Martech

SEPTEMBER 29, 2023

One new approach, from Propensity , applies the intent concept to Account Based Marketing, where intent data signals can be added to your target account records. Easy video edits: As video continues to grow as a key tool in B2B communications, we all find ourselves editing like mad — and going mad in the process.

Marketing 91

Marketing eCommerce Pop-Up Communications 91

Smart-Hub

OCTOBER 5, 2022

When our partners migrated from SmartHub v1 to SmartHub v2 (April-July 2022), their average ad revenue growth was 102.65%, and their average daily revenue growth was 98.45%. In the meantime, we’ll tell you which ad formats are the hottest this year. In-Stream Video Ads: small video ads up to 30 seconds long.

Banner 40

Banner Advertising Video Ads Rich Media 40

Martech Series

JULY 5, 2022

Looking for some ways to optimize your ad spend? Being CEO at Postclick has been a rewarding experience. In my current role as CEO, my mission is to ensure the Postclick team has the resources needed to thrive, make new connections, and continue to deliver the most innovative platform to marketers everywhere.

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Digiday

JULY 18, 2022

The job of the CMO is ever-changing — seemingly getting more difficult in scope with fewer resources as CFOs continue to squeeze marketing budgets all the while dealing with a short tenure in the position. Talk to me about the future of shopping or “shoppifying” digital video. Both video and e-commerce are exploding.

Marketing 76

Marketing Machine Learning Education Retail 76

Martech

MAY 13, 2022

By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist. Display ads in apps manifest as image ads (e.g., Mobile access to the web is ubiquitous.

Marketing 120

Marketing Banner Retail Geo targeting 120

AdvertiseMint

JANUARY 29, 2024

Although starting a Facebook ad agency sounds complex, you can get it right by following the steps in this blog post. This beginner’s guide will discuss the easy-to-follow steps to start a Facebook ads agency and the benefits of starting one. Identify a specific niche or industry you want to run Facebook ads in.

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Digiday

APRIL 24, 2023

As brands increasingly look to reach gamers in their natural habitat, stakeholders in the gaming advertising world are coalescing into two camps: those porting programmatic adtech into games via intrinsic in-game ads , and those integrating brands into more immersive gaming experiences. So I think there’s actually room for both.”

Advertising 67

Advertising Education Video Ads Agency 67

Martech

JANUARY 3, 2022

She added, “These moves are setting the tone for what is going to be market standard, and they’re forcing market professionals to adapt and rethink how they work.”. She added, “It’s important not to be frustrated about the restrictions that might be imposed on marketers.”. 3 ways marketers can build trust with data ethics.

Marketing 139

Marketing MarTech GDPR Healthcare 139

Digiday

NOVEMBER 16, 2022

We expect $40 million of benefit in Q4 along with an additional $10 million in reduced expenses tied to the temporary actions in the fourth quarter,” he added. This was primarily due to a decrease in subscription acquisition costs, agency fees and ad cost reductions, he said. In its earnings call on Nov.

Finance 65

Finance Media Marketing Audience 65

AdvertiseMint

NOVEMBER 7, 2023

Twitch is a live streaming platform that is primarily known for video game streaming, where content creators can broadcast their gameplay live to viewers around the world. Whether you’re into video games, talk shows, or music, Twitch has it all. Twitch, much like YouTube, thrives on live content, primarily video games.

Affiliates 40

Affiliates Audience Banner 40

Digiday

FEBRUARY 14, 2023

Snapchat ultimately denied the digital media company’s request to launch new channels focused on text-based slides due to a shift in prioritizing video programming and, in effect, was no longer accepting pitches for additional Discover channels from publishers. The shows were being viewed by no one.

Media 90

Media Audience Healthcare Advertising 90

Martech Series

NOVEMBER 9, 2022

In a fast-paced industry where every second counts, giving staff an easy to use, mobile-first solution that facilitates real-time, enterprise-wide collaboration is a game changer,” said Bob Napierala, VP of Human Resources, Resort World Las Vegas. Beekeeper also added Craig Bumpus to the Board of Directors.

Manufacturing 75

Manufacturing MarTech Marketing Retail 75

Digital Turbine

JULY 13, 2022

Available in the video, display, and playable formats, our expansive demand is mediated fairly and transparently with DT FairBid, our next-gen mediation platform. End-users enjoy the choice and value of completing curated offers from DT partners in exchange for virtual rewards that increase app engagement and retention.

Conversion Rate 98

Conversion Rate Agency Mobile Ads Ad network 98

Ad Monsters

MARCH 8, 2024

The challenges women face in ad tech are universal, transcending specific roles or tenure in the industry. The future of ad tech is intertwined with the pursuit of diversity, as having manifold perspectives is essential for propelling this innovative industry to new heights. Sivan Tafla , CEO, Oraki.

Ad Tech 128

Ad Tech Marketing Electronics Advertising 128

Martech

MAY 8, 2023

Generative AI generates texts (or images, or even videos). At least by 2017, AI was being used to create, not just personalized but individualized video content — generated when the user clicks on play, so fast that it appears to be streaming from an existing video library. Salt is added to food to make it taste better.

Machine Learning 105

Machine Learning Food MarTech Conversion 105

Monetize More

MAY 17, 2022

Increasingly, over the past few years, the answer has been to utilize the playable ad format. . Typically we think of playable ads as being relevant only to mobile games. I remember always being shown a playable ad featuring racing (below), produced by automotive oil brand Valvoline. What are Playable Ads?

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Banner Mobile Ads Conversion Affiliates 52

Smart-Hub

OCTOBER 24, 2022

This same statement remains true for ad tech as well, as it rolls with the world and begins to follow new currents. Automation saves time and resources to channel into further business development. For example, automated bid assignment allows automatic bidding for keywords and ad groups. Automating everything and anything.

Advertising 40

Advertising Cookies Banner Machine Learning 40

AdvertiseMint

JUNE 15, 2023

Make a Meta Ads Manager account. If you plan to advertise, an Ads Manager account can help you promote your business. Meta Pixel helps you reach more people with your ads. So, even with 20,000 followers who are not interested in what you sell, your ads won’t be successful. Set up the Meta Pixel.

Marketing 59

Marketing A/B Testing Audience Retargeting 59

Monetize More

MAY 31, 2023

One of the most effective ways to do this is by using high RPM ad networks. And which high RPM ad networks are the best for you? Revenue per 1000 impressions, or RPM , is a metric used by ad networks to measure the revenue generated by ads per thousand impressions. But what exactly is RPM? Why should you use it?

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Ad network Click Through Rate CPM Impressions 52

VideoWeek

JUNE 24, 2022

In this week’s Week in Review: Google and NBCU are rumoured as the front runners to build Netflix with ads, Magnite partners with LG for ACR data, and Paramount+ lands in the UK. Google and NBCU Reportedly Competing to Build Netflix’s Ad Business. Top Stories. Magnite and LG Partner on Planning, Activation and Analytics.

Ad Tech 98

Ad Tech Agency Media Audience 98

Martech

NOVEMBER 24, 2021

Large online vendors have the resources to understand and deliver data privacy. It could be that e-mail offering a 10-percent discount, a free service or a reward. Likely [use] more video and distributed experiences and tools.” “Be A private affair. Smaller outfits? Not so much. “We This needs to happen online.”.

Conversion 105

Conversion GDPR Retargeting Banner 105

Basis

JUNE 24, 2022

How travel marketers can respond: Address traveler concerns head on by offering flexible booking and emphasizing this in your ad messaging. The largest lift came in membership through credit cards that offer travel rewards, indicating that loyalty program subscribers were content to simply accrue points they could use in the future.

Marketing 79

Marketing Retargeting Affiliates Finance 79

Martech Series

DECEMBER 23, 2022

What’s even more intriguing is that a few companies have generated interest because of some very creative Christmas ad campaigns that they have run. Holiday Spirit should be added to the page. People can practically mesmerize their taste buds using their imagination when seeing this ad.

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

AdvertiseMint

AUGUST 22, 2023

It takes some work to attract marketing qualified leads , but the rewards are worth it. Your content, ads, and messaging will appeal to them. But don’t spam people with ads; build genuine relationships and offer value. Content like blog posts, videos, and guides work great. Imagine their daily life and needs.

A/B Testing 52

A/B Testing Education Audience Conversion 52

Lemonads

MAY 22, 2021

And, there is no set amount of involvement that advertisers need to have, so they can simply develop a program and reap the rewards later on. In other words, this agreement contains everything you need to know about the target audience, location, type of ad allowed, and other details.

Affiliates 52

Affiliates Advertising Marketing Banner 52

Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. To that end, GroupM agency Essence in the U.K.

Agency 53

Agency Media Click Through Rate Retail 53

Digiday

JULY 20, 2022

Reward engagement, but don’t over-praise. Those are the types of things that we think add value over time, and build that long-lasting relationship,” she said, adding that registered users, on average, view five times more pages per user than non-registered readers. Of that, only 21.4% Kayleigh Barber. What we’ve heard.

Media 68

Media Non-Profit Conversion Rate Conversion 68

InMobi

SEPTEMBER 20, 2021

Prior to his current role as CEO, he held several different executive positions within InMobi including Chief Revenue Officer and Head of Human Resources. Archibald brings more than 20 years of experience leading teams across digital, mobile, data and ad tech. billion people in over 190 countries. She holds a B.S.

Finance 52

Finance Communications Agency Ad Tech 52

Monetize More

AUGUST 12, 2022

As an App publisher, your goal is to monetize your application and turn that passive time spent by users into a profitable resource. In this blog post, I’m going to break down 6 of the most popular In-App ad revenue models used by mobile publishers today. Learn more about in-app ads here. Rewarded Ads.

Advertising 52

Advertising Non-Profit Video Ads Impressions 52

Monetize More

AUGUST 12, 2022

As an App publisher, your goal is to monetize your application and turn that passive time spent by users into a profitable resource. In this blog post, I’m going to break down 6 of the most popular In-App ad revenue models used by mobile publishers today. Learn more about in-app ads here. Rewarded Ads.

Advertising 52

Advertising Non-Profit Video Ads Impressions 52

Monetize More

JUNE 1, 2023

Ad networks can offer a lucrative revenue stream for content creators and app developers. Understanding Ad Networks and Monetization What is an Ad Network? An ad network is a platform that connects advertisers with publishers or app developers. This can include display ads, video ads, sponsored content, and more.

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Ad network Click Through Rate A/B Testing Header Bidding 52

Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. Do You Even Need a Programmatic Ad Platform? Google ADX 2.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

AdvertiseMint

AUGUST 19, 2023

Additionally, TikTok adds a twist by letting you make short videos to showcase what you’re promoting. Affiliate marketing is a rewarding venture. They include: Promotion in video descriptions : You can include affiliate links in your video descriptions. Embed affiliate links for the products mentioned in the video.

Affiliates 52

Affiliates Marketing Audience Shipping 52

AdvertiseMint

JANUARY 18, 2024

Content comes formatted as: Blog articles and posts Ebooks and guides Webinars and videos Podcasts Infographics Quizzes and polls Email newsletters Strategic Content Drives Revenue Relevant content brings in website visitors from search engines and social referrals. The most popular SEM platform is Google Ads, where companies bid on keywords.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? SmartHub is designed to help businesses build a scalable and efficient programmatic ad marketplace. Who is SmartHub for?

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Banner Pop-Up Video Ads Ad Exchange 40

Paleo AdTech

DECEMBER 10, 2023

Omar Tawakol launches his new venture today – it’s called Rembrand (“without the T”), an AI (of course)-driven platform for virtual video product placement. Think of it as a native format for video to replace overtly interruptive last-gen experiences, particularly for creator and short-form video.

Cookies 52

Cookies Audience Data Management Platform Banner 52

Martech

JANUARY 24, 2023

In today’s world, video platforms like TikTok, Instagram and YouTube are some of the best places to create content. However, your efforts will be rewarded because the right content can spread quickly, has a fairly long shelf life and costs nothing to maintain. Dig deeper: 3 reasons I deleted your cold outreach email 3.

Media 123

Media Audience Marketing Education 123