Martech

NOVEMBER 10, 2023

” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space. At the end of October, Omnicom, the global media, marketing and communications holding company, announced that it was adding Flywheel to its portfolio at the notable cost of $835 million. .

Retail 113

Retail Electronics Media SEO 113

Martech Series

JULY 5, 2022

TruPresence, Bridgeline’s franchise product suite, continues to bring in new opportunities including a recent win with a unique SEO reporting solution that offers individual location analytics and personalized SEO recommendations. I look forward to seeing the impact TruPresence has within the franchise SEO space.”.

SEO 90

SEO Finance MarTech Marketing 90

Martech Series

JULY 18, 2022

The company will strengthen WPP’s digital commerce capabilities in Latin America as a part of the VMLY&R COMMERCE global network. WPP announces that it is acquiring Corebiz, a leading Latin American ecommerce agency specialising in VTEX implementation, one of the largest enterprise digital commerce platforms in the region.

eCommerce 98

eCommerce Agency SEO Conversion 98

Martech Series

JANUARY 5, 2023

eZ-Xpo, the global leader in Virtual Collaborative Network, launched the World’s 1st All-in-1 AI-Hybrid Events and Virtual Expo Network with eZ-AI Advisor powered by ChatGPT and Google AI for both marketers, digital marketing agencies, and demand generation professionals every day. Matt Fok, CEO & Founder, eZ-XPO. .

SEO 80

SEO MarTech Agency Marketing 80

Martech Series

DECEMBER 6, 2022

Jeetesh will help to bring Adnami’s market-leading solution to more agencies and advertisers looking to buy high impact display and video formats. Marketing Technology News: New Study: Leading SaaS SEO Companies In The World. The team is building on a huge 2022 and carrying that momentum into 2023,” says Jeetesh. “It

Ad Tech 84

Ad Tech SEO Agency Media 84

Martech Series

DECEMBER 4, 2022

LinkDaddy continues to bring more efficiency and transparency to its suite of White Label SEO services. This is relevant to the world of SEO where trends change every season and just being sure about which ranking parameters continue to hold fast in a highly disruptive space is a constant challenge.

SEO 67

SEO MarTech Marketing Agency 67

AdvertiseMint

JANUARY 20, 2024

They collaborate to achieve marketing goals like: Higher conversion rates Lower customer acquisition costs More leads Faster sales Improved brand visibility Consultants don’t just focus on one area like SEO, PPC, or email. The digital advertising and marketing market globally is expected to hit $786.2 billion by 2026.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Martech

SEPTEMBER 15, 2023

You should do this even while you work with a content marketing agency. At MIG, we encourage our clients to continue creating blog posts while we supply a steady stream of articles that we fine-tune for SEO. Whether you’re dealing with a global recession or local setbacks, solid content marketing helps you survive. Get MarTech!

ROI 123

ROI SEO Education Entertainment 123

Digiday

MARCH 30, 2023

Despite waning interest in some pockets of the ad industry, media agencies are still continuing to invest in Web3 technologies in new ways, from client activations to data management. However, agencies say clients are eager to test and utilize Web3 tools and experiences, despite the fading hype and economic instability so far this year. “We’re

Agency 73

Agency Entertainment SEO Media 73

Ad Monsters

JANUARY 10, 2024

Brands and agency leaders will leverage this technology actively. Meanwhile, roles like SEO managers will integrate AI as a core responsibility, leveraging Generative Search Experience technology for improved search visibility and user experience, ensuring efficient and effective strategies. Fraud: Who Comes Out on Top?

Pop-Up 117

Pop-Up Machine Learning Ad Tech GDPR 117

Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. ” Steve’s ad-tech journey began in 2002 when he founded a digital media agency in Texas called Spur Interactive.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Brid.tv

DECEMBER 6, 2023

Currently, it has a global audience reach of almost 28% and is the third most popular video format. Interestingly enough, globally, online users have voiced out that they prefer low-cost AVOD to high-cost SVOD streaming platforms. Magi is Google’s attempt at implementing AI SEO-based marketing.

Cookies 89

Cookies First-Party Cookies Audience Ad Inventory 89

Digiday

APRIL 30, 2023

Although she’s been around the media agency world for many years, Kasha Cacy feels like she finally found the right agency environment that balances deep-diving data science with sound media and creative strategies, as head of media at independent agency Known. How much does speed and responsiveness play into it?

Media 70

Media Agency SEO Video Ads 70

Martech

APRIL 28, 2023

It can also be costly when outsourcing this work to an agency. Some of the tools marketers use for keyword research include Google Keyword Planner, Google Search Console, Semrush and Surfer SEO which integrate AI into the platform. Even so, keyword research is an integral part of marketing. It should never be skipped or overlooked.

Marketing 131

Marketing SEO Machine Learning Audience 131

Single Grain

APRIL 8, 2022

An SEO firm with a global presence is the ideal solution for any company that wants to target multiple countries and languages simultaneously. In this article, you’ll learn what a global SEO agency can do for your business, why you should hire one, and how you go about doing it. How to Choose a Global SEO Agency.

SEO 52

SEO Agency Audience Finance 52

Martech Series

NOVEMBER 16, 2022

That’s why we hosted DXC Assembly—to help businesses and agencies accelerate workflows.”. Marketing Technology News: The 2022 NATO Summit Utilizes Teradek Video Streaming Technology for Global Broadcasts. Product Releases.

Marketing 88

Marketing Manufacturing SEO MarTech 88

AdvertiseMint

SEPTEMBER 18, 2023

Amazon Revenue in the Last 10 Years Jeff Bezos, one of the world’s richest men, has made Amazon a global corporation worth nearly 2 trillion dollars. If you are an Amazon seller, you can contact an Amazon ad agency to take advantage of this service. Amazon SEO Services Amazon Product Photography We will get to that soon.

Machine Learning 52

Machine Learning Food Electronics Shipping 52

VideoWeek

OCTOBER 6, 2023

Roblox to Expand Advertising Network with Key Hire Roblox, an online gaming platform, is looking to open its advertising network to more brands and agencies. The company has hired Meta’s Stephanie Latham as VP of Global Partnerships to advance its ads business. Read the full story on VideoWeek.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Digiday

OCTOBER 3, 2022

As Stagwell Media Network continues to beef up its offerings by adding creative, commerce and other agencies to its roster, one of its lesser known properties is serving as an internal “influencer” agency — a model for how to build for the future of media, which is anything but media alone. Color by numbers.

Media 68

Media Agency SEO Ad Tech 68

Martech Series

NOVEMBER 15, 2022

After decades of advocating for social to have a seat at the boardroom table, it’s finally happening – social marketers are getting more agency over their work, and social media marketing has matured as a profession. Social marketers are experiencing a defining moment in history for the industry. Social Customer Care.

Media 101

Media Marketing SEO ROI 101

Martech

SEPTEMBER 14, 2021

That was the dilemma faced by Ellie von Reyn, Director of Demand Generation at SEO and content platform Conductor. TransUnion already struck deals with media agencies to power identity solutions in the past but it was lagging behind Experian in the audience addressability space.”. Our customers love our technology and our service team.

MarTech 123

MarTech Conversion Rate SEO ROI 123

Brid.tv

MARCH 9, 2023

10 Tips to Improve Video Engagement on Your Platform Focus on Video Quality Know Your Audience Optimize for Mobile Include CTA Employ Video Analytics Use an Eye-Catching Video Thumbnail SEO Optimization Keep Your Video Content Short Add Subtitles Promote Your Video Content Boost Your Content Performance With Brid.TV

Ad Ops 52

Ad Ops SEO Click Through Rate ROI 52

Martech

AUGUST 14, 2023

Taylor Bryant, CMO at agency Mythic, concurs that these factors have “accelerated” the movement, not initiated it. Michelle Taite, Global CMO at Intuit Mailchimp, echoes this sentiment, emphasizing the dynamic nature of the marketing industry.

Marketing 98

Marketing SEO Communications MarTech 98

Digiday

JULY 26, 2022

That’s the quick take on why independent agency Brainlabs acquired influencer marketing agency Fanbytes for an undisclosed amount in May. Remember that in the last few weeks (and months), WPP acquired e-commerce agency Corebiz and We Are Social acquired above-the-line agency Metta Communications in Hong Kong.

Marketing 67

Marketing Agency Media Communications 67

Lemonads

APRIL 7, 2021

Search engine optimization (SEO) is a type of digital marketing that focuses on making improvements on your site in order to achieve higher search engine rankings. With the above in mind, learning how to improve your search ranking and develop an SEO strategy takes a lot of time. Without further ado, let’s jump right in.

SEO 52

SEO Affiliates Marketing Media 52

Martech

SEPTEMBER 30, 2022

A tough market and continually changing global demands mean that brands need to get more creative and think outside the box to stand out from the 1000s of marketing communications customers receive daily. From SEO to social media, there are loads of different marketing channels that you can use to reach your target audience.

Marketing 123

Marketing SEO Audience Machine Learning 123

Digiday

APRIL 4, 2023

For the agencies and brands in this year’s Digiday Media Buying & Planning Awards, far and wide, the most critical investments of the past year have been marked by innovative ways to use data and emerging channels to propel advertising campaign success stories.

Media 68

Media Agency Machine Learning Audience 68

NewProgrammatic

JANUARY 26, 2022

While the rapid growth of the global tech industry was hindered by the pandemic, the social aspect seems to be making a long-awaited comeback in 2022. Media buyers, entrepreneurs, business owners, and agencies are all looking for insights, experience, and most importantly, networking opportunities. Affiliate World Global.

Affiliates 52

Affiliates Advertising eCommerce Retail 52

Martech

SEPTEMBER 16, 2022

SEO software like Moz Pro and Semrush provides tools for keyword research, content optimization, link building and SEO rank monitoring. Globally, the content marketing industry is projected to reach 9.6 What’s next for content marketing. billion by 2023.

Marketing 136

Marketing SEO ROI Conversion 136

Digiday

NOVEMBER 7, 2022

Court Avenue, which has its hands in agency media and creative, social, consulting and digital development, quietly got an e-commerce unit up and running behind the scenes since its founding in early 2020. Part of that was acquiring SpaceShop, a firm run by Brandy Alexander-Wimberly, who’s now Icon Commerce’s senior director of strategy. “As

Agency 69

Agency Media Retail Pharmaceuticals 69

Digiday

JUNE 19, 2022

You know times have changed when media agencies do a little soul-searching as a result of digging into what they need to do differently for their clients. Havas, meanwhile, assembled a report that it presented at ProcureCon in Europe last week that addresses how agencies and clients need to change their relationship with each other.

Media 67

Media Agency Machine Learning SEO 67

VideoWeek

MARCH 15, 2024

“This is a significant milestone for the BBC as this launch will more than double the current reach and availability of the BBC News channel in the US at a time when access to independent news and information is more important than ever,” said Tara Maitra, Chief Commercial Officer of Global Media & Streaming at BBC Studios.

Media 52

Media Agency Audience Non-Profit 52

VideoWeek

AUGUST 26, 2022

CNN and The Washington Pos t reported on Tuesday that Peiter “Mudge” Zatko, former head of security at Twitter, sent the explosive disclosure to Congress and federal agencies last month. Dr Johnny Ryan, Senior Fellow of the ICCL, is one of three class representatives aiming to stop Oracle’s “global surveillance machine.”

Brand Lift 98

Brand Lift Media Electronics Agency 98

Martech Series

JULY 11, 2022

These professionals include designers, developers, and marketers, and work as freelancers or at midsize to large agencies. Along with these solutions, we also provide complete management capabilities and business tools like CRM, marketing tools, and SEO. All of this is available to users in a secure production-ready environment.

MarTech 82

MarTech SEO eCommerce Conversion 82

Martech

JANUARY 27, 2023

million) or 4% of total annual revenue globally. million) or 5% of their total global annual revenue, plus any and all “unlawful income.” They also establish a new state agency dedicated to handling the administrative enforcement powers of CCPA and CPRA. A GDPR violator may face a fine as high as €20 million (~$21.7

GDPR 138

GDPR Marketing Pharmaceuticals Healthcare 138

Martech Series

DECEMBER 14, 2022

I’m celebrating 11 years at IZEA and it’s been an incredible journey to see the entire arc of the global creator economy evolve and rise to the stature it has today. It can even drive SEO value on longer form social platforms, which is really important when SEM costs are at an all-time high. About IZEA Worldwide, Inc.

MarTech 87

MarTech SEO Marketing Agency 87

Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. ” Steve’s ad-tech journey began in 2002 when he founded a digital media agency in Texas called Spur Interactive.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40