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Brands Display Their Power as Sales From Licensing Deals Grow

Adweek

Indeed, the Chicago-based food manufacturer behind Slim Jim, Duncan Hines and Chef Boyardee has a history of working with brands in ways that generate. Frank's RedHot sunflower seeds. Wendy's chili--in a can. These products are just some of the many licensed items Conagra Brands introduced during the first half of 2023.

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Heineken and Bodega Drop a Boring Phone to Help Gen Z Switch Off and Party

Adweek

At Milan Design Week, where the world's most innovative design is on display, one of the buzzworthy launches could be a throwback phone with basic features from the early 2000s. Produced by Nokia manufacturer Human Mobile.

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Inside Samsung’s $150M+ display ad strategy: Can it overtake Apple?

Ad Beat

It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 Where does Samsung spend its display ad bucks today? million on display advertising in the US during 2023 , of which the vast majority ($137.1 million), the Google Display Network ($2.1 We’ve looked at Samsung’s ad history.

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Breakthrough in AR Optics Means That 3D Holographic Gaming Now a Reality

Martech Series

VividQ , the pioneer of holographic display technology for AR gaming, and Dispelix , the world’s leading waveguide designer and manufacturer, have announced achieving what leading industry figures described as ‘quasi-impossible’ only two years ago.

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Front Signs Reveals Top Trends Shaping the Signage Industry in 2022

Martech Series

Looking back at 2022, Front Signs noticed that branded exterior displays topped the list of signage trends. Being the largest signage company operating in Los Angeles and US-wide, it has excelled in manufacturing custom signs with intricate designs. Businesses opted for different outdoor solutions to level up their brand awareness.

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Amazon ad services revenue up 26% to $12 billion in Q3

Martech

The segment includes: Sales of advertising services to sellers Vendors Publishers Authors Third parties through programs like sponsored ads, display ads and video advertising. Other AI announcements included Amazon’s Supply Chain, a fully automated service for sellers to efficiently transport products from manufacturers to customers.

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Exclusive: Kargo Makes CTV Moves with VIDAA Partnership in Europe

VideoWeek

Kargo this morning announced a new partnership with VIDAA, a smart TV operating system (OS), offering the ad tech firm’s video and display formats across Hisense TVs. For example, our direct-to-glass formats are more like display advertising and are more likely to pull in dollars from the digital display budget, and video is similar.