Martech Series

NOVEMBER 29, 2022

Concludes a year of Contentstack Cares initiatives by extending its commitment to Pledge 1% and joining the Giving Tuesday Nasdaq Bell Ringing at Times Square in NYC. The value of this equity will grow with the company and fund future Contentstack Cares initiatives through a dedicated Foundation.

Non-Profit 87

Non-Profit MarTech Education Marketing 87

Digiday

JUNE 13, 2022

With that, employers have been calling staff back to the office in an effort to foster company culture and spark creativity through in-person work. Those in leadership positions say the decision to stay remote or go back in-person has been a tricky balance to strike. It’s for the sake of company culture, says Ross.

Public Relations 68

Public Relations Communications Conversion Agency 68

VideoWeek

MARCH 9, 2023

Earlier this year, Netflix co-CEO Ted Sarandos said his company is “keeping an eye” on the growth of free ad-supported streaming TV services, but suggested that the streaming service has a lot on its plate right now and is unlikely to invest in a FAST service in the near future. Follow VideoWeek on Twitter and LinkedIn.

Audience 116

Audience Electronics Impressions Advertising 116

Digiday

MAY 31, 2022

At a time when many agencies are beckoning employees back to the office, Tinuiti is giving staff more time off. employees at private companies received 10 to 14 paid days off after the first year, according to the Bureau of Labor Statistics. It’s really that culture of [time and work management] ownership. local time.

Agency 72

Agency Communications Conversion Marketing 72

Rob Campbell

APRIL 23, 2024

OK, so after the ‘hilarity’ of yesterday’s April Fool post, let’s get back to the tragedy of this blogs traditional banality. Not wanting to offend anyone and seemingly giving out endless ‘participation awards’ to all who do something, regardless of quality. So as many of you know, I love rock music.

Agency 60

Agency Media Marketing Advertising 60

PubMatic

SEPTEMBER 12, 2023

It has been incredible to see the progress we’ve made over that period from both a demographic and inclusive culture perspective. Not only have these DE&I efforts benefited the employees involved, but they are also crucial building blocks of a long-term competitive advantage for our company. We also increased by 2.4-points

Non-Profit 81

Non-Profit Retail Media Marketing 81

Martech Series

JANUARY 12, 2023

Specifically, ActionIQ earned a place on “Editor’s Choice: Best Hybrid Places to Work” The annual awards program includes companies of all sizes, from startups to those in the enterprise, and honors both remote-first employers as well as companies in large tech markets across the U.S.

MarTech 89

MarTech Marketing 89

Martech Series

SEPTEMBER 8, 2022

Muck Rack , the Public Relations Management (PRM) platform that helps organizations find the right journalists to pitch, report on media coverage and prove the value of their work, yesterday was named one of Quartz’s Best Companies for Remote Workers in 2022. Since then, more than 70 organizations have committed.

Public Relations 84

Public Relations MarTech Marketing Media 84

Digiday

JUNE 17, 2022

The New York Times Company and Vice Media Group have made Juneteenth an official company holiday this year. The Los Angeles Times employees receive the same (the extra paid day is called a “cultural day off”). Juneteenth already a holiday at other companies. president Joe Biden signed a bill into law in 2021.

Affiliates 70

Affiliates Media 70

Martech Series

JANUARY 30, 2023

Ungerboeck, the global leader in venue and event management software, is now Momentus Technologies (Momentus), the company announced today. This change represents a new phase for the company, bringing a renewed energy and passion for the venue and events industry while maintaining and growing its customer-centric mission.

Education 69

Education MarTech Marketing 69

Ad Monsters

FEBRUARY 7, 2024

We also asked them what advice they would give themselves in retrospect on their impressive careers. What advice would you give to your younger self in retrospect of your career growth? What advice would you give to your younger self in retrospect of your career growth? She helps companies in the U.S.

Ad Tech 106

Ad Tech Media Agency Audience 106

Digiday

DECEMBER 5, 2022

It isn’t having a “formal” party this year, a company spokesperson said in an email. BuzzFeed is giving attendees $50 each to spend on small businesses featured at the marketplace. BuzzFeed is giving attendees $50 each to spend on small businesses featured at the marketplace. At Hearst, teams host their own holiday celebrations.

Media 66

Media Cookies 66

Martech

NOVEMBER 4, 2021

Less than two years later, with the addition of additional teams and staff, the entire marketing department is embracing the agile mindset and practices, with talk about expanding agility to other parts of the company. In order to increase morale we needed to really break down the work and give them some achievable sprints,” she said.

Healthcare 105

Healthcare Marketing Communications MarTech 105

Martech

MARCH 29, 2023

While that’s a part of it, agility at scale is more about culture transformation. The practices we’ve established in the Agile Marketing Navigator help drive culture change and the right behaviors for agility. This often means giving up a bit of security or safety in exchange for speed. And yes, mistakes may happen.

Marketing 101

Marketing MarTech 101

Ad Monsters

OCTOBER 14, 2022

And the situation is far worse for Hispanic/Latinx media companies, who really aren’t seeing their warranted share of coins coming from advertisers. ” Many Hispanic/Latinx-owned publishers share the same sentiment but lack the financial backing crucial to filling their inventory.

Ad Tech 98

Ad Tech Audience Media Agency 98

Ad Monsters

MAY 16, 2023

Depending on the culture of a company or industry you work in, there are times when being a team player can be detrimental to a career. Komen Breast Cancer Foundation, Christian charities, and organizations focused on Filipino culture awareness. As you all know, there is no I in team. When I was at Time Inc.,

Real Estate 98

Real Estate Ad Tech Ad Ops Advertising 98

VideoWeek

FEBRUARY 13, 2024

X (formerly Twitter) is adding new targeting features for video ads running on creator content, the social media company announced on Monday. “We are enabling a new opportunity for advertisers to connect to their customers by aligning with some of the world’s best content creators,” said the company.

Advertising 59

Advertising Video Ads Media 59

Martech

JANUARY 23, 2024

The company has sold upwards of 250 million books over the last two decades. The company uses proprietary in-house automation technology, as well as Keep Book, a technology used by its processing centers to process approximately 200,000 books per day. Customers love ReadingRewards and that’s because we give out free books,” said Hagen.

eCommerce 116

eCommerce Brand Awareness MarTech Media 116

Spoton Digital Media

NOVEMBER 20, 2023

Holiday messaging regularly reminds us to reflect on our year and give thanks for all we have — but we think we should do things a little differently. Instead of focusing on gratitude at the year’s end, we believe giving thanks should be a year-round priority for organizations and the leaders and teams within. Give a referral.

Media 52

Media Marketing 52

Digiday

NOVEMBER 24, 2022

To hear the Cassandras tell it, compensation, culture, and perks are quickly headed for extinction as the once-rarefied air of Silicon Valley turns thick with fear. But some workplace experts aren’t so sure that the cushy culture that has come to define tech is coming to an end. “In

Marketing 67

Marketing 67

Ad Beat

APRIL 24, 2024

Scrolling down the page, Spotify also gives us a bunch of reasons to subscribe… Source: Adbeat …before sharing its pricing options (accompanied by separate CTA buttons): Source: Adbeat It’s all simple but effective stuff. Publishers Apple Music’s top publishers are a pretty broad mix. Source: Adbeat Obscure but tasty.

Pop-Up 105

Pop-Up Display Advertising Video Ads Native Advertising 105

Martech

JANUARY 25, 2024

Giving in to short-term pressures can harm a brand by diluting its identity, confusing consumers and ultimately reducing profitability. Stale and inflexible corporate cultures, bad bosses, recessions or cost-cutting don’t dictate your future. It’s not about catering to ego-blind companies or climbing the wrong ladder.

Audience 123

Audience Communications Marketing Conversion 123

AdvertiseMint

OCTOBER 9, 2023

Satisfied customers will tell their friends nice things about your company. It is a key part of their experience with your company. Satisfied customers tell friends about your company. This helps your company attract funding for growth. This brings in more money so your company can expand. They prefer your brand.

Shipping 52

Shipping Pop-Up Food Communications 52

Ad Monsters

MAY 9, 2023

Her previous company laid Glenda off because companies industry-wide were cutting costs due to the recession, but she didn’t let that pitfall stop her. I had the great fortune of landing my first job out of college as an ad trafficker at DoubleClick – so way back in the salad days of online advertising.

Ad Tech 98

Ad Tech Banner Media Advertising 98

Martech

MARCH 28, 2022

Companies that can take a step back and treat their marketers as consultants, not just executors, find that less output is needed to achieve the same business goals. This workshop should begin with the project’s business owner coming to the team with goals or metrics that the company is trying to achieve.

Marketing 107

Marketing MarTech Conversion Communications 107

Digiday

JULY 28, 2022

Booking.com is celebrating its “Summer of ‘Yeah'” campaign, teaming with The Smiley Company — the 50-year-old manufacturer of the iconic smiley symbol — to kick off a series of “Smiley Stays” across the U.S. And giving travelers more options to choose from is key in the post-Covid world.

Manufacturing 68

Manufacturing Conversion Audience Marketing 68

Martech Series

SEPTEMBER 15, 2022

mPhase Technologies, Inc, a leading consumer engagement company developing a suite of mPower mobility services that increase revenue for retailers, is pleased to announce the appointment of sustainability industry expert Richard Thorpe as Chief Executive Officer (CEO) and board member.

Retail 83

Retail MarTech Marketing 83

Martech Series

DECEMBER 8, 2022

Company recognized by The Boston Globe, MassTLC, TrustRadius and more for its leadership in corporate social responsibility and commitment to fostering an inclusive and equitable work environment. Progress ranked in the top 15 of the “Large Company” category. Employer of Choice. Leadership. Corporate Social Responsibility.

Education 91

Education MarTech Marketing 91

Ad Monsters

MAY 24, 2023

One of the best pieces of leadership advice that Christena Pyle, Chief Equity Officer, dentsu Americas, has leaned into is based on a Nelson Mandela quote: in easy times lead from the back, and in challenging times lead from the front. “A A confident leader gives away the accolades and creates moments for their team to shine in easier times.

Agency 96

Agency Education Advertising 96

Paleo AdTech

DECEMBER 10, 2023

And any unique IDs are usually suppressed, so coop members aren’t giving up proprietary data. In fact, Datalogix was spawned from a merger of a company called Data Logix , founded in Boston by a venture capitalist, and NextAction, which was actually founded by the former President and CFO of Abacus and a staff of ex-Abacusites, in 2002.

Retail 52

Retail CPM Audience ROI 52

Ad Monsters

JANUARY 10, 2024

Meanwhile, brands aiming to conquer contentious terrain will blend technology with deep cultural insight and empathy. But right now, those concerns are holding back progress – a realization many brands will need to come to in 2024. ” – Oz Etzioni, CEO and Co-founder of Clinch AI V.

Pop-Up 117

Pop-Up Machine Learning Ad Tech GDPR 117

Digiday

MARCH 28, 2023

Representing brands, agencies, retailers and publishers, this year’s winners are focused on promoting diversity, equity and inclusion, creating a culture that values and promotes DE&I within their organizations and products. These leaders are all using their expertise and innovating to create buzz across numerous channels.

Retail 69

Retail Agency Media Marketing 69

Martech Series

JULY 19, 2022

Automation Anywhere, a global leader in Robotic Process Automation (RPA), is excited to announce it has been selected for the second consecutive year as a Most Loved Workplace® in Newsweek’s annual rankings, backed by Best Practice Institute (BPI) research and analysis.

Ad Tech 70

Ad Tech MarTech Marketing 70

Martech

MARCH 30, 2023

I bet there was give-and-take, great insights and maybe even some entertaining moments. The key to any conversation is at least two people engaging in a substantive back and forth. Interviews are preferred over surveys because they are conversational and give access to the more nuanced elements of their buying behaviors.

Conversion 130

Conversion Marketing Audience SEO 130

Ad Monsters

FEBRUARY 13, 2023

As Founder + CEO of Mirror Digital, an interactive media and advertising company, she helps Fortune 500 brands tap into the fastest-growing U.S. What advice would you give your younger self at the start of your career in ad tech? I wrote People of Color Trying to Break Into Ad Biz: Consider Ad Ops a few years back.

Ad Tech 106

Ad Tech Media Ad Ops Ad Server 106

Martech Series

DECEMBER 5, 2022

As organizational trust becomes a top priority for companies of all sizes and industries, the report highlights seven key industry trends relevant to privacy, security, ethics, and ESG professionals in the coming year. Certifications help build an internal culture of trust by demonstrating the values of the company through action.

MarTech 80

MarTech Communications Marketing Advertising 80

Martech

MARCH 18, 2022

.’” This expectation “rolls all the way downhill to the marketing coordinator who is managing the social media accounts, who thinks their job is to send out more and more and more messages about how awesome the company is.”. The culture is the problem.” The post Getting back to basics: Marketing ROI appeared first on MarTech.

ROI 125

ROI Marketing Click Through Rate Conversion 125