Digiday

JULY 23, 2023

Amazon, Walmart and Instacart are all upping the commerce game in their own way — with some seeing results returning to pre-pandemic levels and others experiencing major growth in performance metrics, according to Pacvue. Agencies are definitely seeing the rise in retail media networks.

Media 63

Media Agency Retail Advertising 63

Martech Series

DECEMBER 4, 2022

The month of November continued to see steady growth, with e-commerce sales increasing 9% YoY compared to November 2021 , following the 6% increase from October. ” Key e-commerce metrics from Cyber 5 within NetElixir’s database include: The central U.S. “Cyber 5 online sales were up 12% YoY compared to 2021.”

Retail 85

Retail MarTech Impressions Agency 85

Martech

MARCH 22, 2022

Over the last year, Shopify has stepped up its partnerships to become a go-to source for commerce on TikTok and to make creator content more shoppable. For marketers the social commerce playbook is also expanding, as social marketing tools integrate with commerce-ready social platforms. Updates for marketers. Segmentation.

Marketing 101

Marketing Media MarTech 101

Martech Series

FEBRUARY 10, 2023

The McKinsey study analyzed a large sample of consumer goods companies and found that those with high ratings and positive reviews on major e-commerce platforms experienced significantly higher unit sales growth and revenue growth compared to their peers with lower ratings and negative reviews. Trustfeed Corp.

Machine Learning 85

Machine Learning MarTech Marketing Advertising 85

Martech

JANUARY 31, 2022

The key is the social commerce component. Just last week, we saw that Snapchat was also stepping up their game with AR social commerce. AR-powered Try On expands product categories. The 3D imaging technology has been around for quite a while. Read more: Marketers look to upgrade their 3D digital experiences.

Marketing 98

Marketing Mobile Search Retail MarTech 98

Ad Monsters

JANUARY 9, 2023

E-commerce and other online channels need to provide customers with this immediacy,and other out-of-home channels like billboards or radio ads. Unlike e-commerce, where advertisements rely on invasive, identity-based cookies, in-store advertising targeting doesn’t threaten privacy. Non-invasive Targeting .

Retail 106

Retail Media Cookies Impressions 106

Digiday

JUNE 20, 2023

It’s a continuation of a series of deals Omnicom and its units are unveiling this week at Cannes Lions to attempt to cement its position as a leading holding company active in commerce media. Several video publishers have already been using this, including Paramount, Warner Bros.

Media 67

Media Audience Marketing 67

Martech Series

AUGUST 16, 2022

Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, announced that it has earned another spot on the annual Inc. Our team continues to blow me away each and every week despite the many curveballs the world continues to throw our way. 148 in the Advertising & Marketing category.

MarTech 91

MarTech Marketing Advertising 91

VideoWeek

APRIL 26, 2024

In this week’s Week in Review: WBD makes a first-party data play, YouTube’s ad revenues show its continued dominance of video, and a Thinkbox study shows TV produces disproportionate returns on spend. YouTube also released new ad formats for Shorts last week, expected to boost monetisation further.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Martech

NOVEMBER 10, 2023

” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space. For huge industries ranging from food, to CPG, to retail, to consumer electronics we will see 33% plus of their budgets move this way over time and those are enormous categories.” But, its darn hard.”

Retail 113

Retail Electronics Media SEO 113

Digiday

NOVEMBER 29, 2022

However, the growth of e-commerce is also attracting unwanted bot traffic that can siphon revenue and cloud important analytical data that marketers rely on. The high-spending weekend came amid worries of an e-commerce slowdown. Some categories that have performed well include apparel, beauty and home office products.

Retail 69

Retail Food Marketing Advertising 69

Digiday

JANUARY 3, 2023

That’s in large part why both holding companies and independent agencies have rushed to grow their commerce media units — it’s a new vein of revenue that happens to coincide with and take advantage of the rush of new retail media networks and e-commerce companies formed over the last two years. Commerce media nuance.

Media 71

Media Agency Retail Ad network 71

TechCrunch Ads

MAY 26, 2022

The program includes partners across several categories, including campaign management, creative, measurement, effect, commerce and sound. The five-week program teaches enrollees what they need to know about getting started on TikTok and how to use the platform to up their marketing game.

Audience 114

Audience Agency Conversion Marketing 114

Martech

APRIL 1, 2022

This week, Yahoo expanded its partnership with Glewed TV, a significant player in AVOD with over 20,000 hours of premium content and display inventory in food, sports, movies, documentaries and other categories. In fact, we are seeing consolidation in the category in an effort to deliver on that demand to advertisers.”.

Advertising 107

Advertising Pharmaceuticals Food Entertainment 107

InMobi

NOVEMBER 11, 2021

Using our first-party data sources, we looked at who the current app users are across a number of key retail shopping categories. based on retail e-commerce growth and sales according to eMarketer. based on retail e-commerce growth and sales according to eMarketer. This is unique, as app owners in most categories tend to be men.

Retail 52

Retail Electronics Conversion Rate Audience 52

Martech Series

AUGUST 1, 2022

As the Web3 market matures and consolidates, we see great opportunities in creating new commerce models, enabling creators of all shapes and sizes, from the biggest global brands to the newest independent artists, to unlock the real world potentials of this new technology.”. “As

Pop-Up 82

Pop-Up MarTech ROI Marketing 82

Digiday

DECEMBER 18, 2022

Publishers’ fourth quarter commerce plans usually kick off as early as August , but that doesn’t make holiday weeks any less stressful. In this edition of Digiday’s Confessions series, in which we exchange anonymity for candor, a commerce writer talks about their experience writing gift guides and holiday shopping stories.

Conversion 69

Conversion Media 69

Martech Series

DECEMBER 21, 2022

This week, G2 announced its Winter report, where iDenfy scored first place for being the leader in identity verification. Since joining the platform in September, iDenfy has landed the number one spot in G2’s Winter report in multiple categories, including Easiest Admin, Best Usability, and Easiest To Use. With a rating of 4.9

Cookies 80

Cookies Communications MarTech Marketing 80

Martech

JULY 30, 2021

subsidiary was announced earlier this week. These datasets apply to multiple industry categories to provide computer vision applications for e-commerce, travel and tourism, self-driving cars and consumer electronics. (That said, Amazon was just hit with a record-high data privacy fine by the EU.). The Shutterstock.AI

Electronics 107

Electronics Cookies MarTech Marketing 107

InMobi

MARCH 18, 2022

This article first appeared on The Drum Consumer expectations begin to rise With less than two weeks to go for the most auspicious month in the Islamic calendar, observers across Southeast Asia have already started preparing for the much-awaited occasion of Ramadan. categories vs. 5.1 ​ 2.)

Retargeting 52

Retargeting Audience Marketing Advertising 52

Digiday

JULY 27, 2022

In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. According to Operative’s STAQ Benchmarking Data, the first week of June 2022 had an average CPM of $1.58, nearly $0.20

Media 65

Media Cookies CPM Pop-Up 65

Martech

JULY 13, 2021

Instacart reported in April of this year that fresh produce was the fastest-growing among its top 10 categories, showing an increase of over 300% YoY. In an acquisition costing around $250 million, Merkle, the data and technology-led CX management company will bring onboard LiveArea, the global B2B, B2C and D2C CX and commerce agency.

Shipping 117

Shipping ROI MarTech Retail 117

Digiday

NOVEMBER 23, 2022

But it’s still Q4 … classic Q4,” said a commerce editor who sits on the branded content team at a multi-publication media company and spoke on the condition of anonymity. “I I literally just upped my dose of Bupropion, because the last few weeks have been so crazy.”. I expected Q4 to be slow because of the economy, or slower.

CPC 68

CPC Affiliates Retail CPA 68

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. CEO Elon Musk started an impromptu video live stream earlier this week (a feature which isn’t currently available to the general userbase).

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

Martech Series

JUNE 7, 2022

LTK, the Creator Commerce platform for people to shop products tried and styled by real people, is introducing new updates to the popular and growing LTK shopping app. Marketing Technology News: Portada And Comscore Publish Their Report “E-commerce Marketing In Latin America: Data And Lessons…. and followed by other regions.

MarTech 80

MarTech Marketing 80

Martech

OCTOBER 4, 2021

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Last week, Zylotech became part of ABM platform Terminus. The post Is the CDP category being shrunk by acquisitions?:

Pop-Up 109

Pop-Up Brand Awareness MarTech Healthcare 109

Martech

OCTOBER 5, 2022

. “The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Even in 2015, Episerver was locating itself in the digital experience platform category.

Marketing 107

Marketing Audience MarTech Conversion 107

Digiday

JANUARY 19, 2023

That’s why we’re choosing very specific categories to be broader category partners.” Just this week, it announced a new partnership with Captivate to bring digital out-of-home ads to nearly 200 WeWork locations. “We have no interest in becoming like a Times Square or anything like that.

Real Estate 75

Real Estate Retail Ad network Audience 75

Martech

MARCH 10, 2022

E-commerce has been on the rise for years but has had explosive growth during the pandemic. As many e-commerce businesses experienced firsthand, COVID-19 caused a boom in online shopping. While the rapid growth across global e-commerce markets and categories is projected to even out to pre-pandemic numbers, that time is still far off.

Marketing 107

Marketing Brand Awareness Click Through Rate Audience 107

Martech

DECEMBER 6, 2021

The key guidance for brands this season is to remain flexible and allow data to drive decision-making and pivots in positioning, as there will likely be many shifts in the coming weeks. You can be sure consumers are seeking the same from you even if your category isn’t mentioned below or in the news right now.

Retail 107

Retail Fashion Food Impressions 107

Digiday

APRIL 4, 2023

In the Best Use of Data category, nominees include Spectrum Reach for its campaign with the Space Coast Florida Office of Tourism. Spectrum Reach partnered with Adara, a leading travel category attribution measurement company, to develop a custom, data-driven, multi-screen media campaign and attribution impact study.

Media 68

Media Agency Machine Learning Audience 68

Martech Series

SEPTEMBER 15, 2022

A world expert on sustainable business and co-founder of the UK School of Sustainability, Richard most recently was Chairman and CEO of HFM Group, a global strategic growth and capital consulting firm that spearheaded projects across a number of consumer, EV transportation, and technology categories and geographies.

Retail 83

Retail MarTech Marketing 83

Digiday

JUNE 29, 2022

In this week’s Media Briefing, media editor Kayleigh Barber breaks down the different pricing models that commerce publishers use. The key hits: Publishers are testing new pricing models in their commerce businesses, which enables them to be paid at different points during the consumer buying journey. Comparison shopping.

Media 67

Media Affiliates CPC CPA 67

Digiday

JUNE 2, 2022

Vox Media is working on identifying the titles, newsletters and franchises that are primed for the addition of shopping content, either by adding that content to existing newsletters or creating separate e-commerce newsletters. How do you identify which titles and newsletters could be a good fit for additional commerce content?

Audience 62

Audience Media Retail Conversion 62

Digiday

OCTOBER 26, 2022

This week’s media briefing looks at how publishers are changing up their approach to paid acquisition on Facebook for paid subscribers and newsletter sign ups. He declined to disclose exact conversion rates but said that more than one thousand people per week sign up for Toronto Star’s newsletters through its Facebook ads.

Media 67

Media Conversion CPA Conversion Rate 67

Martech Series

NOVEMBER 16, 2022

Uniform, the leading provider in the emerging software category of digital experience composition (DXC), held on Nov. The panelists detailed how Uniform helped Cobham SATCOM build an agile, adaptive architecture that streamlined digital delivery and accelerated site performance—in just four weeks. Product Releases.

Marketing 88

Marketing Manufacturing SEO MarTech 88

InMobi

SEPTEMBER 22, 2020

In fact, retail mobile app adoption rose 5% per week on average throughout the summer, according to our analysis. This is hardly surprising, as m-commerce has been growing for some time. 3) Expect Noteworthy Foot Traffic This Holiday Season Even as e-commerce and m-commerce grow, brick and mortar shopping isn't going away.

Retail 52

Retail Shipping Audience Mobile Ads 52