Digiday

SEPTEMBER 26, 2022

Purchasing esports teams gave us IP to therefore own, produce and manufacture innovative programming using metaverse spaces as distribution platforms.”. Purchasing esports teams gave us IP to therefore own, produce and manufacture innovative programming using metaverse spaces as distribution platforms.”. Image via Infinite Reality.

Manufacturing 70

Manufacturing Audience Marketing 70

Martech Series

AUGUST 3, 2022

A full set of features are available as part of the Lytics platform, ranging from data pipeline and profile management, to audience exploration, creation, and activation, to be deployed inside a customer’s Google Cloud environment. This increases the flexibility of server location (i.e.

Healthcare 87

Healthcare Brand Lift GDPR Finance 87

Martech

SEPTEMBER 19, 2023

Oracle has announced a long list of product innovations and enhancements within the Oracle Fusion Cloud Customer Experience platform. “They’ve become a bunch of gearheads working inside different data applications. “They’ve become a bunch of gearheads working inside different data applications.

Machine Learning 115

Machine Learning Marketing Conversion MarTech 115

Martech Series

JANUARY 12, 2023

MessageGears, the leading customer engagement platform for big consumer brands, today announced that it has acquired Swrve, the world’s premier mobile app marketing platform that helps enterprise brands deliver stunning mobile experiences for their customers. It’s an exciting day for enterprise marketers!”.

Marketing 101

Marketing Healthcare MarTech Audience 101

Martech Series

OCTOBER 7, 2022

Zappi , a leading consumer insights platform designed for creators, announced recognition from Comparably, a leading workplace culture site and corporate brand reputation platform, for its company culture. With 95% of positive reviews, Zappi was selected out of 70,000 companies across the U.S.

MarTech 91

MarTech Marketing Media 91

InMobi

DECEMBER 14, 2022

” With that being said, we are pleased to announce that for a second year in a row Business Insider has named InMobi one of the 12 hottest ad tech companies. Our success can be attributed to a few factors: our ability to adapt, innovate, and stay ahead of the curve despite the current economic downturn.

Ad Tech 52

Ad Tech Fashion Marketing 52

Clearcode

MARCH 2, 2023

At the heart of this growth are game and mobile app developers, brands and AdTech companies. What’s the most innovative thing happening in the in-game advertising industry currently? What’s the most innovative thing happening in the in-game advertising industry currently? billion between 2002 and 2027.

Advertising 52

Advertising Viewability Banner Brand Lift 52

Martech Series

JANUARY 5, 2023

CommerceIQ , the leading retail ecommerce management (REM) platform, announced a successful 2022 with exponential company growth, as well as product innovation that has strengthened its unified platform for retail ecommerce sales, operations, retail media, and digital shelf optimization. 2022 was CommerceIQ’s most important year yet.

eCommerce 90

eCommerce Retail MarTech Marketing 90

Digiday

FEBRUARY 14, 2023

They also showed heavy investment in ad tech innovations, the top-performing category by a landslide. They also showed heavy investment in ad tech innovations, the top-performing category by a landslide. One of those categories is Best Brand Film – Series for the ‘Pets Stay Free’ campaign with Motel 6.

Fashion 69

Fashion Ad Tech Pop-Up Ad Server 69

Martech

DECEMBER 20, 2023

Hosted by Louis Grenier, a self-described “moody French guy,” it features conversations with experts and innovators who share insights and tips on doing marketing differently. It includes expert interviews, mini-action plans, and insider secrets from Porterfield’s successful launches and projects.

Marketing 118

Marketing SEO Conversion MarTech 118

illumin

NOVEMBER 1, 2023

illumin was thrilled to be a part of such an amazing event with dozens of featured speakers, unique brand activations, and access to some of the industries brightest minds. Just down the street, we also participated in the Brand Innovators sessions, where we hosted a mini-Studio, showcasing the power of journey advertising.

Advertising 52

Advertising Ad Tech Marketing 52

VideoWeek

JANUARY 9, 2024

Traditionally, calculations would then be performed inside InfoSum’s data bunkers, in order to facilitate targeting or measurement insights. Brands, agencies, and media companies often have their own AI models and data science environments where they run measurement tasks. But measurement is likely to be the major use case.

Cookies 52

Cookies Media Agency Conversion 52

Martech Series

NOVEMBER 27, 2022

The company is made up of a portfolio of brands who offer products and solutions to consumers, agents, and parties interested in property across every step of their journey. ” Angus Dowie, ADvendio Sales Manager APAC, added “Domain is one of Australia’s most recognizable brands and they have a brilliant advertising offering. .”

Ad Server 93

Ad Server Ad Exchange MarTech Advertising 93

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. Next on the list are those under 18, with 20%.

Audience 90

Audience Advertising Rich Media Entertainment 90

Ad Monsters

FEBRUARY 7, 2024

She has now taken her knowledge to the American Medical Association and Jama Network as a Digital Systems Manager to help create innovative products to keep the organization competitive in the industry. We also asked them what advice they would give themselves in retrospect on their impressive careers.

Ad Tech 106

Ad Tech Media Agency Audience 106

Martech Series

JULY 20, 2022

Marketing expert Tommy Jenkins will drive company’s global brand awareness and grow market presence. Vectra AI, a leader in threat detection and response, today announced the appointment of Tommy Jenkins as Chief Marketing Officer (CMO). “This has resulted in the rapid expansion of our global operations in recent months.

Marketing 79

Marketing Brand Awareness Ad Tech MarTech 79

Digital Turbine

MAY 16, 2022

In this edition of Mobile Monday, we’re covering opportunities for brand advertising on mobile, shopping and delivery app growth over the past two years, and what mobile gamers want from their in-game ads. Big Brands and The Big Picture. So what else can brands do? Learn all about these stories in this week’s Mobile Monday!

Audience 98

Audience Advertising Conversion Agency 98

Martech

MARCH 20, 2024

Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. Dig deeper: Innovation vs. rebranding: How to choose the best change for your business 2. Work with outside experts If you’re changing the company name, work with a branding agency. Hybrid names (e.g.,

ROI 115

ROI Agency Education MarTech 115

Digiday

APRIL 9, 2023

New agencies blurring the lines between media and creative, as well as brand and performance, are increasingly specialized in the art of TikTok advertising. Rather than one brand working with a creative agency, then you’re working with a media agency — you just bundle it all in one,” said Woolsey, CEO of Gassed. “It’s

Agency 87

Agency Media CPM CPC 87

Ad Monsters

MAY 15, 2023

While celebrating the rich histories of diverse communities should be a year round commitment, AdMonsters wanted to celebrate the AAPI persons in the ad tech and digital media communities who are innovating and evolving the industry. What advice did you wish you would have received at the start of your career? Google Privacy Sandbox).

Ad Tech 98

Ad Tech Media Non-Profit Ad Ops 98

Martech Series

JUNE 3, 2022

Marketing has historically been considered as a creative and innovative profession, however, sometimes it is also weighed up as a kind of “fly-by-night” Advertising products are usually launched to boast the creator’s and his brand’s so-called honorable missions and messages. Irritation.

Marketing 88

Marketing Entertainment Conversion Advertising 88

Martech

AUGUST 3, 2022

Finding examples of campaigns that can be evaluated based upon performance metrics can be a great way to reduce the risk and anxiety around trying innovative tactics. “Imitate until you can innovate” isn’t a bad mantra and there’s no shame in copying something that has worked. It was a great question. Why I like it.

Education 122

Education Communications Audience Brand Awareness 122

Martech Series

DECEMBER 16, 2022

Ben will lead Infobip’s global marketing and growth function and is responsible for increasing the firm’s market share and brand awareness to meet its ambitious growth targets. His immediate priorities include launching Infobip’s One Communications Platform brand positioning across all audiences and channels to drive awareness.

Marketing 92

Marketing Communications Brand Awareness MarTech 92

Martech Series

AUGUST 18, 2022

Marketing Technology News: Intellifluence Hits 25,000+ Active Brands Milestone. The new Koji app improves conversions for creators by including easy-to-use scheduling and frictionless checkout, letting fans book a Cameo Live with their favorite actor, athlete, or creator from directly inside any social network.

MarTech 79

MarTech Conversion Audience Marketing 79

Martech Series

JUNE 9, 2022

In a quest to offer a top-notch customer experience (CX), consumer brands have to redefine their customer experience strategies in the post-pandemic era. What are the key challenges brands face when trying to understand CX? What actions should brands take up to understand customer experience better?

MarTech 89

MarTech Agency Marketing 89

Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand. Q: You studied in São Paulo.

eCommerce 107

eCommerce MarTech Retail Fashion 107

Paleo AdTech

DECEMBER 10, 2023

He left in 2005 and went on to found and co-found a litany of companies including MongoDB with DoubleClick co-founder Dwight Merriman, Business Insider with Henry Blodget and Gilt , among others. Officially, he is the CEO and founder of AlleyCorp , which is an investment firm based in Ryan’s long-time home town of NYC.

Ad Tech 52

Ad Tech Marketing Advertising 52

Martech Series

DECEMBER 19, 2022

TripleLift wrapped the year with the addition of Dave Clark as CEO, positioning the company for continued innovation focused on driving even greater outcomes for publishers, advertisers, and brands. Continued Innovation in Connected TV. The Native Leader. from 2021.

Native Advertising 92

Native Advertising Brand Lift Audience Ad Tech 92

Martech Series

JUNE 17, 2022

one of the leading global creative platforms for transformative brands and media companies, announced it will be bringing a multi-dimensional immersive experience to this year’s Cannes Lions festival. Includes Interactive 3D Animated Entrance Installation, Exclusive Portrait Studio and 3D Marketplace Showcase. Shutterstock, Inc.

A/B Testing 88

A/B Testing Entertainment Impressions MarTech 88

Martech Series

OCTOBER 19, 2022

CX Circle is an immersive experience that brings together the industry’s best to discuss all things customer experience (CX) and highlight winning CX strategies and innovations, from AI to digital accessibility, to personalization. Digital experience analytics provider propels the future of human digital experiences with 7 global events.

Conversion 81

Conversion eCommerce MarTech Retail 81

Martech Series

AUGUST 2, 2022

Brands that embrace Whole Brand Thinking see higher returns, faster growth and increased customer loyalty. Independent creative idea company Barkley has released its third annual State of the Whole Brand report and research study, “How to Build a Whole Brand. “Everything is theater.

Marketing 81

Marketing MarTech 81

AdvertiseMint

SEPTEMBER 9, 2023

Creative, Advertising and Marketing awards build credibility, can generate more business, provide credibility around your business along with shine a spotlight on your innovative campaigns. Consider this your inside scoop into the glitzy world of marketing honors. You’ve come to the right place! The answer is yes!

Advertising 52

Advertising Marketing Agency ROI 52

Digiday

MAY 3, 2023

Spending on retail media may offer an advantage to brands — by letting advertisers reach consumers “closer to the point of purchase,” said Debra Aho Williamson, analyst at Insider Intelligence. Buyers are shifting dollars from social into retail media with DTC brands that are growing their retail distribution, Ullah said.

Retail 65

Retail Media Food Audience 65

Martech Series

AUGUST 1, 2022

OneOf, the green Web3 company for iconic musicians, athletes and brands, announced the closing over $8M in a strategic round to accelerate the development of its environmentally sustainable NFT marketplace and support its growth in the music, sports and brands verticals.

Pop-Up 82

Pop-Up MarTech ROI Marketing 82

Digiday

JANUARY 10, 2023

During the conference and trade show, some attendees noted that the innovations not on the showroom floor were in some cases more interesting than the physical products. During the conference and trade show, some attendees noted that the innovations not on the showroom floor were in some cases more interesting than the physical products.

Electronics 72

Electronics Media Audience Marketing 72

MNTN

JUNE 2, 2022

Connected TV has forever changed the advertising landscape, giving marketers the unprecedented ability to combine TV’s brand awareness strengths with digital marketing’s performance. The conversation started with Ad Age acknowledging that CTV ads have drastically changed how quickly a brand can get a TV spot live. The Four Cs of CTV.

Education 52

Education Brand Awareness Audience Advertising 52

VideoWeek

MARCH 2, 2023

Brands and advertisers have made their disapproval clear, nearly halving the social media firm’s ad revenues as more than 500 of the company’s top advertisers flocked away from the platform. UK-based independent agency Total Media is among the buying houses bypassing Twitter, citing brand safety as its primary reason.

Media 106

Media Ad Space Agency Ad Tech 106