Ad Monsters

FEBRUARY 13, 2024

.” To some in the industry, such as Uri Lichter , CEO at Intango, the problem is that the notion of third-party cookies is too broad. The industry needs to come together to develop a new class of cookies that help the advertising business function properly and ones that browsers don’t ban. ” It was creepy.

Cookies 52

Cookies Advertising First-Party Cookies Healthcare 52

Martech

MARCH 18, 2025

With access to third-party cookies diminishing, call data becomes more valuable for creating compliant customer databases. Data privacy compliance Call data privacy is a priority, particularly for vendors selling to healthcare and financial services businesses that must comply with regulations like HIPAA, HITECH and GDPR.

Machine Learning 86

Machine Learning GDPR Conversion Healthcare 86

Martech Series

JULY 19, 2022

Celebrus launches cross-domain continuance, which allows businesses to connect information across several owned domains using first-party cookies. Celebrus clients in banking and finance, insurance, healthcare, retail, and travel industries will benefit from this innovation. Celebrus announces the launch of Celebrus 9.6,

First-Party Cookies 98

First-Party Cookies Cookies Healthcare Finance 98

Ad Monsters

AUGUST 7, 2024

As IAB Tech Lab CEO, Anthony Katsur, often says, “Just like energy, finance, or healthcare, advertising is now a regulated industry.” As part of this trend, publishers face challenges in creating sustainable revenue growth.

Cookies 101

Cookies Healthcare Finance Audience 101

Ad Monsters

JUNE 7, 2024

Dinesen, CEO of Digiseg, delves into the privacy dilemma as cookie deprecation raises new concerns about consumer expectations. In the introduction of this series , I raised the concern that the targeting, measurement and attributions arising in the wake of cookie deprecation won’t meet the consumer’s expectations of privacy.

Cookies 105

Cookies Ad Tech AutoMobile Healthcare 105

Martech

APRIL 17, 2024

It is designed for a digital world without third-party cookies. A: Because Google is not HIPAA compliant, some of our healthcare clients have either made the move to a different healthcare HIPAA-compliant system or have added a buffer solution that makes them compliant. GA4 is fundamentally different than its predecessor.

Healthcare 122

Healthcare Conversion Cookies MarTech 122

Digital Ad Blog

MAY 26, 2025

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. Privacy Constraints The phasing out of third-party cookies, combined with increasingly stringent global privacy laws (e.g.,

Media 59

Media SEO Marketing Healthcare 59

Advendio

APRIL 14, 2025

Several factors drive this surge: First-party data advantage: With third-party cookie deprecation, advertisers seek direct access to retailer-owned shopper data. Google’s planned phase-out of third-party cookies further accelerates the shift toward first-party data.

Retail 52

Retail Ad Inventory ROI Cookies 52

Ad Monsters

SEPTEMBER 24, 2024

The Shift from Assumed to Explicit Consent The days of assumed opt-ins — think cookie banners — are over. Treat SPI Like Health Data : Sensitive Personal Information is much like healthcare data. Most of us understand that when marketing in the healthcare space, compliance with HIPAA is mandatory.

Audience 110

Audience Marketing Healthcare Demand Side Platform 110

Basis

JANUARY 11, 2024

On the one hand, technological developments like digital healthcare, personalized medicine, and artificial intelligence are reshaping how consumers take care of their health. These folks are all too familiar with the healthcare system as they navigate procedures that require more care than just a standard visit.

Pharmaceuticals 96

Pharmaceuticals Healthcare Audience Education 96

Martech

APRIL 12, 2024

Key verticals include retail/CPG; healthcare; media and entertainment; technology; financial services; automotive; and travel and hospitality. The company works with large enterprise businesses in retail, technology, media, healthcare and finance. Twilio Segment Twilio Segment serves both B2B and B2C organizations.

Machine Learning 117

Machine Learning Marketing Healthcare eCommerce 117

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie.

Cookies 120

Cookies Mobile Ads GDPR Ad Tech 120

Martech Series

NOVEMBER 7, 2022

These challenges have inspired Adello to further improve cookie-less targeting through AdCTRL , used since 2008 to serve target mobile audiences. The potential applications of this advertising tool are endless: from personalized healthcare or insurance offers to fashion or beauty recommendations to interactive sweepstakes for entertainment.

Advertising 75

Advertising Rich Media Healthcare Cookies 75

Ad Monsters

APRIL 19, 2023

For example, an ad for swimwear might appear at the end of an article about swimming, or an ad for enterprise healthcare software could run in a healthcare trade publication. It is not about developing alternative tracking methods to replace the cookie or Apple’s IDFA.

Advertising 98

Advertising Healthcare Audience Cookies 98

Martech

JANUARY 3, 2022

Think about social media online shopping, content, streaming, banking, or even healthcare. Apple has restricted third-party tracking cookies and Google is doing the same thing by 2023.”. Adhere to data ethics within our privacy landscape. Virtually all aspects of our lives revolve around data,” Debar said.

Marketing 141

Marketing MarTech Healthcare GDPR 141

Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry.

Advertising 97

Advertising Retail Pop-Up Media 97

Martech

SEPTEMBER 15, 2021

In conversations with figures from the agency world, from D2C and from healthcare, it emerges that there is not yet a consensus on how best to mobilize huge quantities of customer data to deliver personalized experiences at the right time and in the right channel. “Or the data can be fine, but sunk deep in a data lake.

MarTech 120

MarTech Healthcare Finance Cookies 120

Martech

JUNE 27, 2023

The one that I’m seeing with a lot of healthcare clients is that Google has said blatantly we are not HIPAA compliant. Third, it is more future-proof, as it is less reliant on cookies. So that’s a good reason to consider alternatives.” GA4 is a fundamentally different platform from Universal Analytics. But it isn’t perfect.

Healthcare 106

Healthcare Cookies MarTech Marketing 106

Martech

SEPTEMBER 22, 2021

Identity resolution: The platform “stitches” together customer data points, such as email addresses, phone numbers, first-party cookies and purchase data, from various channels matching them to create a single customer profile. Marketers in the highly regulated healthcare market must follow HIPAA and HITECH regulations.

Marketing 136

Marketing Machine Learning Healthcare GDPR 136

Ad Monsters

JANUARY 28, 2024

With cookie deprecation finally here, how could it not be? Everything from creating addressable audiences for pharmaceutical and healthcare companies to measuring the ad’s effectiveness will become more difficult in 2024 without consumer consent. Well, another year around the sun, and data privacy is still a hot topic in ad tech.

Pharmaceuticals 114

Pharmaceuticals Ad Tech Healthcare Audience 114

Basis

JUNE 5, 2024

Though there are currently sector-specific privacy laws, such as HIPAA for the healthcare industry and the Gramm-Leach-Bliley Act (GLBA) in financial services, the US has yet to enact a national data privacy framework that would be applicable to most businesses.

Advertising 86

Advertising Cookies GDPR Banner 86

Martech Series

OCTOBER 26, 2022

The Securities and Investment Services industry will experience the fastest growth in DX spending with a five-year CAGR of 20.6%, followed closely by Banking and Healthcare Providers with CAGRs of 19.4% Marketing Technology News: Three Tips for Marketers to Survive (and Thrive) in the Post-Cookie Era. respectively.

Manufacturing 105

Manufacturing Healthcare MarTech Cookies 105

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Martech Series

OCTOBER 26, 2022

He is an active investor, advisor, and board member of several other technology and healthcare start-ups. Marketing Technology News: Three Tips for Marketers to Survive (and Thrive) in the Post-Cookie Era. Additionally, he teaches entrepreneurship at and sits on the computer science and CVLC advisory boards at BYU.

Healthcare 98

Healthcare MarTech Conversion Cookies 98

Martech Series

OCTOBER 25, 2022

What surprised me was that the platform is feature rich, but also robust – not a common combination in this space.” – chief product officer in the healthcare & biotech industry “ Cognigy is overall one of the best solutions if not the best on the market. .” – software architect in the retail industry.

Conversion 75

Conversion Healthcare MarTech Cookies 75

Martech

OCTOBER 4, 2021

With enormous concern among advertisers and publishers that the deprecation of third-party cookies on Chrome will crush their ability to target users with relevant ads, comes an urgency to see whether FLoC is a workable alternative (as well as whether Google, despite the U.K. Why we care.

Pop-Up 111

Pop-Up Brand Awareness MarTech Healthcare 111

Basis

OCTOBER 17, 2022

Even more, the need to consolidate marketing data goes far and beyond employee satisfaction—with the deprecation of third-party cookies on the horizon, quality consolidated analytics are all the more critical. . Solving Media Complexity Through Automation. from 2021 to 2028.

Media 98

Media Marketing Healthcare Manufacturing 98

Martech

NOVEMBER 15, 2021

These vendors are on the front lines of dealing with changes to privacy regulations and technology shifts, so they are building solutions with the strength to weather a cookie-less future where users are in control of their own data. It is marketed to technology, finance, healthcare and manufacturing organization. Target customers.

Marketing 112

Marketing Machine Learning ROI Cookies 112

Single Grain

MAY 1, 2025

Labor Market Volatility : Despite job growth in sectors like healthcare and retail, the tech sector has seen significant layoffs, creating uncertainty in talent acquisition and retention. Global Economic Instability : Economic challenges in major markets like Japan and China are creating ripple effects throughout the global economy.

Marketing 52

Marketing ROI Finance Media 52

MNTN

SEPTEMBER 4, 2023

Outside of regulations over federal agencies, children, certain financial institutions, and healthcare providers, the U.S. Google’s Privacy Sandbox Updates As you’ve likely heard, Google’s cookie depreciation is moving forward. United States At this time, there is no comparable national policy in the US to the GDPR.

GDPR 52

GDPR Cookies Pop-Up Audience 52

Single Grain

APRIL 29, 2025

Privacy changes : Cookie deprecation and privacy regulations have impacted targeting capabilities across all platforms, creating opportunities for alternatives with strong first-party data Plus, there are many benefits to including Google alternatives in your paid media campaign.

Media 52

Media ROI CPC CPA 52

Lemonads

OCTOBER 30, 2020

Nutra and Healthcare Finally, the Nutra and healthcare industries have also been delivering outstanding results, albeit at a slower pace. Liquid Web cookies last 90-days, which gives affiliates a pretty long conversion window. Liquid Web Liquid Web offers a huge variety of technology services for companies and enterprises.

Affiliates 52

Affiliates Healthcare Education Electronics 52

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Paleo AdTech

DECEMBER 10, 2023

and is a Board Director for data insights company Disqo, healthcare AI firm Suki, ActionIQ, AI semantics software Persado and data infrastructure company Adverity. The latter was apparently used by MTA providers, who would acquire voluminous path data for anonymous consumers (via cookie log files, generally), sift and compare similar paths.

Cookies 52

Cookies Healthcare Media Ad Tech 52

Paleo AdTech

JANUARY 17, 2023

and is a Board Director for data insights company Disqo, healthcare AI firm Suki, ActionIQ, AI semantics software Persado and data infrastructure company Adverity. The latter was apparently used by MTA providers, who would acquire voluminous path data for anonymous consumers (via cookie log files, generally), sift and compare similar paths.

Cookies 52

Cookies Healthcare Media Ad Tech 52

Digiday

MARCH 14, 2023

Sponsored by Piwik PRO Google’s cookie isn’t the only tool on the Alphabet giant’s chopping block. However, there are still industries, like healthcare, where Google’s solution is also a no-go in the U.S. UA includes tracking codes for websites and features that can accurately measure user activity.

Marketing 68

Marketing Healthcare GDPR Cookies 68

OpenX

FEBRUARY 17, 2022

Now, with Google deprecating the third-party cookie in Chrome and with the expansion of regulatory policies aimed at protecting consumer privacy, first-party data has never been more critical as brands seek a future-proof data set to enable efficient targeting and measurement.

Advertising 40

Advertising Retail Healthcare Cookies 40