How to craft killer CTAs that convert B2B prospects
Martech
FEBRUARY 20, 2024
The ultimate goal (meeting, demo, purchase) remains the same, but you add a gentler step beforehand. Fit even the tightest schedule. Notice how these CTAs: Propose specific dates and times, which removes the guesswork and makes scheduling easy for the prospect. Yet, a truly good CTA isn’t just about personalization.
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