Digiday

DECEMBER 4, 2022

To get the word out, Bare Zero Proof, which was founded this year, is dedicating roughly 50-60% of its advertising budget to its “experiential and advocacy program,” explained Kempland, adding that the brand is working with bartenders in restaurants and bars as influencers.

Brand Awareness 59

Brand Awareness Education Fashion Retail 59

Martech Series

JULY 27, 2022

is the most comprehensive offering of non-discount rewards and customizable loyalty experiences for restaurants in the category. “By This approach allows restaurants to test the guest engagement of exclusive and experiential perks, without the complexity of blockchain technology. Thanx’s innovations in loyalty, coined Loyalty 3.0,

MarTech 87

MarTech Marketing 87

Digiday

NOVEMBER 28, 2022

That said, as the economy toughens and advertisers look for more bottom-of-funnel advertising strategies, experiential – regardless of how transaction-focused it is – is one campaign type that might get put on the back burner until late 2023. Advertisers are expressing interest in experiential but are still holding their purse strings tight.

Affiliates 64

Affiliates SEO Audience Advertising 64

Martech Series

NOVEMBER 22, 2022

Marketing Technology News: Bizzabo Launches Klik Experiential Wearable Onsite Technology for Flagship Events. Respondents are willing to shop cross-border for many different categories, including clothing & accessories (61%), electronics & tech (30%), health & beauty (30%), and jewelry & watches (26%).

Media 76

Media Retail Electronics Shipping 76

Martech

SEPTEMBER 22, 2021

It’s very experiential. Driving customers to local theaters, or local storefronts in other retail categories, requires personalization that goes beyond bucketing groups of prospects. said Ray Valencia, Cinemark’s Director of Digital Customer Experience. Getting to real-time interaction management.

Food 121

Food Retail MarTech Marketing 121

Digiday

NOVEMBER 29, 2022

For the duration of this year, Philadelphia Cream Cheese has experimented with everything from experiential pop-up restaurants to music festival appearances. Most recently, that experimentation has led the 150-year-old Kraft-owned brand to Reddit, where it is looking to tap into the platform’s honest, in-depth food reviews.

Pop-Up 67

Pop-Up Banner Brand Awareness Ad Inventory 67

Digiday

DECEMBER 8, 2022

For Most Innovative Brand, a grand-prix category, Tropicana claimed the award for its success in pushing creative boundaries and continually modernizing the brand. Vaseline – “See My Skin” Best Experiential Campaign. Lil Jif – Publicis New York/Zenith/PSOne. Best Collaboration. Best Creative. Paramount+: Brand.

Agency 68

Agency Media Marketing 68

Digiday

NOVEMBER 1, 2022

In a new category in this year’s awards, Best Experiential Campaign, Paramount+ and ‘Halo The Series’ earned a nomination for their drone activation at SXSW. Edelman earned nominations in several categories, including Best Use of Social for its Vaseline ‘See My Skin’ campaign.

Media 69

Media Entertainment Agency Audience 69

Digiday

APRIL 4, 2023

In the Best Use of Data category, nominees include Spectrum Reach for its campaign with the Space Coast Florida Office of Tourism. Spectrum Reach partnered with Adara, a leading travel category attribution measurement company, to develop a custom, data-driven, multi-screen media campaign and attribution impact study.

Media 63

Media Agency Machine Learning Audience 63

Martech Series

FEBRUARY 22, 2023

Qualtrics, the leader and creator of the experience management category, today announced new celebrity and business keynote speakers for X4 : The Experience Management Summit, taking place March 7-9 at the Salt Palace Convention Center in Salt Lake City. Qualtrics is bringing a night of dance and rap battles to the fight against cancer.

Education 40

Education Communications MarTech Retail 40

Digiday

JANUARY 26, 2023

I don’t think you’ll see from anyone in this space, some ginormous, meaty, experiential [campaigns] that would be too top-of-the-funnel [focused], given the uncertainty [of the economy this year],” they said. But their timing is off, especially in categories like finance and tech.

Healthcare 68

Healthcare Finance Conversion Media 68

Digiday

MARCH 14, 2023

Anyone who attended South by Southwest in the three or so years before Covid hit might have gone into this year’s event thinking they were going to get bedazzled by all sorts of experiential activations. They [the government] are going to be slower than [the speed at which] this evolves. So we need to be self regulating a little bit.

Machine Learning 64

Machine Learning Conversion Media Agency 64

Gods of Advertising

FEBRUARY 15, 2016

This is truly a multi-dimensional “campaign,” employing so many weapons in the modern marketing arsenal: advertising, promotion, PR, experiential and social. So much so, I wouldn’t know which category to enter this in at Cannes. The idea has an “it” factor we rarely see in any category, let alone all of them. Doesn’t matter.

Marketing 56

Marketing Agency Media Advertising 56

Basis

SEPTEMBER 20, 2022

Even Prime Day in July 2022 saw food and grocery purchases grow 12% year over year, the third highest category growth of the year for the annual online megasale. Meal kits also fit into this category, and although the post-pandemic near-term saw users drop their subscriptions, the market outlook sees meal kits growing from a $6.9

Food 78

Food Advertising Cookies Retail 78

Digiday

JANUARY 16, 2023

As for categories, “movies and streamers are the category that is up the most,” said Jon Lefferts, evp of integrated investments at UM. After that, the next biggest investment is our on-the-ground experiential activations. The bulk of the spend for a program like this, for March Madness, will be in linear. — Kimeko McCoy.

Marketing 60

Marketing Shipping Agency Media 60

Digiday

APRIL 4, 2023

In the Best Use of Data category, nominees include Spectrum Reach for its campaign with the Space Coast Florida Office of Tourism. Spectrum Reach partnered with Adara, a leading travel category attribution measurement company, to develop a custom, data-driven, multi-screen media campaign and attribution impact study.

Media 36

Media Agency Machine Learning Audience 36

Digiday

DECEMBER 7, 2022

How soon will RMNs start to attract categories outside CPG as the data gets more exact? Creating experiential engagement is what it’s about. Many CMOs I talk to want to optimize media spend. They say, “It would be really great if I can understand all of this brand exposure that I have. Gamers have always been in the metaverse.

Ad network 63

Ad network Retail Audience Conversion 63

Martech

SEPTEMBER 14, 2023

Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.” Today, it continues to expand its moat in revenue and reach through customer-centric experiential business models as much as technical innovation.

Marketing 116

Marketing MarTech Finance ROI 116

InMobi

DECEMBER 14, 2022

With an experiential activation, Domex, Hindustan Unilever Limited's clinical disinfection brand, raised awareness about sanitation, in turn influencing product purchases. The data-driven, compelling campaign won one Silver and one Bronze at FOMA 2022. To know more, read our blog on IDA 2022.

Ad Tech 52

Ad Tech Brand Awareness Communications AutoMobile 52

Digiday

JULY 3, 2022

Horizon Media bought live digital experiential marketing platform First Tube , which works with clients in CPG, DTC, financial services, media, retail and technology categories, among others. Takeoff & landing. First Tube will operate as a standalone company under Andrew Beranbom, its CEO and co-founder.

Media 71

Media Brand Lift Agency Banner 71

Digiday

OCTOBER 12, 2022

The alerts are bucketed into four categories: breaking news, investigation updates, special topic reports and author-specific stories. Publishers are taking a longer form approach to event activations: Gallery Media Group is anchoring its new experiential strategy on House of Wow, named for the publisher’s lifestyle brand PureWow.

Media 56

Media Pop-Up Audience Agency 56

Martech

JULY 3, 2023

The category creation aspiration failure Popularized by evangelists from high-growth point solutions, this advice to create a new category was both the least achievable and most costly. In researching ~15k companies for the martech landscape with Scott Brinker, I saw perhaps one in a thousand successfully creating a new category.

Marketing 101

Marketing Fashion MarTech Conversion 101

InMobi

APRIL 25, 2022

Campaign #2: Lifebuoy CARE - Being Precisely Human Brand name: Lifebuoy Winning category: Best Response Campaign – Bronze When Lifebuoy identified that 2 out of 3 Indonesians washed their hands without soap, the brand decided to launch an educative campaign during the pandemic. Read on to learn about the award-winning campaigns.

Media 52

Media Brand Lift Education Ad Tech 52

Clearcode

JULY 3, 2023

They want the experiential kind of product placement on steroids moment inside these game worlds, and they want it augmented with on-platform media products that allow us to really drive exponentially more traffic into that experience and deliver really off-the-charts types of engagement and ROI.

Advertising 52

Advertising Pop-Up Banner Audience 52

Martech Series

FEBRUARY 2, 2023

Personal Data Personally Identifiable Information (PII) and Non-Personally Identifiable Information (NIPI) are the two categories into which personal data should be segregated (Non-PII). Individual feedback delivery can undoubtedly aid in honing and improving experiential marketing, but AnyRoad goes much beyond this.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Martech

DECEMBER 27, 2021

They’re successfully building a community of like-minded consumers…[and] this can even segue into the real world, where post-Covid consumers will crave more experiential events at stores and malls,” he explained. A key feature of the new year’s customer engagement is that it won’t matter whether it’s online or out in the real world.

ROI 143

ROI Retail Cookies Marketing 143

Digiday

JULY 31, 2022

In fact, some are already feeling the pinch, both within the somewhat secure domains of holding company environments, but also across the swath of independent agencies serving up media, digital, experiential, performance and creative work. The head of strategy and planning, who declined to speak for attribution, confirmed client losses.

Agency 63

Agency Media Cookies Advertising 63

Martech Series

DECEMBER 15, 2022

Qualtrics , the leader and creator of the experience management category, today announced new XM Platform innovations to offer organizations the most flexibility to gain a complete understanding of their customers’ wants and needs, and take automatic action to deliver personalized experiences at scale and in real-time.

Machine Learning 107

Machine Learning MarTech Retail Media 107

Digiday

NOVEMBER 29, 2022

In one example, cosmetics company Aveda earned a nomination in the Sustainability category. For the Gender Equality category, skincare brand OLAY received a nomination for its partnership with Harper’s Bazaar to celebrate a female STEM trailblazer. Online bank Ally is a finalist in six categories, including Education.

Fashion 64

Fashion Machine Learning Education Manufacturing 64

InMobi

JANUARY 16, 2018

Want to deliver an experiential message to your fashionista users? However, the average smartphone consumer today unlocks their phone over 100 times/ day and uses over 20 apps actively, across a broad spectrum covering shopping, entertainment, information, travel, food, gaming and many more categories.

Marketing 52

Marketing Viewability Mobile Ads Ad Tech 52

Single Grain

JUNE 20, 2023

Dive Deeper: What Is Category Design in Marketing (And Why Is It an Important Strategy)? Focus on Experiences (Personal Relevance): Emphasize the experiential aspect of your product rather than simply listing its features. If it works for Apple, then it can work for you, too.

Communications 52

Communications Audience Marketing Media 52

Digiday

JANUARY 16, 2023

This is not just a new category, but it’s an important one,” PacSun co-CEO Alfred Chang said. While PacSun has its eye on increasing its future use of NFTs, Complex Networks’ head of experiential Neil Wright said not enough brands have thought about how to use the technology beyond initial experimentation. “A

Marketing 55

Marketing Brand Awareness Retail Fashion 55

Single Grain

JULY 5, 2023

ChatGPT Prompts for E-commerce Marketing Moving on to the next category of marketing… Online Sales Strategies As another reminder, ChatGPT can’t offer information that occurred after September 2021. Experiential Marketing Write an outline for a 500-word guide on experiential marketing.

Marketing 52

Marketing SEO A/B Testing Pop-Up 52

Single Grain

NOVEMBER 11, 2019

Yelp uses machine learning to organize images in the right categories. The common thread among all of them is the use of machine learning to manage customer journeys across various digital experiences in a way that maximizes the experiential value and thus engagement.

Machine Learning 76

Machine Learning Marketing SEO ROI 76