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Influencer agency Billion Dollar Boy offers office space to creators as part of a membership program

Digiday

Influencer agency Billion Dollar Boy (BDB) is launching a creator community membership program on Thursday as it expands its consultative services and partnerships. The aim is to support the growing business needs of influencers and creators and develop brand partnerships as the sector grows.

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Advertising Association Looks to Shape UK Policy with AI Taskforce

VideoWeek

The group will bring together senior representatives from across its membership, in order to build a coordinated policy approach to the deployment of artificial intelligence in advertising. It will be co-chaired by representatives from Google and the media agency VCCP, in their capacity as Advertising Association members.

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An International Ad Agency Network for New Business

Fuel Lines

A custom-built international network available “on demand,” at a price every agency can afford. I recently had the privilege to conduct a Social Media | New Business workshop in London. The event was sponsored by thenetworkone , one of the largest network of independent advertising agencies in the world.

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Why You Need Content for Ad Agency New Business

Fuel Lines

The agencies that get their content marketing platforms in place will have a huge advantage over those that continue to push their self-promotional marketing messages which prospects will continue to block out. Agencies need to embrace the discipline of publishing as a vital part of their overall new business strategy.

Agency 279
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The WIR: Netflix Reports on Ad Growth, Sony Lines Up Paramount Bid, and Axel Springer CEO says “Don’t Fear Google, it’s Already Won”

VideoWeek

Top Stories Netflix’s Ad Tier Grew by Two Thirds in Q1, but Scale Remains an Issue Netflix said its ad membership grew by 65 percent quarter-on-quarter in Q1 this year, following two quarters of similarly high growth, as it continues to scale its ad offering. In Q1 2024, ProSieben generated €867 million in revenues, up 6 percent YoY.

Media 52
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Ad Agencies: Guides for Creative and Marketing Salaries

Fuel Lines

For agencies to grow new business, they have to attract and retain talent. It’s time for agency owners to get serious about inspiring their employees and keeping them happy. The salary and employee benefits your agency provides serve a major role in recruiting, retaining, and motivating staff. © 2012 Onward Search .

Agency 278
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How to Design and Optimize CTA Buttons That Increase Conversion Rate

Ad Rants

In this post, learn how you need to invest your time and energy in a conversion rate optimization strategy so that your business venture doesn't end up in a disaster. For example, consider saying "only 50 membership spots remaining, book now" or "50% discount ends today, act now" instead. Make Use of Contrasting Colors.