Martech Series

JANUARY 10, 2023

Tealium , the largest independent and most trusted customer data platform (CDP), launched its fourth annual State of the CDP report, which comprised a global survey of 1,200 IT, operations, marketing, and data and analytics leaders across industries, including financial services, healthcare, retail, government, and more.

Healthcare 81

Healthcare Cookies Retail ROI 81

Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health, a division of AdTheorent Holding Company, Inc. Key benefits of AdTheorent Health Audiences: Highly customizable.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Martech

APRIL 12, 2024

Key verticals include retail/CPG; healthcare; media and entertainment; technology; financial services; automotive; and travel and hospitality. The company works with large enterprise businesses in retail, technology, media, healthcare and finance. Twilio Segment Twilio Segment serves both B2B and B2C organizations.

Machine Learning 100

Machine Learning Marketing Healthcare eCommerce 100

Basis

JANUARY 11, 2024

On the one hand, technological developments like digital healthcare, personalized medicine, and artificial intelligence are reshaping how consumers take care of their health. These folks are all too familiar with the healthcare system as they navigate procedures that require more care than just a standard visit.

Pharmaceuticals 65

Pharmaceuticals Healthcare Audience Education 65

Martech Series

NOVEMBER 7, 2022

These challenges have inspired Adello to further improve cookie-less targeting through AdCTRL , used since 2008 to serve target mobile audiences. The potential applications of this advertising tool are endless: from personalized healthcare or insurance offers to fashion or beauty recommendations to interactive sweepstakes for entertainment.

Advertising 63

Advertising Rich Media Healthcare Cookies 63

Ad Monsters

APRIL 19, 2023

For example, an ad for swimwear might appear at the end of an article about swimming, or an ad for enterprise healthcare software could run in a healthcare trade publication. It is not about developing alternative tracking methods to replace the cookie or Apple’s IDFA.

Advertising 83

Advertising Healthcare Audience Cookies 83

Martech

JUNE 27, 2023

The one that I’m seeing with a lot of healthcare clients is that Google has said blatantly we are not HIPAA compliant. Third, it is more future-proof, as it is less reliant on cookies. So that’s a good reason to consider alternatives.” GA4 is a fundamentally different platform from Universal Analytics. But it isn’t perfect.

Healthcare 99

Healthcare Cookies MarTech Marketing 99

Ad Monsters

JANUARY 28, 2024

With cookie deprecation finally here, how could it not be? Everything from creating addressable audiences for pharmaceutical and healthcare companies to measuring the ad’s effectiveness will become more difficult in 2024 without consumer consent. Well, another year around the sun, and data privacy is still a hot topic in ad tech.

Pharmaceuticals 88

Pharmaceuticals Ad Tech Healthcare Audience 88

MNTN

SEPTEMBER 4, 2023

Outside of regulations over federal agencies, children, certain financial institutions, and healthcare providers, the U.S. Google’s Privacy Sandbox Updates As you’ve likely heard, Google’s cookie depreciation is moving forward. United States At this time, there is no comparable national policy in the US to the GDPR.

GDPR 52

GDPR Cookies Pop-Up Audience 52

Paleo AdTech

DECEMBER 10, 2023

and is a Board Director for data insights company Disqo, healthcare AI firm Suki, ActionIQ, AI semantics software Persado and data infrastructure company Adverity. The latter was apparently used by MTA providers, who would acquire voluminous path data for anonymous consumers (via cookie log files, generally), sift and compare similar paths.

Cookies 52

Cookies Healthcare Ad Tech Media 52

Martech Series

OCTOBER 28, 2022

I truly believe that everyone has the right to know whether the software we trust with our finances, healthcare, government, military and social life is secure.” ” Marketing Technology News: Three Tips for Marketers to Survive (and Thrive) in the Post-Cookie Era.

Healthcare 85

Healthcare Finance Cookies MarTech 85

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie.

Cookies 114

Cookies GDPR Mobile Ads Ad Tech 114

VideoWeek

AUGUST 12, 2022

Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints. Online privacy activist group noyb has filed 226 fresh complaints against websites which it claims are using “deceptive” cookie banners, and not complying with requirements outlined in the EU’s General Data Protection Regulation (GDPR). Read the full story on VideoWeek.

Advertising 98

Advertising GDPR Banner Healthcare 98

Martech Series

OCTOBER 25, 2022

What surprised me was that the platform is feature rich, but also robust – not a common combination in this space.” – chief product officer in the healthcare & biotech industry “ Cognigy is overall one of the best solutions if not the best on the market. .” – software architect in the retail industry.

Conversion 68

Conversion Healthcare MarTech Cookies 68

Clearcode

APRIL 7, 2022

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution. Various solutions to this problem have emerged, with data clean rooms being one of the main ones.

Cookies 97

Cookies Ad Targeting Retail Audience 97

Martech Series

OCTOBER 26, 2022

The Securities and Investment Services industry will experience the fastest growth in DX spending with a five-year CAGR of 20.6%, followed closely by Banking and Healthcare Providers with CAGRs of 19.4% Marketing Technology News: Three Tips for Marketers to Survive (and Thrive) in the Post-Cookie Era. respectively.

Manufacturing 99

Manufacturing Healthcare MarTech Cookies 99

Martech Series

OCTOBER 26, 2022

He is an active investor, advisor, and board member of several other technology and healthcare start-ups. Marketing Technology News: Three Tips for Marketers to Survive (and Thrive) in the Post-Cookie Era. Additionally, he teaches entrepreneurship at and sits on the computer science and CVLC advisory boards at BYU.

Healthcare 81

Healthcare MarTech Conversion Cookies 81

Paleo AdTech

JANUARY 17, 2023

and is a Board Director for data insights company Disqo, healthcare AI firm Suki, ActionIQ, AI semantics software Persado and data infrastructure company Adverity. The latter was apparently used by MTA providers, who would acquire voluminous path data for anonymous consumers (via cookie log files, generally), sift and compare similar paths.

Cookies 52

Cookies Healthcare Ad Tech Media 52

Digiday

JANUARY 8, 2023

On the ad-tech side of the media world, The Trade Desk used CES to showcase its updated efforts to move beyond cookies with a strategic lynchpin to its Unified ID 2.0 offering , something called Galileo that helps advertisers better use the open internet without cookies. Speed reading.

Agency 66

Agency Media Cookies Electronics 66

Martech

JANUARY 3, 2022

Think about social media online shopping, content, streaming, banking, or even healthcare. Apple has restricted third-party tracking cookies and Google is doing the same thing by 2023.”. Adhere to data ethics within our privacy landscape. Virtually all aspects of our lives revolve around data,” Debar said.

Marketing 138

Marketing MarTech GDPR Healthcare 138

VideoWeek

APRIL 26, 2024

The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. Now it says it expects to start ramping up cookie deprecation “starting early next year”. I hope business acts on these findings.”

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Clearcode

JANUARY 22, 2023

Does Dynamic Creative Optimization Use Third-Party Cookies? Here are some examples of industries that would benefit from DCO technology: E-commerce FMCG Automotive Consumer packaged goods (CPG) Financial services Healthcare Travel services And many more. Does Dynamic Creative Optimization Use Third-Party Cookies?

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Martech

OCTOBER 4, 2021

With enormous concern among advertisers and publishers that the deprecation of third-party cookies on Chrome will crush their ability to target users with relevant ads, comes an urgency to see whether FLoC is a workable alternative (as well as whether Google, despite the U.K. Why we care.

Pop-Up 94

Pop-Up Brand Awareness MarTech Healthcare 94

Automatad Inc.

MARCH 17, 2022

With the deprecation of third-party cookies and new privacy regulations around user tracking, the momentum for advertisers has shifted in favor of contextual advertising. is among the most popular solutions for the cookie-less world. Publishers’ role in data collection as TCF is in jeopardy. Does Contextual Advertising Scrape Data?

Advertising 52

Advertising GDPR Cookies Pop-Up 52

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist.

Viewability 67

Viewability Healthcare A/B Testing Food 67

Digiday

MARCH 14, 2023

Sponsored by Piwik PRO Google’s cookie isn’t the only tool on the Alphabet giant’s chopping block. However, there are still industries, like healthcare, where Google’s solution is also a no-go in the U.S. UA includes tracking codes for websites and features that can accurately measure user activity.

Marketing 60

Marketing GDPR Healthcare Cookies 60

VideoWeek

FEBRUARY 2, 2024

Publicis to Pay $350 Million to Settle Claims Over Role in US Opioids Crisis Publicis Groupe’s healthcare division has agreed to pay $350 million to settle claims that it had played a role in triggering the US’s ongoing opioids crisis through its marketing tactics. Discovery as a currency option last year.

Retail 52

Retail Media Cookies Agency 52

Clearcode

MARCH 17, 2023

Sophisticated Invalid Traffic (SIVT) — comprises more difficult traffic to detect, including advanced bots that closely mimic human traffic, hijacked devices, malware, invalid proxy traffic, and cookie manipulation techniques like cookie stuffing.

Advertising 52

Advertising Brand Awareness Audience Banner 52

VideoWeek

JUNE 24, 2022

Cuebiq, Foursquare and Precisely PlaceIQ have committed to the NAI Enhanced Standards for Precise Location Information Solution Providers, which prohibits the collection, use and transfer of precise location data from sensitive places, relating to religious worship, certain healthcare services, military bases and LGBTQ+ identity.

Ad Tech 98

Ad Tech Agency Media Audience 98

Lemonads

MAY 15, 2020

I have nothing but respect for our doctors and nurses and other healthcare workers, especially during this pandemic where they’re risking their own lives to care for the sick. However, western medicine is limited in what it can do. 6) This interview is an interview about the future. Why “the next 1-2 years”?

Affiliates 52

Affiliates Marketing Non-Profit Pop-Up 52

Digiday

MARCH 22, 2023

Expedited most recently by the increased focus on building and acquiring first-party data, publishers are realizing that this data has more applications than being solely focused on selling ads in a post-third-party cookie world. What’s more, commerce teams are being increasingly restructured to work with sales instead of against them.

Media 64

Media Conversion Advertising Healthcare 64

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Marketing 98

Marketing Healthcare Real Estate Conversion 98

Martech Series

JULY 19, 2022

Celebrus launches cross-domain continuance, which allows businesses to connect information across several owned domains using first-party cookies. Celebrus clients in banking and finance, insurance, healthcare, retail, and travel industries will benefit from this innovation. Celebrus announces the launch of Celebrus 9.6,

First-Party Cookies 87

First-Party Cookies Cookies Healthcare Finance 87

OpenX

FEBRUARY 1, 2022

The conversation covered everything from advice for brands looking to do more with 1P data, to misconceptions around the deprecation of cookies. . Her work experience includes CPG brand management, healthcare marketing, consumer insights and consumer data product management. Thanks to Gillian for taking the time! Gillian MacPherson.

Cookies 52

Cookies ROI Healthcare Finance 52

TechCrunch Ads

MAY 10, 2022

In another major post-Brexit policy move, the government has been loudly flirting with ripping up protections for citizens’ data — or, at least, killing off cookie banners. Data reform bill. ” But of course the devil will be in the detail of the legislation presented in the coming months. .

GDPR 51

GDPR Marketing Healthcare Banner 51

Basis

JULY 24, 2023

It's important to note that the deprecation of third-party cookies will impact how advertisers can leverage third-party data in behavioral targeting. These content targeting segments can be topics as broad as sports, news, or entertainment, or as specific as baseball, healthcare news, or award shows.

Advertising 52

Advertising Retargeting Fashion Audience 52

Lemonads

OCTOBER 30, 2020

Nutra and Healthcare Finally, the Nutra and healthcare industries have also been delivering outstanding results, albeit at a slower pace. Liquid Web cookies last 90-days, which gives affiliates a pretty long conversion window. Liquid Web Liquid Web offers a huge variety of technology services for companies and enterprises.

Affiliates 52

Affiliates Healthcare Education Electronics 52