Martech

JANUARY 9, 2025

Amazons new Retail Ad Service is bringing retail media networks available to everyone. The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. The company is now directly competing with retail adtech leaders like Criteo, Epsilon and Koddi. Processing.

Retail 115

Retail Machine Learning Conversion Rate eCommerce 115

Martech

JULY 25, 2024

Anyway, here are this week’s AI-powered martech releases etc.: Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions. Take our brief 2024 MarTech Replacement Survey Gopuff , a delivery service, launched its ad platform powered by AI and machine learning.

MarTech 112

MarTech Click Through Rate Machine Learning Conversion 112

Martech

DECEMBER 20, 2024

.” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. Can retailers forget about it for now? ” Smith also talked about the fast growth of retail media and CTV.

Retail 119

Retail Marketing Conversion Cookies 119

Martech

JANUARY 9, 2025

Now heres this weeks roundup of AI-powered martech releases: Amazon Ads announced a new capability within Amazon Marketing Cloud (AMC). Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands. The post AI-powered martech news and releases: January 9 appeared first on MarTech.

MarTech 115

MarTech CPM Banner Retail 115

Martech

JULY 11, 2024

Now, here are this week’s AI-powered martech releases, updates and integrations. Kai includes two new features: Forecast, which uses machine learning to predict ad performance, and Custom Relevancy, which allows retailers to integrate their own AI models for targeted advertising. Email: Business email address Sign up now Processing.

MarTech 102

MarTech Machine Learning SEO Audience 102

Martech

SEPTEMBER 4, 2024

Dig deeper: AI in marketing: Examples to help your team today The prompts The journey started with a conversation: I want you to build me a CDP customer data platform simulator. Churn risk at renewal: Smaller companies in the retail and finance industries were at higher risk of churn during the renewal stage. Processing.

MarTech 120

MarTech Marketing Healthcare Finance 120

Martech

MARCH 20, 2025

Now, here is this weeks roundup of AI-powered martech releases. It helps businesses analyze conversations, connect with customers and extract insights for strategic decision-making. These tools help retailers measure and optimize customer experiences by using automated, high-engagement marketing across channels such as email and text.

MarTech 97

MarTech Retail Conversion Education 97

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. and Constantine von Hoffman, managing editor, MarTech. Measure efficiency gains and performance lift When evaluating AI’s effectiveness, don’t just look at performance metrics (like conversions or revenue). Processing.

MarTech 98

MarTech A/B Testing Retail ROI 98

Martech

MAY 12, 2025

Retailers across the U.S. The importance of holistic advertising for retail If you think traditional advertising methods, such as Google Ads alone, still suffice, then its time for a reality check. Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience?

Retail 104

Retail Affiliates ROI Advertising 104

Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. This solution enables retail media networks to build and activate AI-enhanced custom audiences across various media channels. Processing.

MarTech 114

MarTech Non-Profit eCommerce Machine Learning 114

Martech

MARCH 6, 2025

Phoenix-3 renders full-face AI, Raven-0 processes visual information similarly to humans, and Sparrow-0 enables conversational turn-taking. Semrush is MarTech’s parent company.) Jivox released an AI-powered creative compliance tool for retail media ads.

MarTech 104

MarTech SEO Conversion Retail 104

Martech

APRIL 28, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How does conversion lift testing work, and which ad platforms offer it to advertisers?

Conversion 75

Conversion Control Group Conversion Rate MarTech 75

Martech

JANUARY 22, 2025

Retail media networks (RMNs) are a big part of that something. At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it.

Retail 109

Retail Food Cookies Banner 109

Martech

FEBRUARY 26, 2025

Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery. The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce.

eCommerce 108

eCommerce Retail Marketing Conversion 108

Martech

SEPTEMBER 26, 2024

Here are this week’s AI-powered martech releases. Supernormal’s Voice Agents is a platform for creating custom conversational AI assistants that integrate directly into your workflow. The post AI-powered martech news and releases: September 26 appeared first on MarTech. Email: Business email address Sign me up!

MarTech 68

MarTech Conversion Fashion Retail 68

Martech

OCTOBER 31, 2024

“When we got to a certain level of scale,” he said, “we looked at conversion level by age. Highest conversion rate by decade: twenties. It has the best conversion rate (85%) and response rate (84%). The aim is to make direct mail a core component of what retail media networks can provide to their brand client.

Marketing 133

Marketing Retail Retargeting Conversion Rate 133

Martech

JULY 18, 2024

retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. On the first day alone, the home furnishings category saw a doubling of online transactions and a conversion rate up 75%, according to commerce media platform Criteo.

eCommerce 124

eCommerce Retail Conversion Rate Electronics 124

Martech

SEPTEMBER 9, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Google Analytics : This tool allows us to track website traffic and conversions.

Food 111

Food MarTech Retail SEO 111

Martech

APRIL 3, 2025

Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. It conducts real-time conversations, adapts to caller intent, and seamlessly hands off inquiries to human agents when necessary.

MarTech 72

MarTech Ad Server Audience Entertainment 72

Martech

DECEMBER 2, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Sales funnel analysis: Examine conversion rates at different stages of your sales funnel.

A/B Testing 118

A/B Testing Control Group Marketing Conversion Rate 118

Martech

OCTOBER 31, 2024

This creates significant challenges when purchasing vehicles — a necessity for most households — leaving many vulnerable to predatory used auto retailers and lenders. Instead of sifting through long forms, the bot interacts using a conversational format, guiding users step by step. Processing.

Machine Learning 133

Machine Learning Conversion Retail Finance 133

Martech

JANUARY 12, 2024

On the eve of the National Retail Federation’s annual convention, Google Cloud announced a slew of new AI-powered tools for retailers. The new tools include: Conversational Commerce makes it easier to embed chatbots on websites and mobile apps. Get MarTech! Google’s offerings are aimed squarely at these issues.

Retail 129

Retail Conversion MarTech Marketing 129

Martech

JANUARY 10, 2025

As this chart shows, 81% say that after discussing a product offline, they either received an ad for the product online or a recommendation for the product on a retailers website. This contributes to the perception that devices and apps monitor consumers offline audio conversations. Email: Business email address Sign me up! Processing.

Retargeting 127

Retargeting Ad Targeting Manufacturing Communications 127

Martech

JULY 17, 2024

This can produce both distinctively personal one-to-one retail interactions and attention-grabbing one-to-many experiences. Take our brief 2024 MarTech Replacement Survey Advertisers can match ads to the context in which they are viewed, ensuring that the right message reaches the right audience based on location, time and situation.

Advertising 119

Advertising Marketing Conversion Rate Audience 119

Martech

NOVEMBER 13, 2023

Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. Amazon gets more transaction fees driven directly from the greatest discovery ads engine on mobile meaning more sales on their platform vs other retailers.” More conversions. ” Get MarTech! .” ” Get MarTech!

Conversion 114

Conversion Advertising eCommerce Conversion Rate 114

Martech

NOVEMBER 3, 2022

During the last five years, the marketplace has grown exponentially as a share of global retail revenue. Brands that deliver real-life experiences through rich media–shoppable videos, real-time customization, user-generated content and more–will drive more conversions and revenue. Click here to view more MarTech webinars.

Conversion 111

Conversion Rich Media Retail MarTech 111

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.

eCommerce 122

eCommerce Retail Electronics Conversion 122

Martech

SEPTEMBER 10, 2024

The post Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up appeared first on MarTech. Several reports this year have shown that advertising costs increased: Google search CPCs up 9%, pushing ad spend up 17% – leading to brands looking to diversify their ad spend. Email: Business email address Sign me up!

CPC 115

CPC Ad Tech Demand Side Platform Conversion Rate 115

Martech

NOVEMBER 4, 2024

As consumers become more informed and demanding, brands bypass traditional retail channels to meet their needs directly. Even the smallest friction in a buyer’s journey can hurt conversion or drive customers to competitors. Retailer audiences offer valuable data for acquiring new customers. Processing.

Marketing 120

Marketing Machine Learning Retail Manufacturing 120

Martech

AUGUST 23, 2024

The correlation between EX and CX A 2022 Harvard Business Review study examined a large global retailer whose business relied on customer-facing employees. There was one person who took charge, but as soon as the solution required the help of a colleague from a different group, conversations stalled. Processing.

Conversion 121

Conversion Retail MarTech Marketing 121

Martech

AUGUST 19, 2024

Retention.com helps online retailers using Shopify re-engage lapsed audiences and abandoned shopping carts. Early adopters with high expectations Think back to the early days of the martech market. You can even incentivize conversions for free-trial users. The company’s churn rate was a primary cause. Processing.

MarTech 120

MarTech ROI Marketing Communications 120

Martech

NOVEMBER 7, 2023

Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment. Get MarTech! The post Google rolls out new shopping features to boost conversions appeared first on MarTech.

Conversion 108

Conversion Electronics Retail MarTech 108

Martech Series

NOVEMBER 1, 2022

Company Changing the Rules for Conversational AI Is Recognized for Its Comprehensive, Cutting-edge Platform, Cognigy.AI. Cognigy , a market leader in Conversational AI, announced that it was named to the Constellation ShortList for Conversational AI in Q3 2022. The Cognigy.AI

Conversion 98

Conversion Healthcare MarTech Retail 98

Martech Series

MARCH 2, 2023

Gupshup.io , the world’s leading Conversational Engagement Platform, announced the availability of its pre-built virtual assistants for the Retail and BFSI industry on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions. Beerud Sheth, Co-founder and CEO of Gupshup.io

Conversion 97

Conversion Retail MarTech Marketing 97

Martech

OCTOBER 3, 2024

NCS: The new partnership with NCS enables consumer packaged goods (CPG) advertisers to understand in-store and online sales lift by analyzing buy rates, penetration, and conversions by existing customers and new ones. We’re seeing those same demands play out in other areas like retail media networks. Targeting partnership. Processing.

Media 75

Media Retail Conversion Advertising 75

Martech

OCTOBER 4, 2024

Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. Such outcomes might include increased average order value, increases in orders and revenue per customer and higher conversion rates. The post Bluecore moves into experimentation appeared first on MarTech.

A/B Testing 70

A/B Testing Pop-Up Conversion Rate Retail 70

Martech

JANUARY 15, 2024

Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. The announcement came on the first day of this year’s National Retail Federation show. “Think about data, AI and activation as one conversation. New for retail mechandisers and shoppers.

Retail 115

Retail Marketing eCommerce MarTech 115