Martech

MAY 11, 2023

GDPR would eliminate the need for individual countries to write their own regulations — as well as requiring any company, regardless of location, that markets goods or services to EU residents to comply with the law. This will support a smooth functioning of the GDPR cooperation and dispute resolution mechanisms,” the Commission noted.

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Martech

DECEMBER 16, 2024

The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. Marketers must adopt proactive strategies as competition intensifies and the ad ecosystem becomes more complex. Dig deeper: How autonomous AI pipelines will transform marketing campaigns 2.

Marketing 122

Marketing GDPR Audience Communications 122

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Conversion Rate 115

Conversion Rate A/B Testing Conversion Click Through Rate 115

Martech

JANUARY 13, 2025

These divergent approaches to moderation, combined with escalating data privacy concerns, pose significant challenges for marketers and consumers. How can consumer demands for data privacy coexist with the realities of effective digital marketing? blocklist providers. Dig deeper: U.S.

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GDPR Machine Learning Education Media 129

Martech Series

MARCH 6, 2023

AI-integrated marketing platform recognized for maintaining the highest standards of data privacy MediaGo, a leading global AI-integrated marketing platform from Baidu’s Global Business Unit, announced it has received the General Data Protection Regulation (GDPR) validation from TrustArc Inc.

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GDPR MarTech Marketing 98

Martech Series

DECEMBER 9, 2022

Decodable , the real-time data engineering company, announced today that it has achieved GDPR compliance in accordance with AT-C 315, with criteria established by the American Institute of Certified Public Accountants. Marketing Technology News: Sendbird Awarded 2022 Regional and Global AWS Partner Award.

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GDPR MarTech Marketing 98

Martech Series

JULY 5, 2022

Spektra Systems announces its full compliance with SOC 2 Type II and GDPR, ensuring a sense of comforting security amongst employees, clients, and partners. Marketing Technology News: Forethought Announces Triage Quickstart, Enhancing AI Platform for Instant Case Automation. With this compliance status, Spektra has shown that: ?

GDPR 98

GDPR MarTech Marketing 98

Martech

JANUARY 27, 2023

Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. They cite research purporting customers demand that marketers focus on personalization and seamless omnichannel experience.

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Martech

AUGUST 23, 2024

No, that’s not something entirely new; but interventions in the tech space (impacting martech and adtech ) are becoming increasingly frequent. But wait, there’s the Digital Markets Act (DMA) too. Impact on marketers? For most marketers, this might seem to be an amusing sideshow. In Europe, at least.

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Cookies GDPR Affiliates MarTech 115

Martech

MAY 12, 2025

Reliable data underpins every successful martech strategy, giving marketers the clarity needed to make informed decisions about performance and optimization. But recent shifts driven by technological advances and tightening privacy regulations have disrupted the attribution-heavy models marketers have leaned on for over a decade.

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A/B Testing Machine Learning ROI GDPR 111

Martech

JUNE 20, 2024

My previous article, “ 3 pointers to navigate the confusing martech marketplace ,” offered essential strategies for navigating the evolving martech landscape. Staying updated with new strategies and tools is crucial for driving your martech transformation as this ecosystem grows.

MarTech 119

MarTech Machine Learning GDPR Audience 119

Martech

OCTOBER 26, 2021

Most marketers are well aware of the increase in privacy regulations over their data collection activities. These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. But they’re also causing marketing teams to shift away from strategies centered on third-party data.

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Marketing GDPR Cookies MarTech 139

Martech Series

NOVEMBER 15, 2022

Nine out of ten apps collect personal data from users without their consent, a clear violation of the European Union’s General Data Protection Regulation (GDPR) and the ePrivacy Directive. This is the result of an analysis of 250 apps in the EU apps market, conducted by privacy tech company Usercentrics.

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GDPR Finance Food MarTech 75

Martech

AUGUST 20, 2024

It falls on marketing to get that data, usually via event registrations, website forms and the like. The types of data they can provide include job titles, department, location, seniority, email addresses, phone numbers, companies to target, financial statements, sales figures, customer information, market research data and much more.

GDPR 106

GDPR Marketing MarTech Audience 106

Martech Series

FEBRUARY 19, 2023

Marketing Technology News: ZoomInfo Publishes 2022 Sustainability Report SCIP ® Cloud is a scalable private cloud for enterprises and MSPs. SCIP ® Protect is the next generation of backup and protection, combining best-in class cyber protection with a flexible per GB model.

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GDPR Healthcare Retail MarTech 98

Martech

MARCH 14, 2024

Most marketers love martech tools. As a marketer, I want to answer this question by simply saying, “We do a lot of work!” The scope of activities in a typical marketing department is huge. The first marketing automation system (Eloqua) was launched 25 years ago. However, there is a problem. Why so many tools?

MarTech 108

MarTech GDPR Marketing Media 108

Martech

NOVEMBER 14, 2024

Companies using customer journey analytics saw a 54% greater return on marketing investment than those without, the Aberdeen Group found. Another significant challenge is ensuring data privacy and compliance, particularly with regulations like GDPR and CCPA. Email: Business email address Sign me up! Processing.

Machine Learning 130

Machine Learning Click Through Rate A/B Testing Conversion Rate 130

Martech

APRIL 23, 2025

B2B marketers want solutions that deliver results, not more tools to add to their martech stack, according to a new survey. The Pipeline360 2025 State of B2B Pipeline Growth Report found 69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack. Processing.

Marketing 79

Marketing GDPR MarTech 79

Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. The postponed, but still imminent, deprecation of third-party cookies by Chrome, the concentration of big tech players, and the inadequacy of data from many channels are leading many marketers to adopt identity resolution platforms.

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Marketing GDPR Audience Cookies 117

Martech

OCTOBER 12, 2021

Consumers value their privacy, and so privacy has become a major way for marketers to build value with their customers. It’s all about trust, according to Arshdeep Sood, Marketing Solutions Engineer for consent and preference software OneTrust PreferenceChoice. But marketers across industries are also falling in line.

Marketing 120

Marketing GDPR CPA MarTech 120

Martech

OCTOBER 2, 2024

” Chris Feo, chief business officer at Experian Marketing Services, described it as a partial surprise. “There was definitely some signs of disruption,” he said, referring to management changes in particular, “but a full closing of the doors was not what the market had anticipated by any means.”

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Advertising Cookies GDPR Fashion 120

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Marketers] simply need a better, more secure environment to collaborate with potentially sensitive data sets — first-party data sets in particular.” Register and watch The MarTech Conference here.

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Marketing Cookies GDPR MarTech 134

Martech

OCTOBER 21, 2021

“Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform Alyce, at the recent MarTech conference. Click here to download!

Marketing 117

Marketing GDPR MarTech CPA 117

Martech

JULY 26, 2024

The proposed Privacy Sandbox, while marketed as a privacy-enhancing tool, likely raises barriers for competitors. This could lead to less competition and more market consolidation in the ad tech industry. “By What a time to work in marketing where no one can decide what will happen tomorrow.”

Cookies 128

Cookies Non-Profit Audience GDPR 128

Martech

APRIL 1, 2025

Dig deeper: How to transform your website into a continuous marketing powerhouse 2. Invest in ongoing website maintenance Launching a website is a significant marketing accomplishment. Review them regularly to ensure compliance with evolving regulations like GDPR and CCPA. Enable teams to iterate efficiently. Processing.

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Conversion SEO Communications Audience 128

Martech

JANUARY 3, 2022

Data privacy is arguably the most pertinent topic in marketers’ minds these days. Whether it’s GDPR, CCPA, or upcoming U.S. Adhering to data ethics laws puts marketers on the right side of the legal battle and improves customer satisfaction levels by giving them what they want. 3 ways marketers can build trust with data ethics.

Marketing 141

Marketing MarTech Healthcare GDPR 141

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Where to begin?

MarTech 124

MarTech Machine Learning Cookies Pop-Up 124

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. As with many applications on the martech stack, the power of call analytics platforms is in the data. Email: Business email address Sign me up! Processing.

Machine Learning 86

Machine Learning GDPR Conversion Healthcare 86

Martech

APRIL 12, 2022

The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. Downstream effects. That’s not necessarily the case. Unforeseen impacts.

GDPR 102

GDPR Marketing Cookies MarTech 102

Martech

JANUARY 10, 2025

You could even face fines or other legal action under laws like CAN-SPAM in the United States, Canada’s Anti-Spam Law (CASL), the EU’s General Data Protection Regulation (GDPR) and the UK’s Privacy and Electronic Communications Regulations. Is it deceptive marketing, good copywriting or CRM gone rogue? Not so much.

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Shipping Fashion Conversion Retail 133

Martech

AUGUST 23, 2023

The marketing technology revolution is the compass guiding businesses through uncharted waters. Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. The consumer moves faster than the brand.

MarTech 98

MarTech ROI Communications GDPR 98

Martech

NOVEMBER 8, 2021

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

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Entertainment Marketing Data Management Platform Demand Side Platform 116

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Marketing 127

Marketing GDPR MarTech Cookies 127

Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. In this post we’ll cover: What is privacy in marketing? Why marketers should care. Ironically, U.S.

Marketing 122

Marketing GDPR Cookies Education 122

Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.

Marketing 136

Marketing Machine Learning Healthcare GDPR 136

Martech

JUNE 3, 2025

Marketing often walks a fine line between persuasion and manipulation. But today, I see marketers using aggressive tactics masquerading as conversion-focused copy. But today, I see marketers using aggressive tactics masquerading as conversion-focused copy. Did marketers get lazy? Are you a persuasive marketer?

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Clickbait GDPR Manufacturing eCommerce 90

Martech

OCTOBER 14, 2021

Fishburne’s take: “We value your privacy” is one of those meaningless marketing phrases, like “your call is very important to us” or “we’re all in this together”, where actions speak louder than words. Because of the data insights, a call from a customer is very important to marketers. Click here to download!

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GDPR MarTech Marketing 145