you!

Marketing 88

Marketing MarTech 88

AdExchanger

JUNE 1, 2022

In order to gain access to performance advertising budgets (and prove out the power of publisher first-party data), Vox Media is relaunching Group Nine’s G9 Direct performance marketing solution under the new name VM Connect.

Media 122

Media Marketing Advertising eCommerce 122

Martech Series

JANUARY 9, 2023

.’ Pickcel , a name synonymous with digital signage solutions worldwide, has brought utility and experience across several industries over the years. With technology that transcends sectors, coming up with an outcome-yielding retail solution was more of an innovation than a challenge. million Pre-Series A Funding.

Marketing 91

Marketing Pop-Up Retail MarTech 91

Exchange Wire

FEBRUARY 15, 2024

Lotame, a technology company that makes customer data smarter, faster, and easier to use for digital marketers, today reinforced its commitment to enabling data collaboration with the launch of Lotame Collaborate. Available through Spherical, Lotame's comprehensive end-to-end data collaboration platform, [.]

Cookies 75

Cookies Marketing 75

Martech Series

SEPTEMBER 29, 2022

Veteran marketing leader joins executive team to support brand’s growth globally. ECI Software Solutions, a leader in cloud-based business management solutions, announced that it has named former Blue Prism and Infor executive Chip Coyle as chief marketing officer.

Marketing 93

Marketing MarTech Communications 93

Martech Series

DECEMBER 16, 2022

Leading channel marketing solution provider and award-winning integrated full-service agency enter into strategic alliance to expand existing collaboration and deliver new unified solutions that fuel client growth and efficiency. Marketing Technology News: MarTech Interview With Alex Song, CEO and Founder at Proxima.

Advertising 96

Advertising Marketing SEO MarTech 96

Martech

JUNE 28, 2022

Marketing organizations are still doing it. Ripping out martech solutions in favor of alternatives with better features, better integration capabilities and more data centralization. And that includes mission-critical solutions like marketing automation and CRM. And the voice of marketing operations is getting louder.

MarTech 74

MarTech Marketing ROI SEO 74

Exchange Wire

OCTOBER 18, 2023

Boasting a global audience close to two billion, CTV has surged in popularity in recent years, fundamentally altering content consumption across various markets. The post CTV Advertising Measurement and Attribution: Challenges and Solutions appeared first on ExchangeWire.com.

Advertising 114

Advertising Audience Marketing 114

Digiday

APRIL 16, 2024

Laid out in pretty stark terms, VaynerMedia CEO Gary Vaynerchuk, on the first day of the Possible conference in Miami on Monday, advocated for a reconciliation of media and creative agencies to create a more common sense approach to media and marketing that many of the companies in attendance at the conference, he said, remain loath to embrace.

Media 81

Media Agency Marketing 81

Ad Tech Daily

MARCH 8, 2023

DV introduces an industry-leading viewability verification offering, letting global brands set a consistent benchmark for media quality across digital environments, including CTV New solution helps advertisers understand if ads play even after a TV is turned off NEW YORK — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital (..)

Viewability 81

Viewability Advertising Marketing Ad Tech 81

Martech

SEPTEMBER 20, 2023

Martech is flooded with solutions. We don’t need to wait for someone else to develop AI-enabled solutions to our problems. Dig deeper: Artificial Intelligence: A beginner’s guide Our case study in in-house innovation What are the fruits of embracing the notion that we can be the architects of our AI solutions?

Healthcare 113

Healthcare MarTech Education Agency 113

Martech Series

AUGUST 31, 2022

Zift Solutions , a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, has announced a $16.5 Through its ZiftONE software, Zift Solutions provides a comprehensive, modern platform that aligns channel marketing, channel sales, and channel operations.

Marketing 74

Marketing MarTech 74

Martech Series

JULY 20, 2022

Enables healthcare digital marketers to send personalized email messages that comply with HIPAA regulations. Paubox announced an enhanced version of its HIPAA compliant email marketing solution for healthcare providers. According to Paubox research, only 24% of healthcare providers leverage email in their marketing campaigns.

Healthcare 95

Healthcare Marketing Communications MarTech 95

Martech Series

OCTOBER 31, 2022

These new capabilities complement the platform’s modern, high conversion website solution, allowing property management companies that use the ResMan platform to increase lead-to-lease conversion and reduce marketing spend while offering renters the most seamless and engaging rental experience.

Marketing 84

Marketing Conversion MarTech 84

Martech Series

OCTOBER 18, 2022

Fingerpaint Group announced the launch of Elevalt, an optimized omnichannel solution that was perfected over the past 6 years and features its 4Ps proprietary algorithms. Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy.

Pharmaceuticals 81

Pharmaceuticals Marketing Healthcare MarTech 81

Martech

JUNE 7, 2022

Wix, the website design, creation and management platform, has announced the relaunch of its solution for the hotel sector, Wix Hotels. Get the daily newsletter digital marketers rely on. The post Wix relaunches hotels solution appeared first on MarTech. What it does. Processing.Please wait.

MarTech 108

MarTech Marketing Communications 108

Martech Series

FEBRUARY 22, 2023

By deploying Cisco® FedRAMP Authorized solutions, Calltower’s government agency and contractor customers can enable Enterprise level unified communications and collaboration for enhanced productivity while employing stronger, risk-based security featuring deeper visibility and automation.

Communications 95

Communications MarTech Agency Marketing 95

Martech Series

OCTOBER 27, 2022

Cloudbeds releases globally available and fully-managed digital marketing solution with key metasearch partners including Google Hotel Ads, Tripadvisor and Trivago, to help lodging businesses boost their online presence and maximize revenue. Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial.

Marketing 93

Marketing Retargeting MarTech Conversion 93

Martech Series

SEPTEMBER 23, 2022

Through this collaboration, Anteriad’s audience data will be available through the TruAudience Data Marketplace, enabling B2B advertisers to reach more in-market prospects with more relevant marketing across growth channels including connected TV, streaming audio and in-game advertising.

Audience 86

Audience Marketing Entertainment MarTech 86

Martech Series

JANUARY 3, 2023

NICE Actimize, a NICE business, has been ranked by global advisory and consulting firm Quadrant Knowledge Solutions as the overall Leader in its recently released report titled “SPARK Matrix : Watchlist and Sanctions Monitoring Solutions 2022.” Delivering a consolidated entity profile and comprehensive entity risk score.”.

MarTech 87

MarTech Marketing 87

Basis

NOVEMBER 8, 2023

The success of any identity solution is heavily dependent on scale, and so partnering with an independent owner of a solution with the most scale—or, better yet, partnering with multiple—is likely to be the best option when the dust settles. What do these burgeoning identity solutions look like? What's replacing cookies?

Cookies 77

Cookies GDPR Audience Media 77

Martech Series

JUNE 16, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84