Brands Display Their Power as Sales From Licensing Deals Grow
Adweek
AUGUST 17, 2023
Indeed, the Chicago-based food manufacturer behind Slim Jim, Duncan Hines and Chef Boyardee has a history of working with brands in ways that generate. Frank's RedHot sunflower seeds. Wendy's chili--in a can. These products are just some of the many licensed items Conagra Brands introduced during the first half of 2023.
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