‘First to be chopped from the budget’: PR professionals weigh in on changing communications landscape as clients seek viral fame
Digiday
JUNE 1, 2022
While experts say some industry shifts have been a long time coming alongside changes in society and technology, the digital boom of 2020 has exacerbated issues in work timelines and communication. Over the last two years, brands have been focusing more of their earned media efforts on TikTok in hopes of going viral to boost brand awareness.
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