Digiday

APRIL 2, 2024

Despite the time constraint, Barkley cleverly utilized humor to capture the audience’s attention and increase brand awareness. Barkley leveraged Motel 6’s iconic voice, Tom Bodett, to craft engaging 6-second spots that humorously highlight Motel 6’s key offerings.

Brand Awareness 68

Brand Awareness ROI Impressions Audience 68

illumin

NOVEMBER 29, 2023

Purpose-based ads can be effective at drawing in new audiences, not only do they draw attention to brand values, but they engage audiences in conversations – expanding brand awareness beyond the run-time. By connecting with audiences through topical content, Skittles builds ongoing, meaningful engagement.

Brand Awareness 94

Brand Awareness Viewability Conversion Audience 94

Martech Series

JULY 14, 2022

Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Achieving Brand Awareness and Performance Marketing Goals Seen as Significant Advantages.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

TechCrunch Ads

JUNE 15, 2022

In Pinterest’s case, however, brands may want to do more than just generate clicks to their website. They also may want to offer inspirational content to raise brand awareness or share a series of step-by-step instructions to help viewers complete a specific project.

Brand Awareness 106

Brand Awareness Impressions Audience Advertising 106

Martech

JUNE 15, 2023

With better segmentation comes fewer wasted impressions and ad dollars. Eliminating wasted impressions in DOOH advertising primarily involves improving the precision of your audience targeting,” said Beeyond Media’s cofounder and CEO Alejandro Donzis. “By Donzis offered some examples of how brands can engage with DOOH.

Ad Targeting 118

Ad Targeting Demand Side Platform Impressions Audience 118

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns. Define your brand voice.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

AdvertiseMint

MAY 16, 2023

This enhanced visibility contributes to increased brand awareness, customer engagement, and potential sales. Paid ads can be used to: Increase brand awareness. Businesses can monitor key performance indicators (KPIs) such as impressions, clicks, conversions, and cost per acquisition. Drive traffic to your website.

Media 97

Media Brand Awareness Audience Conversion 97

Martech Series

JULY 1, 2022

Investing in a well-rounded, multi-channel marketing strategy can help increase brand awareness and visibility, but most small businesses owners know that it all comes down to increasing conversions. These impressive results were achieved by focusing their marketing efforts on organic traffic. increase in organic conversions.

Conversion 70

Conversion Marketing Impressions Brand Awareness 70

Basis

DECEMBER 1, 2023

To both navigate these challenges and capitalize on the market’s potential, cannabis marketing teams will need to prioritize brand awareness, crafting targeted strategies that make the most of the spaces where cannabis can be advertised and where their target audiences spend time. Hungry for more 2024 trends?

Marketing 58

Marketing Brand Awareness Education Audience 58

Martech Series

JULY 18, 2022

TVision, the company measuring every second of TV and CTV viewer engagement, and Upwave, the leading analytics platform for brand advertising, today announced a preferred partnership and unveiled their joint study “The Impact of Attention on Brand Lift.” So this partnership will make TV advertisers quite pleased.

Brand Lift 83

Brand Lift Brand Awareness Impressions Finance 83

Ad Rants

FEBRUARY 22, 2023

Your website is often the first point of contact for potential patients, and it's important that you make a good impression. Regular social media activity can help you build a strong online presence and increase brand awareness. It can also be a priceless tool for attracting new patients to your practice.

SEO 130

SEO Conversion Rate Brand Awareness Conversion 130

Digital Turbine

MAY 25, 2023

With a limited, niche market, Beat Maker Pro will never have the brand power of Amazon Music or Spotify. But by building buzz (and beats) within their community of DJs, Beat Maker Pro was able to elevate their brand awareness and convert users quickly. But mainstream success is also not their goal.

Brand Awareness 98

Brand Awareness Impressions Video Ads Marketing 98

Digital Turbine

OCTOBER 30, 2023

Newer brands can work on building brand awareness through mobile ads. Established brands, on the other hand, should aim to enhance their mobile and app presence. By utilizing every stage of the funnel, brands can maximize their Super Bowl advertising investment and leave a lasting impression on a target audience.

Brand Awareness 52

Brand Awareness Conversion Video Ads Banner 52

AdvertiseMint

FEBRUARY 12, 2024

You can choose the most suitable option based on your campaign objectives and ad budget, whether it’s driving clicks, impressions, or specific actions on the ad. This allows Google advertisers to optimize their campaigns based on specific objectives, such as clicks, impressions, or conversions.

CPC 52

CPC Brand Awareness Video Ads CPA 52

Digital Turbine

JUNE 19, 2023

Brands everywhere are using it as a tool to deepen customer relationships, drive word-of-mouth referrals, and even retain customers. Here is how you can build strong brand relationships through a mobile-first strategy: Grow Brand Loyalty Using creative storytelling in video doesn’t only build your brand awareness.

Mobile Ads 52

Mobile Ads Video Ads Brand Awareness Entertainment 52

AdvertiseMint

FEBRUARY 13, 2024

However, with the right strategies, they can become a powerful tool for driving sales and increasing brand awareness. Effective Facebook ads can drive traffic to online stores, boost sales, and increase brand awareness. Are you looking to increase brand awareness, drive traffic to your website, or boost sales?

eCommerce 52

eCommerce A/B Testing Brand Awareness Conversion Rate 52

Martech

MARCH 6, 2023

CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. Impressions This is the number of times your ad has been viewed overall and does not account for unique viewers. Determining impressions is simple — add up the number of times the ad has been shown.

Viewability 84

Viewability Conversion Rate Impressions Conversion 84

AdvertiseMint

FEBRUARY 22, 2024

Cost per thousand impressions (CPM). CPM generally falls between $5 to $25 per 1,000 impressions, with variations based on audience and ad relevance. Whether you’re aiming for clicks, impressions, conversions, or other actions, Facebook optimizes your ad delivery based on your chosen objective. Cost per click (CPC).

CPC 52

CPC CPA CPM Impressions 52

MNTN

NOVEMBER 13, 2023

Unlike traditional TV advertising, which primarily focuses on brand awareness and mass reach, Performance TV is all about achieving specific and measurable outcomes related to marketing goals and key performance indicators (KPIs). These ads are delivered during the ad breaks of streaming content.

A/B Testing 52

A/B Testing CPA Brand Awareness Audience 52

Smart-Hub

AUGUST 23, 2023

Results The results of The Economist’s programmatic advertising campaign were impressive. Results The results of O2’s programmatic advertising campaign were impressive. It was voted the most-liked campaign in Cannes and assigned a 91% (exceptional) brand score by the research firm System1. million media budget.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Martech

APRIL 13, 2023

What are they seeing, second by second, and is that creating a positive or negative impression? Here validating visual data gets a four-question follow-up, testing for brand recognition, ad recall, trust in the brand and likability of an ad. Still Realeyes is aware there is room for improvement. Get MarTech!

Machine Learning 101

Machine Learning Impressions Brand Awareness MarTech 101

AdvertiseMint

FEBRUARY 7, 2024

Whether boosting brand awareness, driving website traffic, or encouraging product sales, this objective shapes the entire ad creation process. Visual elements also play a big role, as a well-designed ad grabs attention and leaves a lasting impression. This article will discuss how Facebook ads work.

Impressions 52

Impressions Audience Video Ads Brand Awareness 52

Martech Series

NOVEMBER 20, 2022

On the other hand, ad exchanges automate the buying and selling process on an impression-by-impression basis through real-time bidding (RTB). If the aim is to reach out to a new audience, learn their behavior, and open new opportunities to push brand awareness – an open auction would be a suitable option.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

MNTN

APRIL 9, 2024

View-Through Attribution View-through attribution is a method of assigning credit for customer conversions to impressions — aka how many people saw your ad. For example, if you run a video ad on social media, aimed at building brand awareness, viewers click on your website to learn more.

Click Through Rate 52

Click Through Rate Brand Awareness Conversion Audience 52

AdvertiseMint

MAY 17, 2023

In fact, a study by TikTok found that businesses that use TikTok ads see an average of 300% increase in brand awareness and a 200% increase in website traffic. Influencers with large followings can promote brands and products, leveraging their influence to drive sales and increase brand awareness.

Advertising 64

Advertising Click Through Rate Brand Awareness Audience 64

Digiday

NOVEMBER 20, 2022

Direct-to-consumer reproductive brand Natalist is beefing up its media mix and layering in more video advertising than ever before. The company, founded in 2019, is looking to boost brand awareness, get in front of more customers and scale the business after being acquired by Everly Health last October.

Video Ads 54

Video Ads Brand Awareness Audience Entertainment 54

Ad Monsters

DECEMBER 20, 2023

Brand marketers like the channel’s ability to put them in front of the right audience, and 37% cited targeting people by demographic and product interest as the biggest benefit of RMN. 32% of agencies say the biggest advantage is raising brand awareness.

Retail 59

Retail Media Brand Awareness Ad Space 59

Digiday

SEPTEMBER 22, 2022

“Timing worked out perfectly to partner and create something fans of both brands would enjoy in anticipation of Halloween,” he said. The companies aim to use this campaign for brand awareness of the pumpkin beer and increase engagement with Chucky on SYFY and USA Network. billion TV impressions between Jan.

Impressions 61

Impressions Brand Awareness Entertainment Retail 61

MNTN

JUNE 14, 2023

Ali Haeri, Senior Vice President of Marketing at MNTN, recently joined Insider Intelligence Streaming and the New Digital Ad Economy virtual summit to discuss why CTV has brands rethinking the customer journey. CTV and the Customer Journey Advertisers and marketers used to use television advertising for general brand awareness.

Impressions 52

Impressions Audience Brand Awareness Conversion 52

MNTN

FEBRUARY 14, 2024

Programmatic Direct With Programmatic Direct, publishers will make deals one-on-one with advertisers ahead of time to offer impressions at a guaranteed price. Cost Efficiency : With programmatic buying, companies can buy only the ad impressions that meet their target criteria, reducing waste and optimizing spend.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Digiday

JUNE 1, 2022

” Last year, Mobley said Umanagement drummed up 75 million digital impressions for a client during a campaign only to be dropped shortly after. She did not disclose further details regarding the brand. “We honestly are the first to be chopped from the budget.” Their focus was going viral on TikTok,” she added.

Communications 70

Communications Public Relations Brand Awareness Agency 70

Martech Series

SEPTEMBER 14, 2022

Jennifer’s impressive track record has earned her a strong reputation for her expertise and skills in redefining markets, building bold new narratives and creating new categories at both high-growth startups and publicly traded companies,” said George Kurtz, co-founder and chief executive officer at CrowdStrike. “As

Marketing 82

Marketing Brand Awareness Impressions Communications 82

illumin

OCTOBER 13, 2023

With the rise of streaming music services and the integration of smart speakers into households, brands now have a wide variety of channels to deliver their messages to the audience. This format offers a unique blend of audio and visual stimulation, making it an effective way to engage users and leave a lasting impression.

Advertising 52

Advertising Audience Impressions Brand Awareness 52

Basis

SEPTEMBER 26, 2023

Next, the assurance part (and this is where that glorious “guaranteed” word comes in): In programmatic guaranteed deals, advertisers are guaranteed a certain number of impressions and a fixed CPM up front. PMPs are great for securing prime inventory at pre-negotiated rates, but they don’t ensure a certain number of impressions.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Basis

JUNE 27, 2023

Manual optimizations have a broad scope and can impact performance by drawing upon historical insights, considering additional metrics beyond the key performance indicator, and accommodating campaign intricacies (such as directing funds to a nascent market with limited brand awareness).

CPC 52

CPC Impressions CPA Brand Awareness 52

Monetize More

MAY 23, 2023

From attracting new players to building brand awareness, evidence suggests that in-game advertising is an essential tool in the publisher’s toolkit. In addition to attracting new players, in-game advertising can also help build brand awareness.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Digiday

DECEMBER 7, 2022

Advertisers receive campaign metrics based on Amazon’s first-party signals, including insights on audience size and the frequency with which an ad is surfaced to an audience through KPIs like viewable impressions and view-through rate. “By its very nature, brand awareness is cross-channel,” Thatte said.

Brand Lift 62

Brand Lift Brand Awareness Viewability Audience 62