Basis

JUNE 5, 2024

Though there are currently sector-specific privacy laws, such as HIPAA for the healthcare industry and the Gramm-Leach-Bliley Act (GLBA) in financial services, the US has yet to enact a national data privacy framework that would be applicable to most businesses.

Advertising 56

Advertising Cookies GDPR Banner 56

Clearcode

APRIL 7, 2022

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution. What’s The Difference Between a CDP And a Data Clean Room?

Cookies 97

Cookies Ad Targeting Retail Audience 97

Clearcode

JANUARY 22, 2023

What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? Does Dynamic Creative Optimization Use Third-Party Cookies? A DCO tool can be used with display, social, video and audio ads. DCO is sometimes confused with other forms of ad targeting.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

VideoWeek

APRIL 26, 2024

The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. Now it says it expects to start ramping up cookie deprecation “starting early next year”. I hope business acts on these findings.”

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Clearcode

MARCH 17, 2023

Sophisticated Invalid Traffic (SIVT) — comprises more difficult traffic to detect, including advanced bots that closely mimic human traffic, hijacked devices, malware, invalid proxy traffic, and cookie manipulation techniques like cookie stuffing. The post What Are the Challenges and Opportunities of In-Game Advertising?

Advertising 52

Advertising Brand Awareness Audience Banner 52